Laura Sorensen: graphic design for logos, websites, print and digital marketing in Cranston, RIWhen I was a little girl, my mom would make wedding cakes. (Bear with me here.) I remember watching her as she carefully measured out the right ingredients and frosted each cake very carefully, making sure to get the portioning on the ingredients just right. Every cake, though, when it was done, was different and decorated in its own special way.

One day recently when I was reminiscing, it suddenly hit me: that’s actually what I do now. I make logo ‘cakes’ – I make website ‘cakes’! It’s important to get the ‘science’ of the ingredients just right, but it’s just as important to make each one special, beautiful, and like no other. So I take my understanding of the basic essentials that need to be present in any design (be it a logo, a brochure, or a website), but then I blend them together and apply them in a way that’s specifically right for you. No templates. Just a completely customized design that accurately reflects your business.

Each ‘cake’ is different in its own special way, a perfect blending of science and art.

The pay-off for you? You get to share who you are with the people that matter, without saying a word. Want to pinpoint everything that’s special, different and (frankly) awesome about your business? Find out more about working with me.

Even more about me: When I’m not designing, I love going on driving adventures to cozy, quaint towns around New England. Or you can often find me curled up with a book and a tasty mocha at one of my favorite Rhode Island cafés.

Want my take on the most effective business tools? See my favorite resources.
  • "She gets our style, and our energy for our craft. She listens and communicates effectively. And she understands how important the smallest details are.”

    Ellen Slattery Gracie's Providence
  • “I now have a website that people compliment me on. On the style, feel, usability, and design of site itself, not just the products and the content.”

    Phil Ayoub BowTies Greeting Cards
  • "I have gotten a HUGE positive response from all my clients. I'll never work with another designer - she's 110% worth the price."

    Tara Siani Wish Salon
  • “The branding work she'll create for you will transform your brand into something larger than life!”

    Dr. Antonio Cruz, MD SkinPros Dermatology & Skin Cancer Treatment

My Recent Work + Blog Posts

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You may think you’re an introvert. But what is You may think you’re an introvert.

But what is that really?

Are you afraid of speaking to people, or is there something more? Find out this Wednesday as we talk about public speaking as an introvert.

Join @dayaottley and I as we chat about using your voice as your brand and building your business brand in a way that’s both powerful and effective.

TODAY from 3-4pm only (this is live and not recorded) we’ll discuss:

Both Daya and Laura offer clear, actionable insights to help you with voice communication and brand development.

RSVP + Download the Clubhouse app via the link in my bio!
I help you organize your visual brand so you can s I help you organize your visual brand so you can strengthen your marketing effort, obliterate confusion, terrify the competition, and get growing.⁠
Are you an owner, Operations Officer, or Marketing Team Leader?⁠
Is design the one thing you constantly struggle to get right?⁠
Do you feel like:⁠
1. Your visuals and messaging are "all over the place".⁠
2. Clients don't understand what you have to offer.⁠
3. You look the same as your competition.⁠
You'd love to add that “power partner” to your team: a creative director, a back-pocket visual strategist.⁠
That could be me.⁠
There's no frustration. No hassle. Just a comfortable, ongoing relationship with a trusted design expert who will be there to build amazing results with you.⁠
See the link in my bio to begin a high-touch design partnership with me.
I work with driven solopreneurs and marketing team I work with driven solopreneurs and marketing teams that need visual cohesion to A) stay ahead of the curve and B) outlast the competition.

I create high-touch design partnerships that will electrify your marketing and make you stand out on every touchpoint.

Future-proof your brand.
To find out more, see the link in my bio.

P.S. Shout out to Katie @bywaterwarren and Keri @dishri for being two of my all-time favorite clients and helping a girl out on a photo shoot.

Bywater has the best eats! 🍽
And DISH has the best fashion. 👗
Here are five of the most valuable tools I use to Here are five of the most valuable tools I use to manage my brand, streamline my processes, and leave a positive impression on the people I serve:⁠
1. Digital tools can help you teach your clients new processes or platforms.⁠ is an excellent screen recording tool that will offer your customers clarity and confidence.⁠
2. Stop managing your social media platforms manually.⁠
With social media scheduling such as, you can batch and schedule your content so you no longer have to worry about what will be posted next.⁠
3. Collaborating with clients on design work doesn’t have to be so hard!⁠
Tools like allow you to set the design structure, so your clients can fine-tune the details with ease.⁠
4. Automated messages can still feel human.⁠ is a great way to set up responses that feel genuine and move the needle forward.⁠
5. Video is highly impactful. Not only do many people articulate their questions more effectively via video; video also creates a sense of deeper human connection and does this beautifully.⁠
To read more about how I use these tools and how they make a difference for my client, 
I call her my Right-Hand Biz Lady. 🦸‍♀️ I call her my Right-Hand Biz Lady. 🦸‍♀️ 

My awesome executive assistant Katie makes everything better: production work, responding to client needs, researching new tools, helpful reminders about stuff I forgot, and much more. 

She’s my wing-lady at client meetings, and being an awesome sounding board. 

Go-go-gadget Katie! 🦄