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Brand Design Articles & Resources

Stop Staring at Your Screen: Why Better Questions Beat Faster Design
By Laura Sorensen
In Blog
Posted November 10, 2025

Stop Staring at Your Screen: Why Better Questions Beat Faster Design

Before you open Canva or pick a new color palette, start upstream. The right design questions—about goals, audience, and what’s already working—save you from expensive guesswork and help your brand look as credible as it really is.

READ MORE
The Real Reason Wealth Brands Blend In
By Laura Sorensen
In Blog
Posted October 2, 2025

The Real Reason Wealth Brands Blend In

Most wealth firms sound identical, killing trust before the first call. Learn why “we grow your wealth” doesn’t cut it and discover four moves that make credible brands stand out: show value beyond returns, lead with values, look legit, and make values tangible.

READ MORE
Is Your Business a High Trust Powerhouse or Just Pretending?
By Laura Sorensen
In Blog, client
Posted April 25, 2025

Is Your Business a High Trust Powerhouse or Just Pretending?

Find out If you’re as trustworthy as you think. In the world of professional services, your brand isn’t just a logo—it’s the first impression that can either open doors or make your clients think, “Eh, I’ll pass.” But what if your brand is secretly sabotaging your sales and you [...]

READ MORE
A Seamless New Employee Onboarding Experience
By Laura Sorensen
In Blog, client
Posted August 29, 2024

A Seamless New Employee Onboarding Experience

Whether you’re an acquisition firm or a quickly growing company, having a smooth employee onboarding process is essential. Explore my onboarding tips!

READ MORE
Pitch deck magic: 4 Steps to raise capital & find partners for your startup
By Laura Sorensen
In Blog, Strategy & Improvement Tips
Posted July 11, 2024

Pitch deck magic: 4 Steps to raise capital & find partners for your startup

Discover the secrets to a successful pitch with my 4-step guide. Engage emotionally, highlight urgency, use impactful visuals, and build trust. Captivate your audience to secure funding and partnerships effortlessly.

READ MORE
When is Sub-branding a Terrible Idea – or a Fantastic One?
By Laura Sorensen
In Blog, Brand & Logo Design Tips, client, Strategy & Improvement Tips
Posted March 29, 2024

When is Sub-branding a Terrible Idea – or a Fantastic One?

In the ever-evolving world of visual branding, the decision to use sub-brands can be both enticing and challenging. Explore when sub-branding enhances a brand's strength and when it risks diluting its identity.

READ MORE
Designing for Trust: They decide with their eyes first
By Laura Sorensen
In Blog, Brand & Logo Design Tips, Strategy & Improvement Tips
Posted February 12, 2024

Designing for Trust: They decide with their eyes first

Trust-dependent ventures must think like designers. From visual layouts to client experiences, from lobby layouts to website UX, it’s imperative to your trust-based growth that you bring a design mind to the party.

READ MORE
3 Ways a Creative Director Can Up Your Agency’s Branding Game
By Laura Sorensen
In Blog, Brand & Logo Design Tips, client, Strategy & Improvement Tips
Posted January 16, 2024

3 Ways a Creative Director Can Up Your Agency’s Branding Game

This article will help you: Navigate the intricate world of branding and turn content into powerful conversions through the lens of a seasoned creative director. Running a business is a daily hustle, right? Managing the ins and outs often leaves no time to dive into your [...]

READ MORE
3 tips on how to launch your product like a boss
By Laura Sorensen
In Blog, client, Strategy & Improvement Tips
Posted March 30, 2023

3 tips on how to launch your product like a boss

Bringing your new product to market doesn’t have to be stressful. Learn about my practical branding tips to help make your product launch successful.

READ MORE
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Stop Staring at Your Screen: Why Better Questions Beat Faster Design
By Laura Sorensen
In Blog
Posted November 10, 2025

Stop Staring at Your Screen: Why Better Questions Beat Faster Design

Before you open Canva or pick a new color palette, start upstream. The right design questions—about goals, audience, and what’s already working—save you from expensive guesswork and help your brand look as credible as it really is.

READ MORE
The Real Reason Wealth Brands Blend In
By Laura Sorensen
In Blog
Posted October 2, 2025

The Real Reason Wealth Brands Blend In

Most wealth firms sound identical, killing trust before the first call. Learn why “we grow your wealth” doesn’t cut it and discover four moves that make credible brands stand out: show value beyond returns, lead with values, look legit, and make values tangible.

READ MORE
Is Your Business a High Trust Powerhouse or Just Pretending?
By Laura Sorensen
In Blog, client
Posted April 25, 2025

Is Your Business a High Trust Powerhouse or Just Pretending?

