When I was a little girl, my mom would make wedding cakes. (Bear with me here.) I remember watching her as she carefully measured out the right ingredients and frosted each cake very carefully, making sure to get the portioning on the ingredients just right. Every cake, though, when it was done, was different and decorated in its own special way.
One day recently when I was reminiscing, it suddenly hit me: that’s actually what I do now. I make logo ‘cakes’ – I make website ‘cakes’! It’s important to get the ‘science’ of the ingredients just right, but it’s just as important to make each one special, beautiful, and like no other. So I take my understanding of the basic essentials that need to be present in any design (be it a logo, a brochure, or a website), but then I blend them together and apply them in a way that’s specifically right for you. No templates. Just completely customized design that accurately reflects your business.
Each ‘cake’ is different in its own special way, a perfect blending of science and art.
The pay-off for you? You get to share who you are with the people that matter, without saying a word. Long for someone to pinpoint everything that’s special, different and (frankly) awesome about your business? Find out more about working with me.
Even more about me: When I’m not designing, I love going on driving adventures to cozy, quaint towns around New England. Or you can often find me curled up with a book and a tasty mocha at one of my favorite Rhode Island cafés.
I know how many things there are to keep track of when you’re starting or running a business.It’s easy for the items that aren’t in your wheelhouse, or elements you haven’t worked with before, to take a backseat to things like managing employees, [...]
Like everything else under the sun, design trends come and go.For this reason, I usually avoid things that feel “trendy,” in favor of a more nuanced design sensibility that is modern but individual, and with lasting appeal.But recently I’ve come [...]
ads will always come and go. If you’re tempted to think otherwise, a quick flip through your high school yearbook will likely set you straight.As a designer, it’s a constant balancing act. I need to create fresh, compelling visuals that are modern and [...]
My small town heart belongs to Warren, RI. I love re-designing this handy map brochure for them every year (and every year, all the pins get harder and harder to fit, because people are flocking to this lovely town). My personal faves: @bywaterwarren (Bywater Restaurant) and @dishri (DISH Boutique). NOT TO BE MISSED! These brochures should be out within a couple weeks.
Did you know I post a monthly blog on my website? In every post, I share super helpful strategy and design tips for business owners. A fresh post is up on my site today - have a look-see! If you’d like to join my email list so you can handily receive these posts in your inbox when they come out, drop your email to me below. Happy reading 🙂
PVD is such a beloved city, and people want to live here! This new logo is for a beautiful set of living spaces being architected in an up-and-coming area of the city. Does it make you think of intersecting city streets with overtones of community growth? Good, because it's supposed to. 🙂 ➡️ Check out my last post for a sneak peak of what this space looks like in real life 🏗
Thrilled to be working with Waldorf Capital Mgmt and Acropolis Mgmt Svcs again to develop the brand on their new joint venture: Chestnut Commons, a brand new building, featuring inspired, modern lofts in the heart of PVD. Go take a peak at this beauty on the corner of Chestnut St. & Friendship St. downtown!
I had so much fun designing material for Massimo on Federal Hill in Providence! Their beautiful restaurant consists of classic Italian style, with pops of color and style in a modern way. I’m very happy with how this menu turned out. What do you think?
To top it off, look at the delicious food they serve!! Go check them out - you won’t regret it! TGIF 🍷
The folks at Diverse Charters (diversecharters.org) are among my all-time favorite clients. Here are a couple shots of the last Annual Report I designed for them.
Because they do the delicate work of seeding and supporting schools that are racially and socioeconomically diverse, they’re already primed to understand and value the comprehensive approach I take with each client’s visual messaging and brand voice. Yay for smart non-profits! #smartnonprofits #nonprofitdesign
I’m excited to begin work on their 2019 Convening materials!
Summer adventures are coming to Warren, RI! I’ll be updating this super helpful, compact tourist map of awesome local businesses that I first designed for the town of Warren back in 2012. @discoverwarren
@elliesprov Look who got an updated design and paint job! 👀 Ms. Macaron Millie, the roaming French macaron ice cream sandwich cart, will make her 2019 seasonal debut tomorrow at the @indowncitypvd Rock Garden Party in Grant's Block from 11am-6pm. Come say hi! 👋