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Custom Branding, Web Design & Development, Print Marketing & Advertising Custom Branding, Web Design & Development, Print Marketing & Advertising
  • Power Hour
  • Work
  • Blog
  • About
  • Get my start guide
  • Get my start guide

My Blog

Beyond Business Cards: How Hiring a Designer for Your Marketing Will Make Your Brand Sing
By Laura Sorensen
In Blog, Print Marketing Tips, Strategy & Improvement Tips
Posted March 19, 2021

Beyond Business Cards: How Hiring a Designer for Your Marketing Will Make Your Brand Sing

To inspire trust, each piece of your marketing strategy should be done exceptionally well. Good marketing collateral unmistakably connects your audience to the brand they know and trust.

READ MORE
Above the Fold: Are You Mucking Up the Best Part of Your Website?
By Laura Sorensen
In Blog, client, Strategy & Improvement Tips, Web Design & Development Tips
Posted February 19, 2021

Above the Fold: Are You Mucking Up the Best Part of Your Website?

You have about three seconds to engage someone’s attention before they decide to leave. So it’s important to make your above the fold content easy for your readers to understand what you sell and how to buy it.

READ MORE
Six Tips for Strong Navbar Design That Converts Users
By Laura Sorensen
In Blog, Web Design & Development Tips
Posted January 15, 2021

Six Tips for Strong Navbar Design That Converts Users

While your website has a number of important jobs, your navbar design makes an outsized contribution to the site’s overall success. In order to do its job (of converting your website visitors into customers), you’ve got to trim the fat. Keep things simple, streamlined, clear, [...]

READ MORE
Top Nine Web Design Mistakes – Which Ones Are You Making?
By Laura Sorensen
In Blog, Strategy & Improvement Tips, Web Design & Development Tips
Posted December 18, 2020

Top Nine Web Design Mistakes – Which Ones Are You Making?

Competition for your customers’ attention is stiff – and getting stiffer.  Your website has to be on point – attractive, functional, user-friendly – to showcase your brand and make conversions seamless for your customers.  But simple web design mistakes can give your site an amateur [...]

READ MORE
Blast Off! Eight Marketing and Branding Steps to Launching a Successful Business
By Laura Sorensen
In Blog, Brand & Logo Design Tips, Strategy & Improvement Tips
Posted November 13, 2020

Blast Off! Eight Marketing and Branding Steps to Launching a Successful Business

Your pre-launch checklist may not be as life-or-death as NASA’s, but a successful business launch requires these 8 critical branding and marketing elements.

READ MORE
Just Say No to Handshake Photos
By Laura Sorensen
In Blog, Strategy & Improvement Tips
Posted October 9, 2020

Just Say No to Handshake Photos

Like pop-up ads and cat memes, there are a lot of handshake photos on the internet. I’m here to tell you that you can do a lot better. But what’s wrong with a handshake photo? There’s nothing intrinsically wrong with a handshake photo. But there’s not much that’s right about one, [...]

READ MORE
Eight things to look for in a strong website proposal
By Laura Sorensen
In Blog, Web Design & Development Tips
Posted September 11, 2020

Eight things to look for in a strong website proposal

When you’re hiring a visual designer to build or redesign your website, keep these tips in mind to greatly increase your chances of picking a designer who’s just the right fit, who will create a site that’ll bring you closer to your business goals.

READ MORE
Will I Be Able to Edit My New Website?
By Laura Sorensen
In Blog, client, Strategy & Improvement Tips, Web Design & Development Tips
Posted July 31, 2020

Will I Be Able to Edit My New Website?

Websites with a “set it and forget it” mentality get left in the dust. To propel your business forward, your website needs some TLC to stay current and fresh. I’m here to help you embrace this opportunity. When we’re done with our design project, I make it easy for you to [...]

READ MORE
Your Visual Design Problems Bring Me Joy: Why I Love My Job
By Laura Sorensen
In Blog
Posted June 19, 2020

Your Visual Design Problems Bring Me Joy: Why I Love My Job

I’m thankful not only for having a job but for many of the satisfying facets of my job as a solopreneur visual designer. I’m sure the list could get longer quickly – but off the top of my head, here are five reasons I love owning a visual design studio.

READ MORE
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Beyond Business Cards: How Hiring a Designer for Your Marketing Will Make Your Brand Sing
By Laura Sorensen
In Blog, Print Marketing Tips, Strategy & Improvement Tips
Posted March 19, 2021

Beyond Business Cards: How Hiring a Designer for Your Marketing Will Make Your Brand Sing

To inspire trust, each piece of your marketing strategy should be done exceptionally well. Good marketing collateral unmistakably connects your audience to the brand they know and trust.

READ MORE
Above the Fold: Are You Mucking Up the Best Part of Your Website?
By Laura Sorensen
In Blog, client, Strategy & Improvement Tips, Web Design & Development Tips
Posted February 19, 2021

Above the Fold: Are You Mucking Up the Best Part of Your Website?

