Laura Sorensen: graphic design for logos, websites, print and digital marketing in Cranston, RIWhen I was a little girl, my mom would make wedding cakes. (Bear with me here.) I remember watching her as she carefully measured out the right ingredients and frosted each cake very carefully, making sure to get the portioning on the ingredients just right. Every cake, though, when it was done, was different and decorated in its own special way.

One day recently when I was reminiscing, it suddenly hit me: that’s actually what I do now. I make logo ‘cakes’ – I make website ‘cakes’! It’s important to get the ‘science’ of the ingredients just right, but it’s just as important to make each one special, beautiful, and like no other. So I take my understanding of the basic essentials that need to be present in any design (be it a logo, a brochure, or a website), but then I blend them together and apply them in a way that’s specifically right for you. No templates. Just a completely customized design that accurately reflects your business.

Each ‘cake’ is different in its own special way, a perfect blending of science and art.

The pay-off for you? You get to share who you are with the people that matter, without saying a word. Want to pinpoint everything that’s special, different and (frankly) awesome about your business? Find out more about working with me.

Even more about me: When I’m not designing, I love going on driving adventures to cozy, quaint towns around New England. Or you can often find me curled up with a book and a tasty mocha at one of my favorite Rhode Island cafés.

Oh, in case you don’t parlez le Français (no judgment here), atelier is French for studio. And LKS? They’re my initials.
  • “She gets our style, and our energy for our craft. She listens and communicates effectively. And she understands how important the smallest details are.”

    Ellen Slattery Gracie's Providence
  • “I now have a website that people compliment me on. On the style, feel, usability, and design of site itself, not just the products and the content.”

    Phil Ayoub BowTies Greeting Cards
  • “I have gotten a HUGE positive response from all my clients. I'll never work with another designer - she's 110% worth the price.”

    Tara Siani Wish Salon
  • “The branding work she'll create for you will transform your brand into something larger than life!”

    Dr. Antonio Cruz, MD SkinPros Dermatology & Skin Cancer Treatment

My Recent Work + Blog Posts

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Trust in business isn’t just a buzzword—it’s everything. 🌟

At my recent Mastermind Supper Club, 10 incredible leaders gathered to share their experiences on how trust shapes their industries. Katie Burkhart reminded us of the importance of doing what you say and owning it when things go wrong, while Ed Shea shared how empathy is key to earning trust.

As a fractional creative director, my work is all about building that trust through the visual language of a brand. Grateful to have these brilliant minds helping me dive deeper into this essential topic.

Shoutout to Bob Harvey for capturing some amazing notes from the night! 🙌

P.S. This photo was taken a few years back with my good friend and client, Katie Dickson, at her restaurant Bywater (one of my fave restaurants in the state). Props to the awesome Brittanny Taylor Photography.

#BusinessLeaders #FractionalCreativeDirector #Mastermind #TrustMatters #VisualDesign
✨ Bringing back the lost art of the salon! ✨

A couple of weeks ago, I hosted my first-ever Mastermind Supper Club at Spain Restaurant here in Little Rhody, where I brought together a small but mighty group of business friends.

We shared ideas, enjoyed delicious food, and tackled the challenge of building trust in today’s world—both in business and our communities. From Ed Shea’s insights into emotional intelligence to Ted Williams' transparency in complex projects, the conversations were deep and impactful.

Trust, after all, is at the heart of what I do as a fractional creative director, helping brands build trust through design.

It was an inspiring evening that hit home on the power of coming together to share, learn, and build something greater than ourselves.

Here's to more connections, more trust, and more brilliance ahead! ✨

#TrustInBusiness #MastermindSupper #BuildingTrust #VisualLanguage #FractionalCreativeDirector
A few weeks ago, I caught up with my little bro Dan, and we had a great conversation (over dinner at the awesome Giusto in Newport, RI) about the joys & challenges of managing people, and how you’re required to do more of this as you move up the corporate ladder.

It sounded like he does a brilliant job of building up his employees, and it made me realize I don’t always do enough of that with my own team. Ahem... There’s an uncomfortable beauty in being stretched beyond your comfort zone, but it’s necessary if you want to grow.

This applies not just to managing teams but also to building trust with clients. As my business has evolved, I’ve been working to carve out a unique space in design - a space that focuses on building trust for brands that depend on it. Whether it’s managing people or managing brand perception, the same rule applies: growth and trust go hand in hand, and both require stepping into the discomfort.

If you’re in a high-trust industry like finance, enterprise tech, or higher education, building trust in your brand’s visual language is critical - and I’m here to help steward that trust.

Let's build it together.

#leadership #businessgrowth #designthinking #trust #visualcommunication
I had a fantastic brainstorming coffee date with my friend Grace Maguire, who’s a biotech marketing and communications maven. We talked about how engineers often create sales content that’s… well, too complex for public consumption. Their deep-dive diagrams and rabbit-holey reports may resonate with internal technophiles, but from the outside, they’re clear as mud (and boooring). 😵‍💫

Grace and I are the type who think, “Let’s shave these 10 pages down to a few bullet points and a killer graphic.” Simplifying complex ideas is what I love doing, especially for larger companies who know they need to build trust to survive.

Are you in biotech, engineering, or another technical field? Think your sales content is astronomically amazing? Let’s see if we can’t simplify it and make it truly effective. 🧬

👉 Let’s simplify stuff together.
https://atelierlks.com/services
Drowning in Merger Mayhem?

Don’t let onboarding add to the chaos. Discover how to make new hires feel like they’ve been part of the team all along. Spoiler: No awkward first days allowed. 😎

Shake up your onboarding game:
https://atelierlks.com/onboarding
🎸 The Wayninator (my hubby) and I recently rocked out to The Rolling Stones live at Gillette Stadium.

Seeing Mick Jagger, 80 years young, still singing and dancing was kind of amazing. The fact that this band still rocks stages after all these years is a simple testament to the power of staying relevant. Their iconic logo, with its subtle tweaks over time, remains instantly recognizable. It’s a lesson in brand longevity and endurance.

✨ Company brands - just like rock bands - need to adapt and keep fit without losing their identity. Whether it’s a more streamlined look for your marketing or an updated logo that's more iconic than what you have now, keeping your brand fresh is crucial for building trust and desire... and satisfaction.

Let's breathe new life into your brand and rock your marketing design!
https://atelierlks.com/rockyourbrand