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Custom Branding, Web Design & Development, Print Marketing & Advertising Custom Branding, Web Design & Development, Print Marketing & Advertising
  • Power Hour
  • Work
  • Blog
  • About
  • Get my start guide
  • Get design help

My Best Design Tips

Five Critical Elements of a Dead Sexy Proposal
By Laura Sorensen
In Blog, client, Strategy & Improvement Tips
Posted April 29, 2022

Five Critical Elements of a Dead Sexy Proposal

Create an indestructible proposal with 5 key elements so you can curate business with your ideal clients. Your proposal is a critical conversion tool that offers you more chances to make a connection and show how well you listened. A thoughtful proposal is an opportunity to tell a [...]

READ MORE
Your Design BFF: A Durable Design Relationship Saves Time, Makes You Look Great, and Grows Your Bottom Line
By Laura Sorensen
In Blog, Brand & Logo Design Tips, client, Logo, Print Marketing Tips, Web Design & Development Tips
Posted March 25, 2022

Your Design BFF: A Durable Design Relationship Saves Time, Makes You Look Great, and Grows Your Bottom Line

Without a design strategist who knows your brand, you’ll inevitably struggle to effectively organize your content. Here are three ways a durable relationship with a strategic designer makes your life easy.

READ MORE
Seven Places Your Logo is Too D*$% Big
By Laura Sorensen
In Blog, Brand & Logo Design Tips, Logo
Posted February 25, 2022

Seven Places Your Logo is Too D*$% Big

Is your logo the perfect representation of your business, a tantalizing blend of imagery, color, font, and style that builds buzz and trust for your brand? The perfect logo will do that. But guess what? Too often, I see logos terribly abused.

READ MORE
Blast Off with the Solopreneur Brand Rocket: Seven Questions to Help You Rebrand with Wisdom
By Laura Sorensen
In Blog, Brand & Logo Design Tips, Logo, Strategy & Improvement Tips
Posted February 4, 2022

Blast Off with the Solopreneur Brand Rocket: Seven Questions to Help You Rebrand with Wisdom

Develop the visual elements to impress your audience and unify experience across brand touchpoints. Get prepared to powerfully market your business.

READ MORE
How to Create a Killer Specialized Contact Form and Save Oodles of Time
By Laura Sorensen
In Blog
Posted December 17, 2021

How to Create a Killer Specialized Contact Form and Save Oodles of Time

Great design is so much more than making things look pretty. When done well, it can do your work for you. Take, for example, the humble contact form. You probably have one, and you probably haven’t spent much time thinking outside the box to maximize its potential for moving your [...]

READ MORE
Four Ways a Specialized Contact Form Will Revolutionize Your Pipeline
By Laura Sorensen
In Blog, client, Strategy & Improvement Tips, Web Design & Development Tips
Posted November 12, 2021

Four Ways a Specialized Contact Form Will Revolutionize Your Pipeline

If you’ve been taking your contact form for granted - falling back on a template or simply including a calendar link for your prospects to nab a bit of your valuable time - I’m here to check your assumption and show you how a thoughtful contact form can rocket your business forward.

READ MORE
Stay Ahead of the Curve with These 5 Digital Tools
By Laura Sorensen
In Blog, client, Strategy & Improvement Tips
Posted October 22, 2021

Stay Ahead of the Curve with These 5 Digital Tools

Leadership isn’t just about being the voice of your brand, but juggling responsibilities behind the scenes. It means managing tasks, managing people, and above all, managing perception. But do you ever feel like you’re playing “whack-a-mole,” wishing you could reduce some of the [...]

READ MORE
Don’t Put the Cart Before the Horse: 3 Times When You Shouldn’t Start a New Website
By Laura Sorensen
In Blog, Web Design & Development Tips
Posted September 24, 2021

Don’t Put the Cart Before the Horse: 3 Times When You Shouldn’t Start a New Website

Nothing boosts brand confidence like a new website. As a symbol of professionalism and business competency, the allure of a website revamp is all too real. And what’s there to lose, right? Wrong. Believe it or not, there are times when moving forward with that dreamy new [...]

