Laura Sorensen: graphic design for logos, websites, print and digital marketing in Cranston, RIWhen I was a little girl, my mom would make wedding cakes. (Bear with me here.) I remember watching her as she carefully measured out the right ingredients and frosted each cake very carefully, making sure to get the portioning on the ingredients just right. Every cake, though, when it was done, was different and decorated in its own special way.

One day recently when I was reminiscing, it suddenly hit me: that’s actually what I do now. I make logo ‘cakes’ – I make website ‘cakes’! It’s important to get the ‘science’ of the ingredients just right, but it’s just as important to make each one special, beautiful, and like no other. So I take my understanding of the basic essentials that need to be present in any design (be it a logo, a brochure, or a website), but then I blend them together and apply them in a way that’s specifically right for you. No templates. Just a completely customized design that accurately reflects your business.

Each ‘cake’ is different in its own special way, a perfect blending of science and art.

The pay-off for you? You get to share who you are with the people that matter, without saying a word. Want to pinpoint everything that’s special, different and (frankly) awesome about your business? Find out more about working with me.

Even more about me: When I’m not designing, I love going on driving adventures to cozy, quaint towns around New England. Or you can often find me curled up with a book and a tasty mocha at one of my favorite Rhode Island cafés.

Want my take on the most effective business tools? See my favorite resources.
  • "She gets our style, and our energy for our craft. She listens and communicates effectively. And she understands how important the smallest details are.”

    Ellen Slattery Gracie's Providence
  • “I now have a website that people compliment me on. On the style, feel, usability, and design of site itself, not just the products and the content.”

    Phil Ayoub BowTies Greeting Cards
  • "I have gotten a HUGE positive response from all my clients. I'll never work with another designer - she's 110% worth the price."

    Tara Siani Wish Salon
  • “The branding work she'll create for you will transform your brand into something larger than life!”

    Dr. Antonio Cruz, MD SkinPros Dermatology & Skin Cancer Treatment

My Recent Work + Blog Posts

my instagram feed

I heart Warren, RI! Some of the best food, fashion I heart Warren, RI! Some of the best food, fashion, and fun in Little Rhody.

I’m so privileged to work with this amazing little town on their branding, their website, their wayfinding map, and their event posters.

So walkable, and with just the right amount of rugged charm and good looks.

Repost from @discoverwarren - This season arrived with heaps of uncertainty but one thing is clear: You need to get your business on this map! Our downtown walking maps are perfect for day trippers, @airbnb guests, and anyone looking to have a great time in historic waterfront Warren. We're publishing the new map soon and it's only $50. Sign up via PayPal, link in bio!!!!
.
Curious about getting on the online map? Folks can browse by category and the listings are town wide, so if you're out of the downtown area it's a perfect fit. And best news ever, online listings are FREE. Email your listing details to info@discoverwarren.com with your biz name in the subject. 
.
Please share so we can spread the news far and wide to local business owners. Sign up deadline for the printed map will be NEXT WEEK. Get it!
Are you a human on a mission to accomplish great t Are you a human on a mission to accomplish great things?⁠
If so, I want to be the Robin to your Batman.⁠
⁠
Two things I care about more than making money:⁠
Clarity and love.⁠
⁠
Will this logo I’m creating clearly explain the unique personality of my client’s business?⁠
⁠
Will this website I’m designing inspire customers to truly love this brand and tell their friends about it?⁠
⁠
That’s why I never create with templates.⁠
No business fits into a nice, neat formula box.⁠
(If it does, it won’t be selling for long, because generality is the enemy of good marketing.)⁠
⁠
Does your growing business need a high-touch design partner to electrify its branding and marketing?⁠
⁠
Check the link in my bio to see if I’m the design partner for you.
I’m giving design advice for free this weekend! I’m giving design advice for free this weekend!

I want to answer all your questions about design, branding, and marketing.

Call my Design Hotline this weekend.
(link in bio)

I’m here to help shift your brand into something that works for you.

Is there something that’s stumping you about your sales page? 

Are you unsure how to make your brand cohesive across multiple platforms? 

Is your client list half-empty because people don’t know why they should work with you?

After you record your question, you’ll get a video reply from me by Monday with an answer that I hope will inspire you to see your brand in a whole new way. 

Now it’s your turn: what’s your burning question and how can I help?
Do your customers understand how you help them tra Do your customers understand how you help them transform into better versions of themselves? ⁠⁠
⁠⁠
If not, they should.⁠⁠
⁠⁠
(And you're probably losing out on $$$).⁠⁠
⁠⁠
Create passionate fans of your brand by explaining how you especially help clients survive and thrive. ⁠⁠
⁠⁠
Your business exists to solve someone's problem. Explain how you solve that problem and what their life will look like as a result.⁠⁠
⁠⁠
Want a head start on this sometimes difficult stuff?⁠⁠
⁠⁠
I'd love to help you. See the link in my bio.⁠⁠