How to decide if it’s time for a rebrand or a refresh
How do you know if your current brand identity is working? Let’s compare the pros and cons of a brand refresh and a complete rebrand to help you make the best decision for your business.
Three ways your team can support branding harmony
Understand the importance of branding, how to support brand development, and the people you need to maintain and grow your brand into something that will inspire loyalty, keep team employees long-term, and lead the market
3 Invaluable Branding Lessons Inspired by My Travels
Over the last few years, I’ve made my way to incredible places, opening my eyes to new experiences, exciting stories, and well-rounded cultures. Many of these visits have impacted the way I think about the brands I work with. In this spirit, I’ve put together three invaluable branding [...]
5 Ways You Could Be Damaging Your Brand Recognition
Think of the last time you put your headphones on to listen to your favorite band and how the vocals and instruments harmonized magically and memorably. Now imagine if the drummer wasn’t on the beat or the guitars were out of tune. It wouldn’t sound like the band you love, right? I [...]
3 Reasons Why Brand Photography is Worth the Money
In today’s visually crowded market, it’s vitally important to consider how your business shows up. Whether it’s used on your social media channels, website, or printed collateral, a cohesive suite of brand photography pays for itself many times over by supporting your brand [...]
3 Valuable Lessons from Being an Entrepreneur Mentor
I’ve been nurturing an addition to my title and it’s something I’ve been passionate about for a long time: entrepreneur mentorship. It started last spring through Rhode Island’s RIHub Venture Mentoring Service. Through this special community, I get the chance to work with a [...]
Four Ways a Foxy Copywriter Unlocks your Business’s Potential
Discover how hiring a pro copywriter will pay for itself by making it easy for your prospects to do what you want them to do. Pro copywriting helps make you a more effective entrepreneur and gives your marketing the clarity it needs.
4 Tips for Business Cards that Make a Deeper Connection
Discover how to create an organic connection with your business card when you're networking in person. As we step into more human contact, it’s time to step up your biz card game.
Spike your presentation: Five secrets to a pitch deck that sells
Learn how to turn your generic slides into a subtle-yet-effective piece of marketing. I share five design secrets that will win you more business and boost your bottom line.
How to decide if it’s time for a rebrand or a refresh
How do you know if your current brand identity is working? Let’s compare the pros and cons of a brand refresh and a complete rebrand to help you make the best decision for your business.
Three ways your team can support branding harmony
Understand the importance of branding, how to support brand development, and the people you need to maintain and grow your brand into something that will inspire loyalty, keep team employees long-term, and lead the market
3 Invaluable Branding Lessons Inspired by My Travels
Over the last few years, I’ve made my way to incredible places, opening my eyes to new experiences, exciting stories, and well-rounded cultures. Many of these visits have impacted the way I think about the brands I work with. In this spirit, I’ve put together three invaluable branding [...]
5 Ways You Could Be Damaging Your Brand Recognition
Think of the last time you put your headphones on to listen to your favorite band and how the vocals and instruments harmonized magically and memorably. Now imagine if the drummer wasn’t on the beat or the guitars were out of tune. It wouldn’t sound like the band you love, right? I [...]
3 Reasons Why Brand Photography is Worth the Money
In today’s visually crowded market, it’s vitally important to consider how your business shows up. Whether it’s used on your social media channels, website, or printed collateral, a cohesive suite of brand photography pays for itself many times over by supporting your brand [...]
3 Valuable Lessons from Being an Entrepreneur Mentor
I’ve been nurturing an addition to my title and it’s something I’ve been passionate about for a long time: entrepreneur mentorship. It started last spring through Rhode Island’s RIHub Venture Mentoring Service. Through this special community, I get the chance to work with a [...]
Four Ways a Foxy Copywriter Unlocks your Business’s Potential
Discover how hiring a pro copywriter will pay for itself by making it easy for your prospects to do what you want them to do. Pro copywriting helps make you a more effective entrepreneur and gives your marketing the clarity it needs.
4 Tips for Business Cards that Make a Deeper Connection
Discover how to create an organic connection with your business card when you're networking in person. As we step into more human contact, it’s time to step up your biz card game.
Spike your presentation: Five secrets to a pitch deck that sells
Learn how to turn your generic slides into a subtle-yet-effective piece of marketing. I share five design secrets that will win you more business and boost your bottom line.
