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Brand Design Articles & Resources

Stunning Examples of Fake Logos by Real Companies
By nodeiz
In Blog, Brand & Logo Design Tips
Posted March 31, 2026

Stunning Examples of Fake Logos by Real Companies

As a veteran graphic designer, it is disappointing how many companies opt for "fake" logos. Don't believe me? Below, you will see hundreds - yes hundreds! - of fake logos that have been used and reused with little variation. I call them fake because they fail every test of a good [...]

READ MORE
8 Website Design Mistakes That Will Kill Your Business
By nodeiz
In Blog, Strategy & Improvement Tips, Web Design & Development Tips
Posted March 30, 2026

8 Website Design Mistakes That Will Kill Your Business

No matter how much inner beauty your business has going for it, you’re going to need some outer beauty - in the form of good website practices - to make sure all your potential customers stick around long enough to get to know you (and spend their money!). After you’ve worked so hard [...]

READ MORE
How to Choose Good Stock Photography (and where to find it)
By nodeiz
In Blog, client, Print Marketing Tips, Strategy & Improvement Tips, Web Design & Development Tips
Posted March 27, 2026

How to Choose Good Stock Photography (and where to find it)

Cheesy stock photography: You can spot it a mile away. That generic smile, the forced pose. A sense of disconnect, or a feeling that you just can’t relate. It might be technically pretty, but those negative feelings make it a poor choice for representing a brand that strives to be [...]

READ MORE
Five Common Small Business Marketing Mistakes
By nodeiz
In Blog, Strategy & Improvement Tips, Web Design & Development Tips
Posted March 26, 2026

Five Common Small Business Marketing Mistakes

Being a small business owner undoubtedly means you have way more to keep up with than time allows. As a small business owner myself, I definitely get it! So. Many. Hats. But as a professional visual designer, I will continue to beat the drum: presentation and professionalism across [...]

READ MORE
My favorite small business tools and resources
By nodeiz
In Blog, client, Strategy & Improvement Tips
Posted March 25, 2026

My favorite small business tools and resources

When people ask me what I do, I may answer that I’m a multimedia brand developer. But of course - like many of my clients - I’m also a small business owner. In this month’s post, we’re taking a bit of a break from design, and sharing some of my favorite small business tools and [...]

READ MORE
How to Choose the Perfect Font for your Brand
By nodeiz
In Blog, Brand & Logo Design Tips, Logo
Posted March 20, 2026

How to Choose the Perfect Font for your Brand

When you’re developing cohesive, top-notch brand visuals, you want to make sure everything - down to the font - is exactly right for your business and brand. Now, most people don’t lie awake at night considering the finer points of fonts, but we love to geek out on this topic, so bear [...]

READ MORE
9 Ways to Stay Current and Fresh (AKA: Don’t Let Your Website Get Old & Saggy)
By nodeiz
In Blog, client, Strategy & Improvement Tips, Web Design & Development Tips
Posted March 20, 2026

9 Ways to Stay Current and Fresh (AKA: Don’t Let Your Website Get Old & Saggy)

When your designer hands over the keys to your brand new website, it’s shiny, pretty, technologically cutting-edge, and you want to cruise around and share it with the whole world. Don’t forget that in order to keep it running well, you’ve got to learn where everything is and keep [...]

READ MORE
Before & after: What the perfect logo can do for your brand
By nodeiz
In Blog, Brand & Logo Design Tips
Posted March 19, 2026

Before & after: What the perfect logo can do for your brand

Whether you’re creating a logo for the first time or considering a redesign, I want to help you think of your logo as so much more. It’s not just about pretty colors or a trendy piece of clipart related to what your business does. Think of it as a complete representation of your brand [...]

READ MORE
How Good Design Promotes Business Growth: Three Examples
By nodeiz
In Blog, Brand & Logo Design Tips, Logo, Print Marketing Tips, Web Design & Development Tips
Posted March 18, 2026

How Good Design Promotes Business Growth: Three Examples

Good design, if backed up by a deep knowledge of effective design practices and solid experience in creating visuals that engage users, can actually promote the growth of your brand and your business. Creating a professional persona, showcasing your brand’s personality, and helping a [...]

READ MORE
Load More
Stunning Examples of Fake Logos by Real Companies
By nodeiz
In Blog, Brand & Logo Design Tips
Posted March 31, 2026

Stunning Examples of Fake Logos by Real Companies

As a veteran graphic designer, it is disappointing how many companies opt for "fake" logos. Don't believe me? Below, you will see hundreds - yes hundreds! - of fake logos that have been used and reused with little variation. I call them fake because they fail every test of a good [...]

READ MORE
8 Website Design Mistakes That Will Kill Your Business
By nodeiz
In Blog, Strategy & Improvement Tips, Web Design & Development Tips
Posted March 30, 2026

8 Website Design Mistakes That Will Kill Your Business

No matter how much inner beauty your business has going for it, you’re going to need some outer beauty - in the form of good website practices - to make sure all your potential customers stick around long enough to get to know you (and spend their money!). After you’ve worked so hard [...]

