Laura Sorensen: graphic design for logos, websites, print and digital marketing in Cranston, RIWhen I was a little girl, my mom would make wedding cakes. (Bear with me here.) I remember watching her as she carefully measured out the right ingredients and frosted each cake very carefully, making sure to get the portioning on the ingredients just right. Every cake, though, when it was done, was different and decorated in its own special way.

One day recently when I was reminiscing, it suddenly hit me: that’s actually what I do now. I make logo ‘cakes’ – I make website ‘cakes’! It’s important to get the ‘science’ of the ingredients just right, but it’s just as important to make each one special, beautiful, and like no other. So I take my understanding of the basic essentials that need to be present in any design (be it a logo, a brochure, or a website), but then I blend them together and apply them in a way that’s specifically right for you. No templates. Just a completely customized design that accurately reflects your business.

Each ‘cake’ is different in its own special way, a perfect blending of science and art.

The pay-off for you? You get to share who you are with the people that matter, without saying a word. Want to pinpoint everything that’s special, different and (frankly) awesome about your business? Find out more about working with me.

Even more about me: When I’m not designing, I love going on driving adventures to cozy, quaint towns around New England. Or you can often find me curled up with a book and a tasty mocha at one of my favorite Rhode Island cafés.

Want my take on the most effective business tools? See my favorite resources.
  • "She gets our style, and our energy for our craft. She listens and communicates effectively. And she understands how important the smallest details are.”

    Ellen Slattery Gracie's Providence
  • “I now have a website that people compliment me on. On the style, feel, usability, and design of site itself, not just the products and the content.”

    Phil Ayoub BowTies Greeting Cards
  • "I have gotten a HUGE positive response from all my clients. I'll never work with another designer - she's 110% worth the price."

    Tara Siani Wish Salon
  • “The branding work she'll create for you will transform your brand into something larger than life!”

    Dr. Antonio Cruz, MD SkinPros Dermatology & Skin Cancer Treatment

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Does the Marketing or Sales Director in you: Want Does the Marketing or Sales Director in you:

Want to retire early?
Strive to over-deliver to your clients?
Know people are more important than money?
Seek to give back to the community?
Know you get what you pay for?

Then I want to support you (or someone just like you).

I’m looking for Directors and Managers that feel like their brand is a trainwreck, who are  overwhelmed at the thought of getting their brand under control so it can be marketed beautifully.

I want to help you (cheesy metaphor comin’ at ya) paint the house of your business, landscape it, then be your landscaper for life (or as long as you’re in business).

Sound like just what you need to retire early with your sanity still intact?

DM me for more info.
I’ve been reading a few pages in this great book I’ve been reading a few pages in this great book by Matt Walker every night before bed, and it’s given me a buttload of reasons to go to simply bed early and take care of myself thru rest. Apparently, less than 8 hours of sleep a night has far-reaching implications on our health, including greater likelihood of dementia, infertility, weight gain, critical thinking decline, and cancer growth. Let’s go to sleep, everyone!! 😴
The Wayinator and I FLEW IN AN OPEN-AIR PLANE over The Wayinator and I FLEW IN AN OPEN-AIR PLANE over Tamarindo this morning!!!

Mark, Priscilla, and Gary at @[110932498194462:SeaBreeze Aviation] showed us the time of our lives!! They flew both Wayne and me in our own autogyro, an open air plane that has an overhead propeller and a back propeller. My heart was in my mouth a couple times, but after a few minutes, I was able to be fully amazed and overjoyed at how beautiful creation truly is. My face hurt for an hour afterward from so much smiling and laughing!

If you visit Tamarindo, you MUST get an autogyro ride from the Seabreeze folks!!