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Custom Branding, Web Design & Development, Print Marketing & Advertising Custom Branding, Web Design & Development, Print Marketing & Advertising
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  • About
  • Get design help →

My Latest Design Tips

How to decide if it’s time for a rebrand or a refresh
By Laura Sorensen
In Blog, Brand & Logo Design Tips, Strategy & Improvement Tips
Posted February 28, 2023

How to decide if it’s time for a rebrand or a refresh

How do you know if your current brand identity is working? Let’s compare the pros and cons of a brand refresh and a complete rebrand to help you make the best decision for your business.

READ MORE
Three ways your team can support branding harmony
By Laura Sorensen
In Blog, Brand & Logo Design Tips, client, Strategy & Improvement Tips
Posted January 27, 2023

Three ways your team can support branding harmony

Understand the importance of branding, how to support brand development, and the people you need to maintain and grow your brand into something that will inspire loyalty, keep team employees long-term, and lead the market

READ MORE
3 Invaluable Branding Lessons Inspired by My Travels
By Laura Sorensen
In Blog, Brand & Logo Design Tips, Strategy & Improvement Tips
Posted December 30, 2022

3 Invaluable Branding Lessons Inspired by My Travels

Over the last few years, I’ve made my way to incredible places, opening my eyes to new experiences, exciting stories, and well-rounded cultures. Many of these visits have impacted the way I think about the brands I work with. In this spirit, I’ve put together three invaluable branding [...]

READ MORE
5 Ways You Could Be Damaging Your Brand Recognition
By Laura Sorensen
In Blog
Posted November 25, 2022

5 Ways You Could Be Damaging Your Brand Recognition

Think of the last time you put your headphones on to listen to your favorite band and how the vocals and instruments harmonized magically and memorably. Now imagine if the drummer wasn’t on the beat or the guitars were out of tune. It wouldn’t sound like the band you love, right? I [...]

READ MORE
3 Reasons Why Brand Photography is Worth the Money
By Laura Sorensen
In Blog, Brand & Logo Design Tips, Web Design & Development Tips
Posted October 28, 2022

3 Reasons Why Brand Photography is Worth the Money

In today’s visually crowded market, it’s vitally important to consider how your business shows up. Whether it’s used on your social media channels, website, or printed collateral, a cohesive suite of brand photography pays for itself many times over by supporting your brand [...]

READ MORE
3 Valuable Lessons from Being an Entrepreneur Mentor
By Laura Sorensen
In Blog
Posted September 23, 2022

3 Valuable Lessons from Being an Entrepreneur Mentor

I’ve been nurturing an addition to my title and it’s something I’ve been passionate about for a long time: entrepreneur mentorship. It started last spring through Rhode Island’s RIHub Venture Mentoring Service. Through this special community, I get the chance to work with a [...]

READ MORE
Four Ways a Foxy Copywriter Unlocks your Business’s Potential
By Laura Sorensen
In Blog, client, Strategy & Improvement Tips, Web Design & Development Tips
Posted July 22, 2022

Four Ways a Foxy Copywriter Unlocks your Business’s Potential

Discover how hiring a pro copywriter will pay for itself by making it easy for your prospects to do what you want them to do. Pro copywriting helps make you a more effective entrepreneur and gives your marketing the clarity it needs.

READ MORE
4 Tips for Business Cards that Make a Deeper Connection
By Laura Sorensen
In Blog, client, Print Marketing Tips, Strategy & Improvement Tips
Posted June 24, 2022

4 Tips for Business Cards that Make a Deeper Connection

Discover how to create an organic connection with your business card when you're networking in person. As we step into more human contact, it’s time to step up your biz card game.

READ MORE
Spike your presentation: Five secrets to a pitch deck that sells
By Laura Sorensen
In Blog, client, Strategy & Improvement Tips
Posted May 27, 2022

Spike your presentation: Five secrets to a pitch deck that sells

Learn how to turn your generic slides into a subtle-yet-effective piece of marketing. I share five design secrets that will win you more business and boost your bottom line.

READ MORE
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How to decide if it’s time for a rebrand or a refresh
By Laura Sorensen
In Blog, Brand & Logo Design Tips, Strategy & Improvement Tips
Posted February 28, 2023

How to decide if it’s time for a rebrand or a refresh

How do you know if your current brand identity is working? Let’s compare the pros and cons of a brand refresh and a complete rebrand to help you make the best decision for your business.

READ MORE
Three ways your team can support branding harmony
By Laura Sorensen
In Blog, Brand & Logo Design Tips, client, Strategy & Improvement Tips
Posted January 27, 2023

Three ways your team can support branding harmony

Understand the importance of branding, how to support brand development, and the people you need to maintain and grow your brand into something that will inspire loyalty, keep team employees long-term, and lead the market

READ MORE
3 Invaluable Branding Lessons Inspired by My Travels
By Laura Sorensen
In Blog, Brand & Logo Design Tips, Strategy & Improvement Tips
Posted December 30, 2022

3 Invaluable Branding Lessons Inspired by My Travels

Over the last few years, I’ve made my way to incredible places, opening my eyes to new experiences, exciting stories, and well-rounded cultures. Many of these visits have impacted the way I think about the brands I work with. In this spirit, I’ve put together three invaluable branding [...]