READ MORE
Does Your Website Need an Overhaul? Three Situations When the Answer is Always Yes
By Laura Sorensen
In Blog, client, Strategy & Improvement Tips, Web Design & Development Tips
Posted August 20, 2021

Does Your Website Need an Overhaul? Three Situations When the Answer is Always Yes

Have you ever driven off proudly after purchasing a brand new car? You're filled with confidence that your sweet ride will be comfortable and trouble-free for a long, long time. A new website is a lot like a brand new car. Just like your new Mazda requires oil changes and car washes, [...]

READ MORE
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Five Critical Elements of a Dead Sexy Proposal
By Laura Sorensen
In Blog, client, Strategy & Improvement Tips
Posted April 29, 2022

Five Critical Elements of a Dead Sexy Proposal

Create an indestructible proposal with 5 key elements so you can curate business with your ideal clients. Your proposal is a critical conversion tool that offers you more chances to make a connection and show how well you listened. A thoughtful proposal is an opportunity to tell a [...]

READ MORE
Your Design BFF: A Durable Design Relationship Saves Time, Makes You Look Great, and Grows Your Bottom Line
By Laura Sorensen
In Blog, Brand & Logo Design Tips, client, Logo, Print Marketing Tips, Web Design & Development Tips
Posted March 25, 2022

Your Design BFF: A Durable Design Relationship Saves Time, Makes You Look Great, and Grows Your Bottom Line

Without a design strategist who knows your brand, you’ll inevitably struggle to effectively organize your content. Here are three ways a durable relationship with a strategic designer makes your life easy.

READ MORE
Seven Places Your Logo is Too D*$% Big
By Laura Sorensen
In Blog, Brand & Logo Design Tips, Logo
Posted February 25, 2022

Seven Places Your Logo is Too D*$% Big

Is your logo the perfect representation of your business, a tantalizing blend of imagery, color, font, and style that builds buzz and trust for your brand? The perfect logo will do that. But guess what? Too often, I see logos terribly abused.

READ MORE
Blast Off with the Solopreneur Brand Rocket: Seven Questions to Help You Rebrand with Wisdom
By Laura Sorensen
In Blog, Brand & Logo Design Tips, Logo, Strategy & Improvement Tips
Posted February 4, 2022

Blast Off with the Solopreneur Brand Rocket: Seven Questions to Help You Rebrand with Wisdom

Develop the visual elements to impress your audience and unify experience across brand touchpoints. Get prepared to powerfully market your business.

READ MORE
How to Create a Killer Specialized Contact Form and Save Oodles of Time
By Laura Sorensen
In Blog
Posted December 17, 2021

How to Create a Killer Specialized Contact Form and Save Oodles of Time

Great design is so much more than making things look pretty. When done well, it can do your work for you. Take, for example, the humble contact form. You probably have one, and you probably haven’t spent much time thinking outside the box to maximize its potential for moving your [...]

READ MORE
Four Ways a Specialized Contact Form Will Revolutionize Your Pipeline
By Laura Sorensen
In Blog, client, Strategy & Improvement Tips, Web Design & Development Tips
Posted November 12, 2021

Four Ways a Specialized Contact Form Will Revolutionize Your Pipeline

If you’ve been taking your contact form for granted - falling back on a template or simply including a calendar link for your prospects to nab a bit of your valuable time - I’m here to check your assumption and show you how a thoughtful contact form can rocket your business forward.

READ MORE
Stay Ahead of the Curve with These 5 Digital Tools
By Laura Sorensen
In Blog, client, Strategy & Improvement Tips
Posted October 22, 2021

Stay Ahead of the Curve with These 5 Digital Tools

Leadership isn’t just about being the voice of your brand, but juggling responsibilities behind the scenes. It means managing tasks, managing people, and above all, managing perception. But do you ever feel like you’re playing “whack-a-mole,” wishing you could reduce some of the [...]