You have about three seconds to engage someone’s attention before they decide to leave. So it’s important to make your above the fold content easy for your readers to understand what you sell and how to buy it.

READ MORE
Six Tips for Strong Navbar Design That Converts Users
By Laura Sorensen
In Blog, Web Design & Development Tips
Posted January 15, 2021

Six Tips for Strong Navbar Design That Converts Users

While your website has a number of important jobs, your navbar design makes an outsized contribution to the site’s overall success. In order to do its job (of converting your website visitors into customers), you’ve got to trim the fat. Keep things simple, streamlined, clear, [...]

READ MORE
Top Nine Web Design Mistakes – Which Ones Are You Making?
By Laura Sorensen
In Blog, Strategy & Improvement Tips, Web Design & Development Tips
Posted December 18, 2020

Top Nine Web Design Mistakes – Which Ones Are You Making?

Competition for your customers’ attention is stiff – and getting stiffer.  Your website has to be on point – attractive, functional, user-friendly – to showcase your brand and make conversions seamless for your customers.  But simple web design mistakes can give your site an amateur [...]

READ MORE
Blast Off! Eight Marketing and Branding Steps to Launching a Successful Business
By Laura Sorensen
In Blog, Brand & Logo Design Tips, Strategy & Improvement Tips
Posted November 13, 2020

Blast Off! Eight Marketing and Branding Steps to Launching a Successful Business

Your pre-launch checklist may not be as life-or-death as NASA’s, but a successful business launch requires these 8 critical branding and marketing elements.

READ MORE
Just Say No to Handshake Photos
By Laura Sorensen
In Blog, Strategy & Improvement Tips
Posted October 9, 2020

Just Say No to Handshake Photos

Like pop-up ads and cat memes, there are a lot of handshake photos on the internet. I’m here to tell you that you can do a lot better. But what’s wrong with a handshake photo? There’s nothing intrinsically wrong with a handshake photo. But there’s not much that’s right about one, [...]

READ MORE
Eight things to look for in a strong website proposal
By Laura Sorensen
In Blog, Web Design & Development Tips
Posted September 11, 2020

Eight things to look for in a strong website proposal

When you’re hiring a visual designer to build or redesign your website, keep these tips in mind to greatly increase your chances of picking a designer who’s just the right fit, who will create a site that’ll bring you closer to your business goals.

READ MORE
Will I Be Able to Edit My New Website?
By Laura Sorensen
In Blog, client, Strategy & Improvement Tips, Web Design & Development Tips
Posted July 31, 2020

Will I Be Able to Edit My New Website?

Websites with a “set it and forget it” mentality get left in the dust. To propel your business forward, your website needs some TLC to stay current and fresh. I’m here to help you embrace this opportunity. When we’re done with our design project, I make it easy for you to [...]

READ MORE
Your Visual Design Problems Bring Me Joy: Why I Love My Job
By Laura Sorensen
In Blog
Posted June 19, 2020

Your Visual Design Problems Bring Me Joy: Why I Love My Job

I’m thankful not only for having a job but for many of the satisfying facets of my job as a solopreneur visual designer. I’m sure the list could get longer quickly – but off the top of my head, here are five reasons I love owning a visual design studio.

READ MORE
Three Key Questions to Make Your Design Project a Smashing Success
By Laura Sorensen
In Blog, Strategy & Improvement Tips
Posted May 17, 2020

Three Key Questions to Make Your Design Project a Smashing Success

Finding the right designer can feel like speed dating. While I do take the time to ensure you and your business get the attention you both deserve, I also ask a few key questions upfront so I can know if I’ll be able to make a real difference for your business. To honor your time and [...]

READ MORE

What I'm reading now

  • Book of Unforgettable Journeys: Great Writers on Great Places
    April 17, 2014Book of Unforgettable Journeys: Great Writers on Great Places
    From the #1 travel magazine in the country, a collection of travel tales from some of today’s finest writers Travel writing maintains its seemingly endless popularity, and this volume offers a particularly transporting body of work, pairing exotic locales with writers of the highest [...]
    Read more
  • Savor: Living Abundantly Where You Are, As You Are
    February 17, 2015Savor: Living Abundantly Where You Are, As You Are
    In this daily devotional, Shauna Niequist becomes a friend across the pages, sharing her heart with yours, keeping you company, and inviting you into the abundant life God offers. And there are recipes, too, because spiritual living happens not just when we read and pray, but also when we [...]
    Read more
  • The Discovery of Jeanne Baret
    November 10, 2014The Discovery of Jeanne Baret
    The year was 1765. Eminent botanist Philibert Commerson had just been appointed to a grand new expedition: the first French circumnavigation of the world. As the ships’ official naturalist, Commerson would seek out resources—medicines, spices, timber, food—that could give the French an edge in [...]
    Read more

What I’m reading:

Savor: Living Abundantly Where You Are, As You Are
By Laura Sorensen
In Books
Posted February 17, 2015

Savor: Living Abundantly Where You Are, As You Are

In this daily devotional, Shauna Niequist becomes a friend across the pages, sharing her heart with yours, keeping you company, and inviting you into the abundant life God offers. And there are [...]