READ MORE
5 Ways You Could Be Damaging Your Brand Recognition
By Laura Sorensen
In Blog
Posted November 25, 2022

5 Ways You Could Be Damaging Your Brand Recognition

Think of the last time you put your headphones on to listen to your favorite band and how the vocals and instruments harmonized magically and memorably. Now imagine if the drummer wasn’t on the beat or the guitars were out of tune. It wouldn’t sound like the band you love, right? I [...]

READ MORE
3 Reasons Why Brand Photography is Worth the Money
By Laura Sorensen
In Blog, Brand & Logo Design Tips, Web Design & Development Tips
Posted October 28, 2022

3 Reasons Why Brand Photography is Worth the Money

In today’s visually crowded market, it’s vitally important to consider how your business shows up. Whether it’s used on your social media channels, website, or printed collateral, a cohesive suite of brand photography pays for itself many times over by supporting your brand [...]

READ MORE
3 Valuable Lessons from Being an Entrepreneur Mentor
By Laura Sorensen
In Blog
Posted September 23, 2022

3 Valuable Lessons from Being an Entrepreneur Mentor

I’ve been nurturing an addition to my title and it’s something I’ve been passionate about for a long time: entrepreneur mentorship. It started last spring through Rhode Island’s RIHub Venture Mentoring Service. Through this special community, I get the chance to work with a [...]

READ MORE
Four Ways a Foxy Copywriter Unlocks your Business’s Potential
By Laura Sorensen
In Blog, client, Strategy & Improvement Tips, Web Design & Development Tips
Posted July 22, 2022

Four Ways a Foxy Copywriter Unlocks your Business’s Potential

Discover how hiring a pro copywriter will pay for itself by making it easy for your prospects to do what you want them to do. Pro copywriting helps make you a more effective entrepreneur and gives your marketing the clarity it needs.

READ MORE
4 Tips for Business Cards that Make a Deeper Connection
By Laura Sorensen
In Blog, client, Print Marketing Tips, Strategy & Improvement Tips
Posted June 24, 2022

4 Tips for Business Cards that Make a Deeper Connection

Discover how to create an organic connection with your business card when you're networking in person. As we step into more human contact, it’s time to step up your biz card game.

READ MORE
Spike your presentation: Five secrets to a pitch deck that sells
By Laura Sorensen
In Blog, client, Strategy & Improvement Tips
Posted May 27, 2022

Spike your presentation: Five secrets to a pitch deck that sells

Learn how to turn your generic slides into a subtle-yet-effective piece of marketing. I share five design secrets that will win you more business and boost your bottom line.

READ MORE
Five Critical Elements of a Dead Sexy Proposal
By Laura Sorensen
In Blog, client, Strategy & Improvement Tips
Posted April 29, 2022

Five Critical Elements of a Dead Sexy Proposal

Create an indestructible proposal with 5 key elements so you can curate business with your ideal clients. Your proposal is a critical conversion tool that offers you more chances to make a connection and show how well you listened. A thoughtful proposal is an opportunity to tell a [...]

READ MORE

What I'm reading now

  • The Discovery of Jeanne Baret
    November 10, 2014The Discovery of Jeanne Baret
    The year was 1765. Eminent botanist Philibert Commerson had just been appointed to a grand new expedition: the first French circumnavigation of the world. As the ships’ official naturalist, Commerson would seek out resources—medicines, spices, timber, food—that could give the French an edge in [...]
    Read more
  • Letters of Note: An Eclectic Collection of Correspondence
    December 25, 2014Letters of Note: An Eclectic Collection of Correspondence
    This spectacular collection of more than 125 letters offers a never-before-seen glimpse of the events and people of history—the brightest and best, the most notorious, and the endearingly everyday. Entries include a transcript of the letter; a short contextual introduction; and, in 100 cases, a [...]
    Read more
  • Book of Unforgettable Journeys: Great Writers on Great Places
    April 17, 2014Book of Unforgettable Journeys: Great Writers on Great Places
    From the #1 travel magazine in the country, a collection of travel tales from some of today’s finest writers Travel writing maintains its seemingly endless popularity, and this volume offers a particularly transporting body of work, pairing exotic locales with writers of the highest [...]
    Read more

What I’m reading:

Savor: Living Abundantly Where You Are, As You Are
By Laura Sorensen
In Books
Posted February 17, 2015

Savor: Living Abundantly Where You Are, As You Are

In this daily devotional, Shauna Niequist becomes a friend across the pages, sharing her heart with yours, keeping you company, and inviting you into the abundant life God offers. And there are [...]

