Laura Sorensen: graphic design for logos, websites, print and digital marketing in Cranston, RIWhen I was a little girl, my mom would make wedding cakes. (Bear with me here.) I remember watching her as she carefully measured out the right ingredients and frosted each cake very carefully, making sure to get the portioning on the ingredients just right. Every cake, though, when it was done, was different and decorated in its own special way.

One day recently when I was reminiscing, it suddenly hit me: that’s actually what I do now. I make logo ‘cakes’ – I make website ‘cakes’! It’s important to get the ‘science’ of the ingredients just right, but it’s just as important to make each one special, beautiful, and like no other. So I take my understanding of the basic essentials that need to be present in any design (be it a logo, a brochure, or a website), but then I blend them together and apply them in a way that’s specifically right for you. No templates. Just a completely customized design that accurately reflects your business.

Each ‘cake’ is different in its own special way, a perfect blending of science and art.

The pay-off for you? You get to share who you are with the people that matter, without saying a word. Want to pinpoint everything that’s special, different and (frankly) awesome about your business? Find out more about working with me.

Even more about me: When I’m not designing, I love going on driving adventures to cozy, quaint towns around New England. Or you can often find me curled up with a book and a tasty mocha at one of my favorite Rhode Island cafés.

Oh, in case you don’t parlez le Français (no judgment here), atelier is French for studio. And LKS? They’re my initials.
  • “She gets our style, and our energy for our craft. She listens and communicates effectively. And she understands how important the smallest details are.”

    Ellen Slattery Gracie's Providence
  • “I now have a website that people compliment me on. On the style, feel, usability, and design of site itself, not just the products and the content.”

    Phil Ayoub BowTies Greeting Cards
  • “I have gotten a HUGE positive response from all my clients. I'll never work with another designer - she's 110% worth the price.”

    Tara Siani Wish Salon
  • “The branding work she'll create for you will transform your brand into something larger than life!”

    Dr. Antonio Cruz, MD SkinPros Dermatology & Skin Cancer Treatment

My Recent Work + Blog Posts

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Dear Burnt-out CMO,

I know you're feeling the weight of the world (and the need for the perfect stand-up desk) on your shoulders.

As a leader in your company, you have to make tough decisions, manage teams, and oversee countless projects.

But let's be honest, even the most capable person can only do so much.

That's where I come in. As a fractional creative director, I can take some of that weight off your plate. (I'll leave you the crispy homefries because I know you love those.)

Let me be your qualified helper, your right-hand creative guru.

(I won't step on your toes, though, if you want to choose which crayons we color with.)

I can help you get more done in less time, and most importantly, I can help you see real-world results from your marketing campaigns, outreach, and client conversion tactics.

You're tired of the hamster wheel. You want to make a difference and see tangible results for your efforts. With my help, you can do just that.

Together, we can bring your brand to life, make it more consistently effective, and visually brilliant.

So, let's work together and make a real impact.
Say goodbye to burnout and hello to more time and less stress.

Your new friend Laura

See 7 reasons why you need an FCP (fractional creative director):
Is it me or is it a bit MUSTY in here?

Here's how to avoid the dreaded 'flip-phone' syndrome.


Hey there, my branding aficionados!

It's time to talk about the age-old question: to rebrand or to refresh?

Don't worry, I won't judge if you've been living under a rock and have no idea what these terms mean. (But seriously, get with the times.)

Today, I'm breaking down the key differences between a refresh and a rebrand, so you can finally impress your boss with your fancy marketing jargon. 🤩  And decide how you wanna turn heads.

Let's get refreshed... or rebranded, whichever floats your boat.

Here are the highlights:

▶ How do you know if your current brand identity is working?
▶ What's the best step for someone tied to their existing brand?
▶ When should you consider a brand refresh?

Get a head start on today's hot brand topic:

#rebrand #brandrefresh #strategicdesignpartner #creativedirector #branddesigner
"It was like she could read our minds."

He barely has time for brand strategy or design.

He's a busy man.

His calendar is chock-full of meetings with patients who've heard from far & wide about his dermatology practice.

So he needs to be the awesome doctor he is and treat these patients who come to him with skin cancer troubles and cosmetic concerns.

Dr. Antonio Cruz (founder of SkinPros, Rhode Island's most celebrated medical skincare clinic) is a good friend and client. And we've worked together on his SkinPros brand for over 10 years.


I designed his logo, brand guidelines, website, content creation, e-commerce shop, office signage, billboards, product packaging, digital and print advertisements, patient sign-up sheets, and holiday promotionals.

Since launching his practice in Providence in 2012, he has:

▶ Opened three new locations in Newport, Cumberland, and Swansea
▶ Launched a line of skincare, a cosmetic clinic, and an online store
▶ Quadrupled the size of his medical staff

Here's what Dr. Cruz has to say of our work together:

"The branding work she'll create for you will transform your brand into something larger than life."

And recently, in his Clutch interview:

"She could read my goals and put ideas into art. It's been an unbelievable translation of my dream project concept into an online format."



Are you a CEO or director with high standards for your company brand with little time to direct its visual personality?

Or if you've said any of these things in the past few months:

◼ “We don’t love the agency we're working with.”
◼ “We paid $$$ for our brand guideline. It was a waste of money.”
◼ “My marketing director thinks she's a designer and she's not.”
◼ “We want to sell our company, so we gotta up our appeal to buyers.”

Then you need a Strategic Design Partner.

I'm waiting in the wings for ya.
Ready to bring creatively consistent excellence to your brand marketing.

I'm faster, cost-effective, and stress-free.

#skinpros #strategicdesignpartner #creativedirector #designfordoctors #brandingdesign
This is how I work:

I develop deep friendships with the people and companies I work with. It's not just about 'getting' your company, but truly understanding you and what makes your brand tick.

Think Dunkin' Donuts coffee vs. the cappuccino made by the barista at your local roastery. ☕

Anyone (or any robot) can design cool graphics.

(And there may be 🤖🤖 working at your local Dunkin' tomorrow.)

But not everyone can design things that A) speak brilliantly to your target audience, B) are consistently excellent with the rest of your marketing, and C) have just the right mix of heart & soul your brand needs.

(that's the painstakingly made cappuccino, btw)

Oh, and I forgot to say:

I'll notice what you're missing in your message, point out what you need to say differently, and identify opportunities you've never even considered. And

Personal relationships are the gas in my tank that keeps me going.

Once we establish a deep relationship, I'm armed and ready to produce anything your brand needs.

Let's make some magic happen! ✨

#strategicdesignpartner #branddesigner #designwithsoul #creativedirector #designcoffee