READ MORE
Don’t Put the Cart Before the Horse: 3 Times When You Shouldn’t Start a New Website
By Laura Sorensen
In Blog, Web Design & Development Tips
Posted September 24, 2021

Don’t Put the Cart Before the Horse: 3 Times When You Shouldn’t Start a New Website

Nothing boosts brand confidence like a new website. As a symbol of professionalism and business competency, the allure of a website revamp is all too real. And what’s there to lose, right? Wrong. Believe it or not, there are times when moving forward with that dreamy new [...]

READ MORE
Does Your Website Need an Overhaul? Three Situations When the Answer is Always Yes
By Laura Sorensen
In Blog, client, Strategy & Improvement Tips, Web Design & Development Tips
Posted August 20, 2021

Does Your Website Need an Overhaul? Three Situations When the Answer is Always Yes

Have you ever driven off proudly after purchasing a brand new car? You're filled with confidence that your sweet ride will be comfortable and trouble-free for a long, long time. A new website is a lot like a brand new car. Just like your new Mazda requires oil changes and car washes, [...]

READ MORE
Seven Tips to Increase Website Conversions
By Laura Sorensen
In Blog, Strategy & Improvement Tips, Web Design & Development Tips
Posted July 16, 2021

Seven Tips to Increase Website Conversions

When customers connect with you, they stay with you. Relationship building is a central part of converting leads into clients. One key way to strengthen client-brand relationships? A well-designed website. Attracting website traffic is an achievement in and of itself. Don’t waste the [...]

READ MORE

What I'm reading now

  • The Discovery of Jeanne Baret
    November 10, 2014The Discovery of Jeanne Baret
    The year was 1765. Eminent botanist Philibert Commerson had just been appointed to a grand new expedition: the first French circumnavigation of the world. As the ships’ official naturalist, Commerson would seek out resources—medicines, spices, timber, food—that could give the French an edge in [...]
    Read more
  • Letters of Note: An Eclectic Collection of Correspondence
    December 25, 2014Letters of Note: An Eclectic Collection of Correspondence
    This spectacular collection of more than 125 letters offers a never-before-seen glimpse of the events and people of history—the brightest and best, the most notorious, and the endearingly everyday. Entries include a transcript of the letter; a short contextual introduction; and, in 100 cases, a [...]
    Read more
  • Savor: Living Abundantly Where You Are, As You Are
    February 17, 2015Savor: Living Abundantly Where You Are, As You Are
    In this daily devotional, Shauna Niequist becomes a friend across the pages, sharing her heart with yours, keeping you company, and inviting you into the abundant life God offers. And there are recipes, too, because spiritual living happens not just when we read and pray, but also when we [...]
    Read more

What I’m reading:

Book of Unforgettable Journeys: Great Writers on Great Places
By Laura Sorensen
In Books
Posted April 17, 2014

Book of Unforgettable Journeys: Great Writers on Great Places

From the #1 travel magazine in the country, a collection of travel tales from some of today’s finest writers Travel writing maintains its seemingly endless popularity, and this volume [...]

READ MORE
Letters of Note: An Eclectic Collection of Correspondence
By Laura Sorensen
In Books
Posted December 25, 2014

Letters of Note: An Eclectic Collection of Correspondence

This spectacular collection of more than 125 letters offers a never-before-seen glimpse of the events and people of history—the brightest and best, the most notorious, and the endearingly [...]

READ MORE
The Discovery of Jeanne Baret
By Laura Sorensen
In Books
Posted November 10, 2014

The Discovery of Jeanne Baret

The year was 1765. Eminent botanist Philibert Commerson had just been appointed to a grand new expedition: the first French circumnavigation of the world. As the ships’ official naturalist, [...]

READ MORE
Savor: Living Abundantly Where You Are, As You Are
By Laura Sorensen
In Books
Posted February 17, 2015

Savor: Living Abundantly Where You Are, As You Are

In this daily devotional, Shauna Niequist becomes a friend across the pages, sharing her heart with yours, keeping you company, and inviting you into the abundant life God offers. And there are [...]

