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Custom Branding, Web Design & Development, Print Marketing & Advertising Custom Branding, Web Design & Development, Print Marketing & Advertising
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  • Work
  • Blog
  • About
  • Get design help

My Best Design Tips

Four Ways a Foxy Copywriter Unlocks your Business’s Potential
By Laura Sorensen
In Blog, client, Strategy & Improvement Tips, Web Design & Development Tips
Posted July 22, 2022

Four Ways a Foxy Copywriter Unlocks your Business’s Potential

Discover how hiring a pro copywriter will pay for itself by making it easy for your prospects to do what you want them to do. Pro copywriting helps make you a more effective entrepreneur and gives your marketing the clarity it needs.

READ MORE
4 Tips for Business Cards that Make a Deeper Connection
By Laura Sorensen
In Blog, client, Print Marketing Tips, Strategy & Improvement Tips
Posted June 24, 2022

4 Tips for Business Cards that Make a Deeper Connection

Discover how to create an organic connection with your business card when you're networking in person. As we step into more human contact, it’s time to step up your biz card game.

READ MORE
Spike your presentation: Five secrets to a pitch deck that sells
By Laura Sorensen
In Blog, client, Strategy & Improvement Tips
Posted May 27, 2022

Spike your presentation: Five secrets to a pitch deck that sells

Learn how to turn your generic slides into a subtle-yet-effective piece of marketing. I share five design secrets that will win you more business and boost your bottom line.

READ MORE
Five Critical Elements of a Dead Sexy Proposal
By Laura Sorensen
In Blog, client, Strategy & Improvement Tips
Posted April 29, 2022

Five Critical Elements of a Dead Sexy Proposal

Create an indestructible proposal with 5 key elements so you can curate business with your ideal clients. Your proposal is a critical conversion tool that offers you more chances to make a connection and show how well you listened. A thoughtful proposal is an opportunity to tell a [...]

READ MORE
Your Design BFF: A Durable Design Relationship Saves Time, Makes You Look Great, and Grows Your Bottom Line
By Laura Sorensen
In Blog, Brand & Logo Design Tips, client, Logo, Print Marketing Tips, Web Design & Development Tips
Posted March 25, 2022

Your Design BFF: A Durable Design Relationship Saves Time, Makes You Look Great, and Grows Your Bottom Line

Without a design strategist who knows your brand, you’ll inevitably struggle to effectively organize your content. Here are three ways a durable relationship with a strategic designer makes your life easy.

READ MORE
Seven Places Your Logo is Too D*$% Big
By Laura Sorensen
In Blog, Brand & Logo Design Tips, Logo
Posted February 25, 2022

Seven Places Your Logo is Too D*$% Big

Is your logo the perfect representation of your business, a tantalizing blend of imagery, color, font, and style that builds buzz and trust for your brand? The perfect logo will do that. But guess what? Too often, I see logos terribly abused.

READ MORE
Blast Off with the Solopreneur Brand Rocket: Seven Questions to Help You Rebrand with Wisdom
By Laura Sorensen
In Blog, Brand & Logo Design Tips, Logo, Strategy & Improvement Tips
Posted February 4, 2022

Blast Off with the Solopreneur Brand Rocket: Seven Questions to Help You Rebrand with Wisdom

Develop the visual elements to impress your audience and unify experience across brand touchpoints. Get prepared to powerfully market your business.

READ MORE
How to Create a Killer Specialized Contact Form and Save Oodles of Time
By Laura Sorensen
In Blog
Posted December 17, 2021

How to Create a Killer Specialized Contact Form and Save Oodles of Time

Great design is so much more than making things look pretty. When done well, it can do your work for you. Take, for example, the humble contact form. You probably have one, and you probably haven’t spent much time thinking outside the box to maximize its potential for moving your [...]

READ MORE
Four Ways a Specialized Contact Form Will Revolutionize Your Pipeline
By Laura Sorensen
In Blog, client, Strategy & Improvement Tips, Web Design & Development Tips
Posted November 12, 2021

Four Ways a Specialized Contact Form Will Revolutionize Your Pipeline

If you’ve been taking your contact form for granted - falling back on a template or simply including a calendar link for your prospects to nab a bit of your valuable time - I’m here to check your assumption and show you how a thoughtful contact form can rocket your business forward.

READ MORE
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Four Ways a Foxy Copywriter Unlocks your Business’s Potential
By Laura Sorensen
In Blog, client, Strategy & Improvement Tips, Web Design & Development Tips
Posted July 22, 2022

Four Ways a Foxy Copywriter Unlocks your Business’s Potential

Discover how hiring a pro copywriter will pay for itself by making it easy for your prospects to do what you want them to do. Pro copywriting helps make you a more effective entrepreneur and gives your marketing the clarity it needs.

READ MORE
4 Tips for Business Cards that Make a Deeper Connection
By Laura Sorensen
In Blog, client, Print Marketing Tips, Strategy & Improvement Tips
Posted June 24, 2022

4 Tips for Business Cards that Make a Deeper Connection

Discover how to create an organic connection with your business card when you're networking in person. As we step into more human contact, it’s time to step up your biz card game.