READ MORE
How to Choose Good Stock Photography (and where to find it)
By nodeiz
In Blog, client, Print Marketing Tips, Strategy & Improvement Tips, Web Design & Development Tips
Posted March 27, 2026

How to Choose Good Stock Photography (and where to find it)

Cheesy stock photography: You can spot it a mile away. That generic smile, the forced pose. A sense of disconnect, or a feeling that you just can’t relate. It might be technically pretty, but those negative feelings make it a poor choice for representing a brand that strives to be [...]

READ MORE
Five Common Small Business Marketing Mistakes
By nodeiz
In Blog, Strategy & Improvement Tips, Web Design & Development Tips
Posted March 26, 2026

Five Common Small Business Marketing Mistakes

Being a small business owner undoubtedly means you have way more to keep up with than time allows. As a small business owner myself, I definitely get it! So. Many. Hats. But as a professional visual designer, I will continue to beat the drum: presentation and professionalism across [...]

READ MORE
My favorite small business tools and resources
By nodeiz
In Blog, client, Strategy & Improvement Tips
Posted March 25, 2026

My favorite small business tools and resources

When people ask me what I do, I may answer that I’m a multimedia brand developer. But of course - like many of my clients - I’m also a small business owner. In this month’s post, we’re taking a bit of a break from design, and sharing some of my favorite small business tools and [...]

READ MORE
How to Choose the Perfect Font for your Brand
By nodeiz
In Blog, Brand & Logo Design Tips, Logo
Posted March 20, 2026

How to Choose the Perfect Font for your Brand

When you’re developing cohesive, top-notch brand visuals, you want to make sure everything - down to the font - is exactly right for your business and brand. Now, most people don’t lie awake at night considering the finer points of fonts, but we love to geek out on this topic, so bear [...]

READ MORE
9 Ways to Stay Current and Fresh (AKA: Don’t Let Your Website Get Old & Saggy)
By nodeiz
In Blog, client, Strategy & Improvement Tips, Web Design & Development Tips
Posted March 20, 2026

9 Ways to Stay Current and Fresh (AKA: Don’t Let Your Website Get Old & Saggy)

When your designer hands over the keys to your brand new website, it’s shiny, pretty, technologically cutting-edge, and you want to cruise around and share it with the whole world. Don’t forget that in order to keep it running well, you’ve got to learn where everything is and keep [...]

READ MORE
Before & after: What the perfect logo can do for your brand
By nodeiz
In Blog, Brand & Logo Design Tips
Posted March 19, 2026

Before & after: What the perfect logo can do for your brand

Whether you’re creating a logo for the first time or considering a redesign, I want to help you think of your logo as so much more. It’s not just about pretty colors or a trendy piece of clipart related to what your business does. Think of it as a complete representation of your brand [...]

READ MORE
How Good Design Promotes Business Growth: Three Examples
By nodeiz
In Blog, Brand & Logo Design Tips, Logo, Print Marketing Tips, Web Design & Development Tips
Posted March 18, 2026

How Good Design Promotes Business Growth: Three Examples

Good design, if backed up by a deep knowledge of effective design practices and solid experience in creating visuals that engage users, can actually promote the growth of your brand and your business. Creating a professional persona, showcasing your brand’s personality, and helping a [...]

READ MORE
Color Psychology: What Color Says About Your Business
By nodeiz
In Blog, Brand & Logo Design Tips
Posted March 18, 2026

Color Psychology: What Color Says About Your Business

When choosing a logo for your business, it’s tempting to go with a color scheme pleasing to your eye. But while the colors should be personal to you, it’s important to also consider basic color psychology and think about what the colors you choose will say about your business. You [...]

READ MORE

What I'm reading now

  • Savor: Living Abundantly Where You Are, As You Are
    February 17, 2015Savor: Living Abundantly Where You Are, As You Are
    In this daily devotional, Shauna Niequist becomes a friend across the pages, sharing her heart with yours, keeping you company, and inviting you into the abundant life God offers. And there are recipes, too, because spiritual living happens not just when we read and pray, but also when we [...]
    Read more
  • Letters of Note: An Eclectic Collection of Correspondence
    December 25, 2014Letters of Note: An Eclectic Collection of Correspondence
    This spectacular collection of more than 125 letters offers a never-before-seen glimpse of the events and people of history—the brightest and best, the most notorious, and the endearingly everyday. Entries include a transcript of the letter; a short contextual introduction; and, in 100 cases, a [...]
    Read more
  • Book of Unforgettable Journeys: Great Writers on Great Places
    April 17, 2014Book of Unforgettable Journeys: Great Writers on Great Places
    From the #1 travel magazine in the country, a collection of travel tales from some of today’s finest writers Travel writing maintains its seemingly endless popularity, and this volume offers a particularly transporting body of work, pairing exotic locales with writers of the highest [...]
    Read more

What I’m reading:

Savor: Living Abundantly Where You Are, As You Are
By Laura Sorensen
In Books
Posted February 17, 2015

Savor: Living Abundantly Where You Are, As You Are

In this daily devotional, Shauna Niequist becomes a friend across the pages, sharing her heart with yours, keeping you company, and inviting you into the abundant life God offers. And there are [...]