READ MORE
More from the blog
 How to Create a Killer Specialized Contact Form and Save Oodles of Time

How to Create a Killer Specialized Contact Form and Save Oodles of Time

December 17, 2021

Great design is so much more than making things look pretty. When done well, it can do your work for you. Take, for example, the humble contact form. You probably have one, and you probably haven’t spent much time thinking outside the box to maximize its potential for moving your business [...]

Read More 0
     Four Ways a Specialized Contact Form Will Revolutionize Your Pipeline

    Four Ways a Specialized Contact Form Will Revolutionize Your Pipeline

    November 12, 2021

    If you’ve been taking your contact form for granted - falling back on a template or simply including a calendar link for your prospects to nab a bit of your valuable time - I’m here to check your assumption and show you how a thoughtful contact form can rocket your business forward.

    Read More 0
       Stay Ahead of the Curve with These 5 Digital Tools

      Stay Ahead of the Curve with These 5 Digital Tools

      October 22, 2021

      Leadership isn’t just about being the voice of your brand, but juggling responsibilities behind the scenes. It means managing tasks, managing people, and above all, managing perception. But do you ever feel like you’re playing “whack-a-mole,” wishing you could reduce some of the stressors on [...]

      Read More 0
         Don’t Put the Cart Before the Horse: 3 Times When You Shouldn’t Start a New Website

        Don’t Put the Cart Before the Horse: 3 Times When You Shouldn’t Start a New Website

        September 24, 2021

        Nothing boosts brand confidence like a new website. As a symbol of professionalism and business competency, the allure of a website revamp is all too real. And what’s there to lose, right? Wrong. Believe it or not, there are times when moving forward with that dreamy new website does [...]

        Read More 0
           Does Your Website Need an Overhaul? Three Situations When the Answer is Always Yes

          Does Your Website Need an Overhaul? Three Situations When the Answer is Always Yes

          August 20, 2021

          Have you ever driven off proudly after purchasing a brand new car? You're filled with confidence that your sweet ride will be comfortable and trouble-free for a long, long time. A new website is a lot like a brand new car. Just like your new Mazda requires oil changes and car washes, your [...]

          Read More 0
             Seven Tips to Increase Website Conversions

            Seven Tips to Increase Website Conversions

            July 16, 2021

            When customers connect with you, they stay with you. Relationship building is a central part of converting leads into clients. One key way to strengthen client-brand relationships? A well-designed website. Attracting website traffic is an achievement in and of itself. Don’t waste the [...]

            Read More 0
               3 Above the Fold Examples that Convert Visitors into Customers

              3 Above the Fold Examples that Convert Visitors into Customers

              June 25, 2021

              Even in a search-driven world, your homepage is still king. So what visitors see first on your homepage before they scroll is the most important for you to get right.

              Read More 0
                 Five Best Practices For Email Template Design

                Five Best Practices For Email Template Design

                May 14, 2021

                Email marketing templates save you time, narrow your focus, build trust, and increase conversions. Here are 5 quick tips to whip your email marketing template into shape so it can support this hard-working arm of your marketing strategy.

                Read More 0
                   How Can an Email Marketing Template Boost Your Bottom Line?

                  How Can an Email Marketing Template Boost Your Bottom Line?

                  April 16, 2021

                  Gorgeous, thoughtful design isn’t just for the obvious places. Your brand is reinforced by using consistent, clear design everywhere your clients and customers find you. Let’s talk about email marketing. How can you leverage a consistent email template to reinforce your brand with every single [...]

                  Read More 0
                     Beyond Business Cards: How Hiring a Designer for Your Marketing Will Make Your Brand Sing

                    Beyond Business Cards: How Hiring a Designer for Your Marketing Will Make Your Brand Sing

                    March 19, 2021

                    To inspire trust, each piece of your marketing strategy should be done exceptionally well. Good marketing collateral unmistakably connects your audience to the brand they know and trust.

                    Read More 0
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