When I was a little girl, my mom would make wedding cakes. (Bear with me here.) I remember watching her as she carefully measured out the right ingredients and frosted each cake very carefully, making sure to get the portioning on the ingredients just right. Every cake, though, when it was done, was different and decorated in its own special way.
One day recently when I was reminiscing, it suddenly hit me: that’s actually what I do now. I make logo ‘cakes’ – I make website ‘cakes’! It’s important to get the ‘science’ of the ingredients just right, but it’s just as important to make each one special, beautiful, and like no other. So I take my understanding of the basic essentials that need to be present in any design (be it a logo, a brochure, or a website), but then I blend them together and apply them in a way that’s specifically right for you. No templates. Just a completely customized design that accurately reflects your business.
Each ‘cake’ is different in its own special way, a perfect blending of science and art.
The pay-off for you? You get to share who you are with the people that matter, without saying a word. Want to pinpoint everything that’s special, different and (frankly) awesome about your business? Find out more about working with me.
Even more about me: When I’m not designing, I love going on driving adventures to cozy, quaint towns around New England. Or you can often find me curled up with a book and a tasty mocha at one of my favorite Rhode Island cafés.
Want my take on the most effective business tools? See my resource faves.
Oh, in case you don’t parlez le Français (no judgment here), atelier is French for studio. And LKS? They’re my initials.
“She gets our style, and our energy for our craft. She listens and communicates effectively. And she understands how important the smallest details are.”
Trust-dependent ventures must think like designers. From visual layouts to client experiences, from lobby layouts to website UX, it’s imperative to your trust-based growth that you bring a design mind to the party.
This article will help you: Navigate the intricate world of branding and turn content into powerful conversions through the lens of a seasoned creative director. Running a business is a daily hustle, right? Managing the ins and outs often leaves no time [...]
How do you know if your current brand identity is working? Let’s compare the pros and cons of a brand refresh and a complete rebrand to help you make the best decision for your business.
Understand the importance of branding, how to support brand development, and the people you need to maintain and grow your brand into something that will inspire loyalty, keep team employees long-term, and lead the market
Over the last few years, I’ve made my way to incredible places, opening my eyes to new experiences, exciting stories, and well-rounded cultures. Many of these visits have impacted the way I think about the brands I work with. In this spirit, I’ve put [...]
Think of the last time you put your headphones on to listen to your favorite band and how the vocals and instruments harmonized magically and memorably. Now imagine if the drummer wasn’t on the beat or the guitars were out of tune. It wouldn’t sound like [...]
In today’s visually crowded market, it’s vitally important to consider how your business shows up.
Whether it’s used on your social media channels, website, or printed collateral, a cohesive suite of brand photography pays for itself many times over by [...]
Atelier LKS is a branding and design company that leads partners towards better visibility in their market. Since I started my business in 2006, I’ve been delivering high-value branding solutions for small and medium-sized enterprises, supporting [...]
I’ve been nurturing an addition to my title and it’s something I’ve been passionate about for a long time: entrepreneur mentorship.
It started last spring through Rhode Island’s RIHub Venture Mentoring Service.
Through this special community, I get [...]
Want to build a brand that people trust? I`ve recently penned some insights on a topic I think could benefit you: designing for trust in the marketplace.
Whether you`re a seasoned marketer or just starting out, these insights will help you think like a designer and score a branding win in today`s competitive landscape.
(You`ll also meet my friend Nick who I`ve worked with on a couple of trust ventures - he`s a cool chap. You should totally check out his blog: https://culturecraft.ghost.io ) http://atelierlks.com/they-decide-with-their-eyes
Celebrating the culmination of a transformative 3-month pitch coaching journey with my stellar colleagues at @giantshoulders: Tino Chow, Mike Valdes, and John Bates.
Grateful to have worked with incredible Japanese entrepreneurs in biotech and healthcare, including James Grosvenor from Anaut, Junichi Kushioka from Ayumo, Daisuke Tanaka from Any-Edge, Rudder Wu from Thermalytica, Yuji Hara from AI SILK Corporation, Tomoyuki Koide from Tsubame BHB, Yuki Nono from FingerVision, and Yoshihiko Saito from Elephantech.
Your dedication and innovation are shaping the future, and it`s been a pleasure amplifying your stories! 🚀
I’m back. Missed you. Work is great. Come see me in RI! God is good.
Need a brand consultant to get your brand back on track? Get your brand mojo back with fractional creative direction from moi (that`s French for Laura Sorensen, Design-Doctor-at-large)
You can get measurable results with a strategic brand design plan (and you don`t need an expensive agency or full-time creative director to do it!)
But how? I`ll tell you.
A fractional creative director (like me) can help your team move FASTER, is COST-EFFECTIVE, and STRESS-FREE.
I`m here to harmonize and maximize your brand`s impact across all platforms. I`ve got you covered whether it`s your website, social media, or marketing materials. Together, we`ll create a consistent and powerful brand presence that captivates your audience.
🌟 Ready to redefine creativity? Let`s talk and leave boring behind!
Serious mojo happens when marketing and design work together.
As a Fractional Creative Director, I`ve witnessed the awesome business impact when marketing and design teams harmonize their work. Harmony that translates into faster time to market, premium pricing, and a smoother ride.
1️⃣ - Bridge the gap between design and marketing through a cohesive visual language in all your touchpoints: web, social, trade shows, and offline materials.
2️⃣ - Collaboration between design and marketing is key. Effective cooperation will transform marketing goals into impactful design assets.
3️⃣ - Start by establishing clear goals and open communication. Everyone does their best work in a collaborative environment.
4️⃣ - Embrace data-driven decision-making. If marketing leaders and creative directors have a shared understanding of performance, they can reach quicker decisions on optimizing campaigns. This ultimately drives revenue growth.
5️⃣ - By fostering a partnership, collaboration, and leveraging each other`s strengths, marketing leaders and creative directors can work together to drive revenue and position the business for long-term success.
When we bridge the gap between these two crucial disciplines, magic happens.
Delegate like a boss. 🥷🏿🥷🏻🥷🏾🥷🏼🥷🏽 Unleash your inner productivity ninja.
Delegating work isn`t just about sharing responsibilities – it`s about reclaiming your time and sanity, and boosting your productivity. When you take the plunge and delegate, you unlock your true potential as a leader.
Hiring a fractional creative director to build trust in your marketplace is like finding the perfect balance of Old Bay seasoning for your (lobster roll) brand.
(That’s my personal spice fave for the tastiest lobster roll, btw.)
Just as the lobster roll represents the authentic flavors of Maine (where I happen to be on vacation right now), a skilled creative director adds a pinch of innovation and storytelling to spice up your company`s image so you can build trust A) more quickly and 😎 effectively.
So, indulge in the Maine experience and let a creative maestro (that’s me) craft a brand that leaves a lasting impression - no bib required!
Even at networking events (where you`re worried you won`t see anyone you know and will be stuck at the cheese table alone), you find these two beautiful ladies who love you and love cheese. 🧀
What a beautiful night by the Providence River, meeting new friends and encouraging cherished friends.