READ MORE
Spike your presentation: Five secrets to a pitch deck that sells
By Laura Sorensen
In Blog, client, Strategy & Improvement Tips
Posted May 27, 2022

Spike your presentation: Five secrets to a pitch deck that sells

Learn how to turn your generic slides into a subtle-yet-effective piece of marketing. I share five design secrets that will win you more business and boost your bottom line.

READ MORE
Five Critical Elements of a Dead Sexy Proposal
By Laura Sorensen
In Blog, client, Strategy & Improvement Tips
Posted April 29, 2022

Five Critical Elements of a Dead Sexy Proposal

Create an indestructible proposal with 5 key elements so you can curate business with your ideal clients. Your proposal is a critical conversion tool that offers you more chances to make a connection and show how well you listened. A thoughtful proposal is an opportunity to tell a [...]

READ MORE
Your Design BFF: A Durable Design Relationship Saves Time, Makes You Look Great, and Grows Your Bottom Line
By Laura Sorensen
In Blog, Brand & Logo Design Tips, client, Logo, Print Marketing Tips, Web Design & Development Tips
Posted March 25, 2022

Your Design BFF: A Durable Design Relationship Saves Time, Makes You Look Great, and Grows Your Bottom Line

Without a design strategist who knows your brand, you’ll inevitably struggle to effectively organize your content. Here are three ways a durable relationship with a strategic designer makes your life easy.

READ MORE
Seven Places Your Logo is Too D*$% Big
By Laura Sorensen
In Blog, Brand & Logo Design Tips, Logo
Posted February 25, 2022

Seven Places Your Logo is Too D*$% Big

Is your logo the perfect representation of your business, a tantalizing blend of imagery, color, font, and style that builds buzz and trust for your brand? The perfect logo will do that. But guess what? Too often, I see logos terribly abused.

READ MORE
Blast Off with the Solopreneur Brand Rocket: Seven Questions to Help You Rebrand with Wisdom
By Laura Sorensen
In Blog, Brand & Logo Design Tips, Logo, Strategy & Improvement Tips
Posted February 4, 2022

Blast Off with the Solopreneur Brand Rocket: Seven Questions to Help You Rebrand with Wisdom

Develop the visual elements to impress your audience and unify experience across brand touchpoints. Get prepared to powerfully market your business.

READ MORE
How to Create a Killer Specialized Contact Form and Save Oodles of Time
By Laura Sorensen
In Blog
Posted December 17, 2021

How to Create a Killer Specialized Contact Form and Save Oodles of Time

Great design is so much more than making things look pretty. When done well, it can do your work for you. Take, for example, the humble contact form. You probably have one, and you probably haven’t spent much time thinking outside the box to maximize its potential for moving your [...]

READ MORE
Four Ways a Specialized Contact Form Will Revolutionize Your Pipeline
By Laura Sorensen
In Blog, client, Strategy & Improvement Tips, Web Design & Development Tips
Posted November 12, 2021

Four Ways a Specialized Contact Form Will Revolutionize Your Pipeline

If you’ve been taking your contact form for granted - falling back on a template or simply including a calendar link for your prospects to nab a bit of your valuable time - I’m here to check your assumption and show you how a thoughtful contact form can rocket your business forward.

READ MORE
Stay Ahead of the Curve with These 5 Digital Tools
By Laura Sorensen
In Blog, client, Strategy & Improvement Tips
Posted October 22, 2021

Stay Ahead of the Curve with These 5 Digital Tools

Leadership isn’t just about being the voice of your brand, but juggling responsibilities behind the scenes. It means managing tasks, managing people, and above all, managing perception. But do you ever feel like you’re playing “whack-a-mole,” wishing you could reduce some of the [...]

READ MORE

What I'm reading now

  • Savor: Living Abundantly Where You Are, As You Are
    February 17, 2015Savor: Living Abundantly Where You Are, As You Are
    In this daily devotional, Shauna Niequist becomes a friend across the pages, sharing her heart with yours, keeping you company, and inviting you into the abundant life God offers. And there are recipes, too, because spiritual living happens not just when we read and pray, but also when we [...]
    Read more
  • Book of Unforgettable Journeys: Great Writers on Great Places
    April 17, 2014Book of Unforgettable Journeys: Great Writers on Great Places
    From the #1 travel magazine in the country, a collection of travel tales from some of today’s finest writers Travel writing maintains its seemingly endless popularity, and this volume offers a particularly transporting body of work, pairing exotic locales with writers of the highest [...]
    Read more
  • The Discovery of Jeanne Baret
    November 10, 2014The Discovery of Jeanne Baret
    The year was 1765. Eminent botanist Philibert Commerson had just been appointed to a grand new expedition: the first French circumnavigation of the world. As the ships’ official naturalist, Commerson would seek out resources—medicines, spices, timber, food—that could give the French an edge in [...]
    Read more

What I’m reading:

Letters of Note: An Eclectic Collection of Correspondence
By Laura Sorensen
In Books
Posted December 25, 2014

Letters of Note: An Eclectic Collection of Correspondence

This spectacular collection of more than 125 letters offers a never-before-seen glimpse of the events and people of history—the brightest and best, the most notorious, and the endearingly [...]