Find out If you’re as trustworthy as you think. In the world of professional services, your brand isn’t just a logo—it’s the first impression that can either open doors or make your clients think, “Eh, I’ll pass.” But what if your brand is secretly sabotaging your sales and you [...]

READ MORE
A Seamless New Employee Onboarding Experience
By Laura Sorensen
In Blog, client
Posted August 29, 2024

A Seamless New Employee Onboarding Experience

Whether you’re an acquisition firm or a quickly growing company, having a smooth employee onboarding process is essential. Explore my onboarding tips!

READ MORE
Pitch deck magic: 4 Steps to raise capital & find partners for your startup
By Laura Sorensen
In Blog, Strategy & Improvement Tips
Posted July 11, 2024

Pitch deck magic: 4 Steps to raise capital & find partners for your startup

Discover the secrets to a successful pitch with my 4-step guide. Engage emotionally, highlight urgency, use impactful visuals, and build trust. Captivate your audience to secure funding and partnerships effortlessly.

READ MORE
When is Sub-branding a Terrible Idea – or a Fantastic One?
By Laura Sorensen
In Blog, Brand & Logo Design Tips, client, Strategy & Improvement Tips
Posted March 29, 2024

When is Sub-branding a Terrible Idea – or a Fantastic One?

In the ever-evolving world of visual branding, the decision to use sub-brands can be both enticing and challenging. Explore when sub-branding enhances a brand's strength and when it risks diluting its identity.

READ MORE
Designing for Trust: They decide with their eyes first
By Laura Sorensen
In Blog, Brand & Logo Design Tips, Strategy & Improvement Tips
Posted February 12, 2024

Designing for Trust: They decide with their eyes first

Trust-dependent ventures must think like designers. From visual layouts to client experiences, from lobby layouts to website UX, it’s imperative to your trust-based growth that you bring a design mind to the party.

READ MORE
3 Ways a Creative Director Can Up Your Agency’s Branding Game
By Laura Sorensen
In Blog, Brand & Logo Design Tips, client, Strategy & Improvement Tips
Posted January 16, 2024

3 Ways a Creative Director Can Up Your Agency’s Branding Game

This article will help you: Navigate the intricate world of branding and turn content into powerful conversions through the lens of a seasoned creative director. Running a business is a daily hustle, right? Managing the ins and outs often leaves no time to dive into your [...]

READ MORE
3 tips on how to launch your product like a boss
By Laura Sorensen
In Blog, client, Strategy & Improvement Tips
Posted March 30, 2023

3 tips on how to launch your product like a boss

Bringing your new product to market doesn’t have to be stressful. Learn about my practical branding tips to help make your product launch successful.

READ MORE
How to decide if it’s time for a rebrand or a refresh
By Laura Sorensen
In Blog, Brand & Logo Design Tips, Strategy & Improvement Tips
Posted February 28, 2023

How to decide if it’s time for a rebrand or a refresh

How do you know if your current brand identity is working? Let’s compare the pros and cons of a brand refresh and a complete rebrand to help you make the best decision for your business.

READ MORE

What I'm reading now

  • The Discovery of Jeanne Baret
    November 10, 2014The Discovery of Jeanne Baret
    The year was 1765. Eminent botanist Philibert Commerson had just been appointed to a grand new expedition: the first French circumnavigation of the world. As the ships’ official naturalist, Commerson would seek out resources—medicines, spices, timber, food—that could give the French an edge in [...]
    Read more
  • Book of Unforgettable Journeys: Great Writers on Great Places
    April 17, 2014Book of Unforgettable Journeys: Great Writers on Great Places
    From the #1 travel magazine in the country, a collection of travel tales from some of today’s finest writers Travel writing maintains its seemingly endless popularity, and this volume offers a particularly transporting body of work, pairing exotic locales with writers of the highest [...]
    Read more
  • Savor: Living Abundantly Where You Are, As You Are
    February 17, 2015Savor: Living Abundantly Where You Are, As You Are
    In this daily devotional, Shauna Niequist becomes a friend across the pages, sharing her heart with yours, keeping you company, and inviting you into the abundant life God offers. And there are recipes, too, because spiritual living happens not just when we read and pray, but also when we [...]
    Read more

What I’m reading:

Book of Unforgettable Journeys: Great Writers on Great Places
By Laura Sorensen
In Books
Posted April 17, 2014

Book of Unforgettable Journeys: Great Writers on Great Places

From the #1 travel magazine in the country, a collection of travel tales from some of today’s finest writers Travel writing maintains its seemingly endless popularity, and this volume [...]