READ MORE
Book of Unforgettable Journeys: Great Writers on Great Places
By Laura Sorensen
In Books
Posted April 17, 2014

Book of Unforgettable Journeys: Great Writers on Great Places

From the #1 travel magazine in the country, a collection of travel tales from some of today’s finest writers Travel writing maintains its seemingly endless popularity, and this volume [...]

READ MORE
The Discovery of Jeanne Baret
By Laura Sorensen
In Books
Posted November 10, 2014

The Discovery of Jeanne Baret

The year was 1765. Eminent botanist Philibert Commerson had just been appointed to a grand new expedition: the first French circumnavigation of the world. As the ships’ official naturalist, [...]

READ MORE
Letters of Note: An Eclectic Collection of Correspondence
By Laura Sorensen
In Books
Posted December 25, 2014

Letters of Note: An Eclectic Collection of Correspondence

This spectacular collection of more than 125 letters offers a never-before-seen glimpse of the events and people of history—the brightest and best, the most notorious, and the endearingly [...]

READ MORE
More from the blog
 Blast Off! Eight Marketing and Branding Steps to Launching a Successful Business

Blast Off! Eight Marketing and Branding Steps to Launching a Successful Business

November 13, 2020

Your pre-launch checklist may not be as life-or-death as NASA’s, but a successful business launch requires these 8 critical branding and marketing elements.

Read More 0
     Just Say No to Handshake Photos

    Just Say No to Handshake Photos

    October 9, 2020

    Like pop-up ads and cat memes, there are a lot of handshake photos on the internet. I’m here to tell you that you can do a lot better. But what’s wrong with a handshake photo? There’s nothing intrinsically wrong with a handshake photo. But there’s not much that’s right about one, either. When [...]

    Read More 0
       Eight things to look for in a strong website proposal

      Eight things to look for in a strong website proposal

      September 11, 2020

      When you’re hiring a visual designer to build or redesign your website, keep these tips in mind to greatly increase your chances of picking a designer who’s just the right fit, who will create a site that’ll bring you closer to your business goals.

      Read More 0
         Will I Be Able to Edit My New Website?

        Will I Be Able to Edit My New Website?

        July 31, 2020

        Websites with a “set it and forget it” mentality get left in the dust. To propel your business forward, your website needs some TLC to stay current and fresh. I’m here to help you embrace this opportunity. When we’re done with our design project, I make it easy for you to take control [...]

        Read More 0
           Your Visual Design Problems Bring Me Joy: Why I Love My Job

          Your Visual Design Problems Bring Me Joy: Why I Love My Job

          June 19, 2020

          I’m thankful not only for having a job but for many of the satisfying facets of my job as a solopreneur visual designer. I’m sure the list could get longer quickly – but off the top of my head, here are five reasons I love owning a visual design studio.

          Read More 0
             Three Key Questions to Make Your Design Project a Smashing Success

            Three Key Questions to Make Your Design Project a Smashing Success

            May 17, 2020

            Finding the right designer can feel like speed dating. While I do take the time to ensure you and your business get the attention you both deserve, I also ask a few key questions upfront so I can know if I’ll be able to make a real difference for your business. To honor your time and mine, I’ve [...]

            Read More 0
               Four User-Friendly SEO Tactics To Drive Traffic to Your Website

              Four User-Friendly SEO Tactics To Drive Traffic to Your Website

              March 3, 2020

              Before you get scared off by the term “search engine optimization” (SEO), let me reassure you that this blog post covers user-friendly SEO tactics that even non-techies can learn to love. My focus is on the “low-hanging” fruit that you can accomplish with just a small investment of time and [...]

              Read More 0
                 Logos: Formats and Sizes I Prepare for All My Clients

                Logos: Formats and Sizes I Prepare for All My Clients

                February 21, 2020

                You’ve invested in new design and have come away with a logo you absolutely love. Congratulations! Now you need to be prepared to use it. Powerful, solid logos don’t just come one way. A good designer will make sure that you have it in multiple proportions and formats to fit any use. From [...]

                Read More 0
                   Growing Up: Knowing Who I Am and Who My Best Clients Are

                  Growing Up: Knowing Who I Am and Who My Best Clients Are

                  January 17, 2020

                  Not too long ago, if I went to a restaurant and my friendly waiter happened to ask what I did for a living, I’d answer simply, “I design and develop websites.” Often, I’d get a response along the lines of “Ooo! I draw comics on the side. Maybe you could build a website for me.” I’d smile and [...]

                  Read More 0
                     The Story Your Customers Need to Hear

                    The Story Your Customers Need to Hear

                    November 30, 2019

                    Are you doing your marketing wrong? Every once in awhile a book comes along that is so inspiring and spot-on that one imagines being surrounded by flowers opening, birds singing, and fireworks exploding across the sky. This month I want to share some inspiring and powerful quotes from one of [...]

                    Read More 0
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