READ MORE
Book of Unforgettable Journeys: Great Writers on Great Places
By Laura Sorensen
In Books
Posted April 17, 2014

Book of Unforgettable Journeys: Great Writers on Great Places

From the #1 travel magazine in the country, a collection of travel tales from some of today’s finest writers Travel writing maintains its seemingly endless popularity, and this volume [...]

READ MORE
The Discovery of Jeanne Baret
By Laura Sorensen
In Books
Posted November 10, 2014

The Discovery of Jeanne Baret

The year was 1765. Eminent botanist Philibert Commerson had just been appointed to a grand new expedition: the first French circumnavigation of the world. As the ships’ official naturalist, [...]

READ MORE
Letters of Note: An Eclectic Collection of Correspondence
By Laura Sorensen
In Books
Posted December 25, 2014

Letters of Note: An Eclectic Collection of Correspondence

This spectacular collection of more than 125 letters offers a never-before-seen glimpse of the events and people of history—the brightest and best, the most notorious, and the endearingly [...]

READ MORE
More from the blog
 3 Reasons Why Brand Photography is Worth the Money

3 Reasons Why Brand Photography is Worth the Money

October 28, 2022

In today’s visually crowded market, it’s vitally important to consider how your business shows up. Whether it’s used on your social media channels, website, or printed collateral, a cohesive suite of brand photography pays for itself many times over by supporting your brand [...]

Read More 0
     3 Valuable Lessons from Being an Entrepreneur Mentor

    3 Valuable Lessons from Being an Entrepreneur Mentor

    September 23, 2022

    I’ve been nurturing an addition to my title and it’s something I’ve been passionate about for a long time: entrepreneur mentorship. It started last spring through Rhode Island’s RIHub Venture Mentoring Service. Through this special community, I get the chance to work with a select number [...]

    Read More 0
       Four Ways a Foxy Copywriter Unlocks your Business’s Potential

      Four Ways a Foxy Copywriter Unlocks your Business’s Potential

      July 22, 2022

      Discover how hiring a pro copywriter will pay for itself by making it easy for your prospects to do what you want them to do. Pro copywriting helps make you a more effective entrepreneur and gives your marketing the clarity it needs.

      Read More 0
         4 Tips for Business Cards that Make a Deeper Connection

        4 Tips for Business Cards that Make a Deeper Connection

        June 24, 2022

        Discover how to create an organic connection with your business card when you're networking in person. As we step into more human contact, it’s time to step up your biz card game.

        Read More 0
           Spike your presentation: Five secrets to a pitch deck that sells

          Spike your presentation: Five secrets to a pitch deck that sells

          May 27, 2022

          Learn how to turn your generic slides into a subtle-yet-effective piece of marketing. I share five design secrets that will win you more business and boost your bottom line.

          Read More 0
             Five Critical Elements of a Dead Sexy Proposal

            Five Critical Elements of a Dead Sexy Proposal

            April 29, 2022

            Create an indestructible proposal with 5 key elements so you can curate business with your ideal clients. Your proposal is a critical conversion tool that offers you more chances to make a connection and show how well you listened. A thoughtful proposal is an opportunity to tell a powerful [...]

            Read More 0
               Your Design BFF: A Durable Design Relationship Saves Time, Makes You Look Great, and Grows Your Bottom Line

              Your Design BFF: A Durable Design Relationship Saves Time, Makes You Look Great, and Grows Your Bottom Line

              March 25, 2022

              Without a design strategist who knows your brand, you’ll inevitably struggle to effectively organize your content. Here are three ways a durable relationship with a strategic designer makes your life easy.

              Read More 0
                 Seven Places Your Logo is Too D*$% Big

                Seven Places Your Logo is Too D*$% Big

                February 25, 2022

                Is your logo the perfect representation of your business, a tantalizing blend of imagery, color, font, and style that builds buzz and trust for your brand? The perfect logo will do that. But guess what? Too often, I see logos terribly abused.

                Read More 0
                   Blast Off with the Solopreneur Brand Rocket: Seven Questions to Help You Rebrand with Wisdom

                  Blast Off with the Solopreneur Brand Rocket: Seven Questions to Help You Rebrand with Wisdom

                  February 4, 2022

                  Develop the visual elements to impress your audience and unify experience across brand touchpoints. Get prepared to powerfully market your business.

                  Read More 0
                     How to Create a Killer Specialized Contact Form and Save Oodles of Time

                    How to Create a Killer Specialized Contact Form and Save Oodles of Time

                    December 17, 2021

                    Great design is so much more than making things look pretty. When done well, it can do your work for you. Take, for example, the humble contact form. You probably have one, and you probably haven’t spent much time thinking outside the box to maximize its potential for moving your business [...]

                    Read More 0
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