READ MORE
Savor: Living Abundantly Where You Are, As You Are
By Laura Sorensen
In Books
Posted February 17, 2015

Savor: Living Abundantly Where You Are, As You Are

In this daily devotional, Shauna Niequist becomes a friend across the pages, sharing her heart with yours, keeping you company, and inviting you into the abundant life God offers. And there are [...]

READ MORE
The Discovery of Jeanne Baret
By Laura Sorensen
In Books
Posted November 10, 2014

The Discovery of Jeanne Baret

The year was 1765. Eminent botanist Philibert Commerson had just been appointed to a grand new expedition: the first French circumnavigation of the world. As the ships’ official naturalist, [...]

READ MORE
Letters of Note: An Eclectic Collection of Correspondence
By Laura Sorensen
In Books
Posted December 25, 2014

Letters of Note: An Eclectic Collection of Correspondence

This spectacular collection of more than 125 letters offers a never-before-seen glimpse of the events and people of history—the brightest and best, the most notorious, and the endearingly [...]

READ MORE
More from the blog
 Pitch deck magic: 4 Steps to raise capital & find partners for your startup

Pitch deck magic: 4 Steps to raise capital & find partners for your startup

July 11, 2024

Discover the secrets to a successful pitch with my 4-step guide. Engage emotionally, highlight urgency, use impactful visuals, and build trust. Captivate your audience to secure funding and partnerships effortlessly.

Read More 0
     When is Sub-branding a Terrible Idea – or a Fantastic One?

    When is Sub-branding a Terrible Idea – or a Fantastic One?

    March 29, 2024

    In the ever-evolving world of visual branding, the decision to use sub-brands can be both enticing and challenging. Explore when sub-branding enhances a brand's strength and when it risks diluting its identity.

    Read More 0
       Designing for Trust: They decide with their eyes first

      Designing for Trust: They decide with their eyes first

      February 12, 2024

      Trust-dependent ventures must think like designers. From visual layouts to client experiences, from lobby layouts to website UX, it’s imperative to your trust-based growth that you bring a design mind to the party.

      Read More 0
         3 Ways a Creative Director Can Up Your Agency’s Branding Game

        3 Ways a Creative Director Can Up Your Agency’s Branding Game

        January 16, 2024

        This article will help you: Navigate the intricate world of branding and turn content into powerful conversions through the lens of a seasoned creative director. Running a business is a daily hustle, right? Managing the ins and outs often leaves no time to dive into your company’s visual [...]

        Read More 0
           3 tips on how to launch your product like a boss

          3 tips on how to launch your product like a boss

          March 30, 2023

          Bringing your new product to market doesn’t have to be stressful. Learn about my practical branding tips to help make your product launch successful.

          Read More 0
             How to decide if it’s time for a rebrand or a refresh

            How to decide if it’s time for a rebrand or a refresh

            February 28, 2023

            How do you know if your current brand identity is working? Let’s compare the pros and cons of a brand refresh and a complete rebrand to help you make the best decision for your business.

            Read More 0
               Three ways your team can support branding harmony

              Three ways your team can support branding harmony

              January 27, 2023

              Understand the importance of branding, how to support brand development, and the people you need to maintain and grow your brand into something that will inspire loyalty, keep team employees long-term, and lead the market

              Read More 0
                 3 Invaluable Branding Lessons Inspired by My Travels

                3 Invaluable Branding Lessons Inspired by My Travels

                December 30, 2022

                Over the last few years, I’ve made my way to incredible places, opening my eyes to new experiences, exciting stories, and well-rounded cultures. Many of these visits have impacted the way I think about the brands I work with. In this spirit, I’ve put together three invaluable branding lessons [...]

                Read More 0
                   5 Ways You Could Be Damaging Your Brand Recognition

                  5 Ways You Could Be Damaging Your Brand Recognition

                  November 25, 2022

                  Think of the last time you put your headphones on to listen to your favorite band and how the vocals and instruments harmonized magically and memorably. Now imagine if the drummer wasn’t on the beat or the guitars were out of tune. It wouldn’t sound like the band you love, right? I love [...]

                  Read More 0
                     3 Reasons Why Brand Photography is Worth the Money

                    3 Reasons Why Brand Photography is Worth the Money

                    October 28, 2022

                    In today’s visually crowded market, it’s vitally important to consider how your business shows up. Whether it’s used on your social media channels, website, or printed collateral, a cohesive suite of brand photography pays for itself many times over by supporting your brand [...]

                    Read More 0
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