READ MORE
Letters of Note: An Eclectic Collection of Correspondence
By Laura Sorensen
In Books
Posted December 25, 2014

Letters of Note: An Eclectic Collection of Correspondence

This spectacular collection of more than 125 letters offers a never-before-seen glimpse of the events and people of history—the brightest and best, the most notorious, and the endearingly [...]

READ MORE
The Discovery of Jeanne Baret
By Laura Sorensen
In Books
Posted November 10, 2014

The Discovery of Jeanne Baret

The year was 1765. Eminent botanist Philibert Commerson had just been appointed to a grand new expedition: the first French circumnavigation of the world. As the ships’ official naturalist, [...]

READ MORE
Book of Unforgettable Journeys: Great Writers on Great Places
By Laura Sorensen
In Books
Posted April 17, 2014

Book of Unforgettable Journeys: Great Writers on Great Places

From the #1 travel magazine in the country, a collection of travel tales from some of today’s finest writers Travel writing maintains its seemingly endless popularity, and this volume [...]

READ MORE
More from the blog
 My favorite small business tools and resources

My favorite small business tools and resources

March 25, 2026

When people ask me what I do, I may answer that I’m a multimedia brand developer. But of course - like many of my clients - I’m also a small business owner. In this month’s post, we’re taking a bit of a break from design, and sharing some of my favorite small business tools and resources that [...]

Read More 0
     How to Choose the Perfect Font for your Brand

    How to Choose the Perfect Font for your Brand

    March 20, 2026

    When you’re developing cohesive, top-notch brand visuals, you want to make sure everything - down to the font - is exactly right for your business and brand. Now, most people don’t lie awake at night considering the finer points of fonts, but we love to geek out on this topic, so bear with us. [...]

    Read More 0
       9 Ways to Stay Current and Fresh (AKA: Don’t Let Your Website Get Old & Saggy)

      9 Ways to Stay Current and Fresh (AKA: Don’t Let Your Website Get Old & Saggy)

      March 20, 2026

      When your designer hands over the keys to your brand new website, it’s shiny, pretty, technologically cutting-edge, and you want to cruise around and share it with the whole world. Don’t forget that in order to keep it running well, you’ve got to learn where everything is and keep pace with [...]

      Read More 0
         Before & after: What the perfect logo can do for your brand

        Before & after: What the perfect logo can do for your brand

        March 19, 2026

        Whether you’re creating a logo for the first time or considering a redesign, I want to help you think of your logo as so much more. It’s not just about pretty colors or a trendy piece of clipart related to what your business does. Think of it as a complete representation of your brand that [...]

        Read More 0
           How Good Design Promotes Business Growth: Three Examples

          How Good Design Promotes Business Growth: Three Examples

          March 18, 2026

          Good design, if backed up by a deep knowledge of effective design practices and solid experience in creating visuals that engage users, can actually promote the growth of your brand and your business. Creating a professional persona, showcasing your brand’s personality, and helping a brand [...]

          Read More 0
             Color Psychology: What Color Says About Your Business

            Color Psychology: What Color Says About Your Business

            March 18, 2026

            When choosing a logo for your business, it’s tempting to go with a color scheme pleasing to your eye. But while the colors should be personal to you, it’s important to also consider basic color psychology and think about what the colors you choose will say about your business. You want your [...]

            Read More 0
               5 Biggest Design Mistakes on Your Business Signage or Billboard Ad

              5 Biggest Design Mistakes on Your Business Signage or Billboard Ad

              March 17, 2026

              As a veteran graphic designer, I have a sharp eye for great design, as well as for bad, all-too-common design mistakes on business signage or billboard ads. There are a lot of them, my friends. But the happy news is that most of them are easy to fix. I know it's tempting to cram everything [...]

              Read More 0
                 At 90, She’s Designing Tech For Aging Boomers

                At 90, She’s Designing Tech For Aging Boomers

                March 17, 2026

                In Silicon Valley’s youth-obsessed culture, 40-year-olds get plastic surgery to fit in. But IDEO, the firm that famously developed the first mouse for Apple, has a 90-year-old designer on staff. Barbara Beskind says her age is an advantage. “Everybody who ages is going to be their [...]

                Read More 0
                   12 Hours of Fame – the iZettle stunt that made small businesses shine in the heart of London

                  12 Hours of Fame – the iZettle stunt that made small businesses shine in the heart of London

                  March 17, 2026

                  Every night a tireless effort was made to transform the store space to match each business giving them everything they needed to compete with the big brands. The iZettle payment solution was the only element that stayed the same. During the six days shoppers had the chance to discover a new, [...]

                  Read More 0

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