READ MORE
The Discovery of Jeanne Baret
By Laura Sorensen
In Books
Posted November 10, 2014

The Discovery of Jeanne Baret

The year was 1765. Eminent botanist Philibert Commerson had just been appointed to a grand new expedition: the first French circumnavigation of the world. As the ships’ official naturalist, [...]

READ MORE
Savor: Living Abundantly Where You Are, As You Are
By Laura Sorensen
In Books
Posted February 17, 2015

Savor: Living Abundantly Where You Are, As You Are

In this daily devotional, Shauna Niequist becomes a friend across the pages, sharing her heart with yours, keeping you company, and inviting you into the abundant life God offers. And there are [...]

READ MORE
Book of Unforgettable Journeys: Great Writers on Great Places
By Laura Sorensen
In Books
Posted April 17, 2014

Book of Unforgettable Journeys: Great Writers on Great Places

From the #1 travel magazine in the country, a collection of travel tales from some of today’s finest writers Travel writing maintains its seemingly endless popularity, and this volume [...]

READ MORE
More from the blog
 Your Design BFF: A Durable Design Relationship Saves Time, Makes You Look Great, and Grows Your Bottom Line

Your Design BFF: A Durable Design Relationship Saves Time, Makes You Look Great, and Grows Your Bottom Line

March 25, 2022

Without a design strategist who knows your brand, you’ll inevitably struggle to effectively organize your content. Here are three ways a durable relationship with a strategic designer makes your life easy.

Read More 0
     Seven Places Your Logo is Too D*$% Big

    Seven Places Your Logo is Too D*$% Big

    February 25, 2022

    Is your logo the perfect representation of your business, a tantalizing blend of imagery, color, font, and style that builds buzz and trust for your brand? The perfect logo will do that. But guess what? Too often, I see logos terribly abused.

    Read More 0
       Blast Off with the Solopreneur Brand Rocket: Seven Questions to Help You Rebrand with Wisdom

      Blast Off with the Solopreneur Brand Rocket: Seven Questions to Help You Rebrand with Wisdom

      February 4, 2022

      Develop the visual elements to impress your audience and unify experience across brand touchpoints. Get prepared to powerfully market your business.

      Read More 0
         How to Create a Killer Specialized Contact Form and Save Oodles of Time

        How to Create a Killer Specialized Contact Form and Save Oodles of Time

        December 17, 2021

        Great design is so much more than making things look pretty. When done well, it can do your work for you. Take, for example, the humble contact form. You probably have one, and you probably haven’t spent much time thinking outside the box to maximize its potential for moving your business [...]

        Read More 0
           Four Ways a Specialized Contact Form Will Revolutionize Your Pipeline

          Four Ways a Specialized Contact Form Will Revolutionize Your Pipeline

          November 12, 2021

          If you’ve been taking your contact form for granted - falling back on a template or simply including a calendar link for your prospects to nab a bit of your valuable time - I’m here to check your assumption and show you how a thoughtful contact form can rocket your business forward.

          Read More 0
             Stay Ahead of the Curve with These 5 Digital Tools

            Stay Ahead of the Curve with These 5 Digital Tools

            October 22, 2021

            Leadership isn’t just about being the voice of your brand, but juggling responsibilities behind the scenes. It means managing tasks, managing people, and above all, managing perception. But do you ever feel like you’re playing “whack-a-mole,” wishing you could reduce some of the stressors on [...]

            Read More 0
               Don’t Put the Cart Before the Horse: 3 Times When You Shouldn’t Start a New Website

              Don’t Put the Cart Before the Horse: 3 Times When You Shouldn’t Start a New Website

              September 24, 2021

              Nothing boosts brand confidence like a new website. As a symbol of professionalism and business competency, the allure of a website revamp is all too real. And what’s there to lose, right? Wrong. Believe it or not, there are times when moving forward with that dreamy new website does [...]

              Read More 0
                 Does Your Website Need an Overhaul? Three Situations When the Answer is Always Yes

                Does Your Website Need an Overhaul? Three Situations When the Answer is Always Yes

                August 20, 2021

                Have you ever driven off proudly after purchasing a brand new car? You're filled with confidence that your sweet ride will be comfortable and trouble-free for a long, long time. A new website is a lot like a brand new car. Just like your new Mazda requires oil changes and car washes, your [...]

                Read More 0
                   Seven Tips to Increase Website Conversions

                  Seven Tips to Increase Website Conversions

                  July 16, 2021

                  When customers connect with you, they stay with you. Relationship building is a central part of converting leads into clients. One key way to strengthen client-brand relationships? A well-designed website. Attracting website traffic is an achievement in and of itself. Don’t waste the [...]

                  Read More 0
                     3 Above the Fold Examples that Convert Visitors into Customers

                    3 Above the Fold Examples that Convert Visitors into Customers

                    June 25, 2021

                    Even in a search-driven world, your homepage is still king. So what visitors see first on your homepage before they scroll is the most important for you to get right.

                    Read More 0
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