Laura Sorensen: graphic design for logos, websites, print and digital marketing in Cranston, RIWhen I was a little girl, my mom would make wedding cakes. (Bear with me here.) I remember watching her as she carefully measured out the right ingredients and frosted each cake very carefully, making sure to get the portioning on the ingredients just right. Every cake, though, when it was done, was different and decorated in its own special way.

One day recently when I was reminiscing, it suddenly hit me: that’s actually what I do now. I make logo ‘cakes’ – I make website ‘cakes’! It’s important to get the ‘science’ of the ingredients just right, but it’s just as important to make each one special, beautiful, and like no other. So I take my understanding of the basic essentials that need to be present in any design (be it a logo, a brochure, or a website), but then I blend them together and apply them in a way that’s specifically right for you. No templates. Just a completely customized design that accurately reflects your business.

Each ‘cake’ is different in its own special way, a perfect blending of science and art.

The pay-off for you? You get to share who you are with the people that matter, without saying a word. Want to pinpoint everything that’s special, different and (frankly) awesome about your business? Find out more about working with me.

Even more about me: When I’m not designing, I love going on driving adventures to cozy, quaint towns around New England. Or you can often find me curled up with a book and a tasty mocha at one of my favorite Rhode Island cafés.

Want my take on the most effective business tools? See my favorite resources.
  • "She gets our style, and our energy for our craft. She listens and communicates effectively. And she understands how important the smallest details are.”

    Ellen Slattery Gracie's Providence
  • “I now have a website that people compliment me on. On the style, feel, usability, and design of site itself, not just the products and the content.”

    Phil Ayoub BowTies Greeting Cards
  • "I have gotten a HUGE positive response from all my clients. I'll never work with another designer - she's 110% worth the price."

    Tara Siani Wish Salon
  • “The branding work she'll create for you will transform your brand into something larger than life!”

    Dr. Antonio Cruz, MD SkinPros Dermatology & Skin Cancer Treatment

My Recent Work + Blog Posts

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Do your customers understand how you help them tra Do your customers understand how you help them transform into better versions of themselves? ⁠⁠
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If not, they should.⁠⁠
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(And you're probably losing out on $$$).⁠⁠
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Create passionate fans of your brand by explaining how you especially help clients survive and thrive. ⁠⁠
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Your business exists to solve someone's problem. Explain how you solve that problem and what their life will look like as a result.⁠⁠
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Want a head start on this sometimes difficult stuff?⁠⁠
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I'd love to help you. See the link in my bio.⁠⁠
Do customers know why your work matters? Why shoul Do customers know why your work matters? Why should they choose you over another brand?⁠⁠
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Define how you help customers survive and thrive or they will ignore you.⁠⁠
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Create passionate fans of your brand by explaining how you especially make your clients' lives better. ⁠⁠
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And work with a designer that can guide you thru this process and help you develop a strong brand that's visually lovable and thoughtfully powerful.
Clarity + Visual Story = Customer Love Every good Clarity + Visual Story = Customer Love

Every good business deserves to have effective branding that inspires clarity and loyal love from customers.

To create passionate fans of your brand, explain how you especially help clients survive and thrive. 

But a strong designer can take you there and give you an even more effective platform from which to market your business.

Telling a great visual story isn’t hard. It just takes a smart designer and the discipline to stay on message.
Some business brands look cluttered and unfocused, Some business brands look cluttered and unfocused, which causes them to be ignored.⁠
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Don’t be one of them!⁠
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Work with a designer who knows how to balance your business story with how customers will ideally understand it.⁠
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(She’ll also make it EASY AND FUN to absorb your story visually.)⁠
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This clarity will make you stand out from ANY competitor.
Here's where you WANT to be matchy-matchy.⁠ ⁠ Here's where you WANT to be matchy-matchy.⁠
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If someone saw your business card, then happened upon your website, would they know it was the same business (without a cue from your logo up top)? ⁠
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They should.⁠
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If someone picks up your packaged product, then walks by your booth at a trade conference the next day, would they easily make a connection between the two? ⁠
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They should.⁠
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Are the colors in your logo woven effectively throughout all your marketing? Is the font styling exactly the same? Does the look and feel of your services menu outside your office or restaurant harmonize beautifully with every element of your website?⁠
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They should. ⁠
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Because when you make sure every element of your marketing - large or small - is singing in harmony, customers will understand you'll take the same amount of care with them.⁠
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Any marketing venture - no matter how small - is worth the extra time and attention to ensure it correlates perfectly with your establishing branding.⁠
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I'll help you harmonize your brand elements so you can be powerfully understood and loyally loved by customers.⁠
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See the link in my bio⁠ to get started.⁠