Five Critical Elements of a Dead Sexy Proposal
Create an indestructible proposal with 5 key elements so you can curate business with your ideal clients. Your proposal is a critical conversion tool that offers you more chances to make a connection and show how well you listened. A thoughtful proposal is an opportunity to tell a [...]
What I'm reading now
- The Discovery of Jeanne BaretThe year was 1765. Eminent botanist Philibert Commerson had just been appointed to a grand new expedition: the first French circumnavigation of the world. As the ships’ official naturalist, Commerson would seek out resources—medicines, spices, timber, food—that could give the French an edge in [...]Read more
- Letters of Note: An Eclectic Collection of CorrespondenceThis spectacular collection of more than 125 letters offers a never-before-seen glimpse of the events and people of history—the brightest and best, the most notorious, and the endearingly everyday. Entries include a transcript of the letter; a short contextual introduction; and, in 100 cases, a [...]Read more
- Book of Unforgettable Journeys: Great Writers on Great PlacesFrom the #1 travel magazine in the country, a collection of travel tales from some of today’s finest writers Travel writing maintains its seemingly endless popularity, and this volume offers a particularly transporting body of work, pairing exotic locales with writers of the highest [...]Read more
What I’m reading:
Savor: Living Abundantly Where You Are, As You Are
In this daily devotional, Shauna Niequist becomes a friend across the pages, sharing her heart with yours, keeping you company, and inviting you into the abundant life God offers. And there are [...]
Book of Unforgettable Journeys: Great Writers on Great Places
From the #1 travel magazine in the country, a collection of travel tales from some of today’s finest writers Travel writing maintains its seemingly endless popularity, and this volume [...]
The Discovery of Jeanne Baret
The year was 1765. Eminent botanist Philibert Commerson had just been appointed to a grand new expedition: the first French circumnavigation of the world. As the ships’ official naturalist, [...]
Letters of Note: An Eclectic Collection of Correspondence
This spectacular collection of more than 125 letters offers a never-before-seen glimpse of the events and people of history—the brightest and best, the most notorious, and the endearingly [...]
More from the blog
3 Reasons Why Brand Photography is Worth the Money
In today’s visually crowded market, it’s vitally important to consider how your business shows up. Whether it’s used on your social media channels, website, or printed collateral, a cohesive suite of brand photography pays for itself many times over by supporting your brand [...]
3 Valuable Lessons from Being an Entrepreneur Mentor
I’ve been nurturing an addition to my title and it’s something I’ve been passionate about for a long time: entrepreneur mentorship. It started last spring through Rhode Island’s RIHub Venture Mentoring Service. Through this special community, I get the chance to work with a select number [...]
Four Ways a Foxy Copywriter Unlocks your Business’s Potential
Discover how hiring a pro copywriter will pay for itself by making it easy for your prospects to do what you want them to do. Pro copywriting helps make you a more effective entrepreneur and gives your marketing the clarity it needs.
4 Tips for Business Cards that Make a Deeper Connection
Discover how to create an organic connection with your business card when you're networking in person. As we step into more human contact, it’s time to step up your biz card game.
Spike your presentation: Five secrets to a pitch deck that sells
Learn how to turn your generic slides into a subtle-yet-effective piece of marketing. I share five design secrets that will win you more business and boost your bottom line.
Five Critical Elements of a Dead Sexy Proposal
Create an indestructible proposal with 5 key elements so you can curate business with your ideal clients. Your proposal is a critical conversion tool that offers you more chances to make a connection and show how well you listened. A thoughtful proposal is an opportunity to tell a powerful [...]
Your Design BFF: A Durable Design Relationship Saves Time, Makes You Look Great, and Grows Your Bottom Line
Without a design strategist who knows your brand, you’ll inevitably struggle to effectively organize your content. Here are three ways a durable relationship with a strategic designer makes your life easy.
Seven Places Your Logo is Too D*$% Big
Is your logo the perfect representation of your business, a tantalizing blend of imagery, color, font, and style that builds buzz and trust for your brand? The perfect logo will do that. But guess what? Too often, I see logos terribly abused.
Blast Off with the Solopreneur Brand Rocket: Seven Questions to Help You Rebrand with Wisdom
Develop the visual elements to impress your audience and unify experience across brand touchpoints. Get prepared to powerfully market your business.
How to Create a Killer Specialized Contact Form and Save Oodles of Time
Great design is so much more than making things look pretty. When done well, it can do your work for you. Take, for example, the humble contact form. You probably have one, and you probably haven’t spent much time thinking outside the box to maximize its potential for moving your business [...]
