Laura Sorensen: graphic design for logos, websites, print and digital marketing in Cranston, RIWhen I was a little girl, my mom would make wedding cakes. (Bear with me here.) I remember watching her as she carefully measured out the right ingredients and frosted each cake very carefully, making sure to get the portioning on the ingredients just right. Every cake, though, when it was done, was different and decorated in its own special way.

One day recently when I was reminiscing, it suddenly hit me: that’s actually what I do now. I make logo ‘cakes’ – I make website ‘cakes’! It’s important to get the ‘science’ of the ingredients just right, but it’s just as important to make each one special, beautiful, and like no other. So I take my understanding of the basic essentials that need to be present in any design (be it a logo, a brochure, or a website), but then I blend them together and apply them in a way that’s specifically right for you. No templates. Just a completely customized design that accurately reflects your business.

Each ‘cake’ is different in its own special way, a perfect blending of science and art.

The pay-off for you? You get to share who you are with the people that matter, without saying a word. Want to pinpoint everything that’s special, different and (frankly) awesome about your business? Find out more about working with me.

Even more about me: When I’m not designing, I love going on driving adventures to cozy, quaint towns around New England. Or you can often find me curled up with a book and a tasty mocha at one of my favorite Rhode Island cafés.

Oh, in case you don’t parlez le Français (no judgment here), atelier is French for studio. And LKS? They’re my initials.
  • “She gets our style, and our energy for our craft. She listens and communicates effectively. And she understands how important the smallest details are.”

    Ellen Slattery Gracie's Providence
  • “I now have a website that people compliment me on. On the style, feel, usability, and design of site itself, not just the products and the content.”

    Phil Ayoub BowTies Greeting Cards
  • “I have gotten a HUGE positive response from all my clients. I'll never work with another designer - she's 110% worth the price.”

    Tara Siani Wish Salon
  • “The branding work she'll create for you will transform your brand into something larger than life!”

    Dr. Antonio Cruz, MD SkinPros Dermatology & Skin Cancer Treatment

My Recent Work + Blog Posts

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🔥 Ditch Tradition: Fractional Creative Magic! 🔮

You can get measurable results with a strategic brand design plan (and you don't need an expensive agency or full-time creative director to do it!)

But how? I'll tell you.

A fractional creative director (like me) can help your team move FASTER, is COST-EFFECTIVE, and STRESS-FREE.

I'm here to harmonize and maximize your brand's impact across all platforms. I've got you covered whether it's your website, social media, or marketing materials. Together, we'll create a consistent and powerful brand presence that captivates your audience.

🌟 Ready to redefine creativity? Let's talk and leave boring behind!
Serious mojo happens when marketing and design work together.

As a Fractional Creative Director, I've witnessed the awesome business impact when marketing and design teams harmonize their work. Harmony that translates into faster time to market, premium pricing, and a smoother ride.

1️⃣ - Bridge the gap between design and marketing through a cohesive visual language in all your touchpoints: web, social, trade shows, and offline materials.

2️⃣ - Collaboration between design and marketing is key. Effective cooperation will transform marketing goals into impactful design assets.

3️⃣ - Start by establishing clear goals and open communication. Everyone does their best work in a collaborative environment.

4️⃣ - Embrace data-driven decision-making. If marketing leaders and creative directors have a shared understanding of performance, they can reach quicker decisions on optimizing campaigns. This ultimately drives revenue growth.

5️⃣ - By fostering a partnership, collaboration, and leveraging each other's strengths, marketing leaders and creative directors can work together to drive revenue and position the business for long-term success.

When we bridge the gap between these two crucial disciplines, magic happens.

Let's get to work, people! 💪
Delegate like a boss. 🥷🏿🥷🏻🥷🏾🥷🏼🥷🏽
Unleash your inner productivity ninja.

Delegating work isn't just about sharing responsibilities – it's about reclaiming your time and sanity, and boosting your productivity. When you take the plunge and delegate, you unlock your true potential as a leader.

Let's redefine productivity together. 💪
🦞🦞🦞 A great lobster roll builds trust.

Craving a tasty lobster roll from Maine now? 

Hiring a fractional creative director to build trust in your marketplace is like finding the perfect balance of Old Bay seasoning for your (lobster roll) brand. 

(That’s my personal spice fave for the tastiest lobster roll, btw.) 

Just as the lobster roll represents the authentic flavors of Maine (where I happen to be on vacation right now), a skilled creative director adds a pinch of innovation and storytelling to spice up your company's image so you can build trust A) more quickly and 😎 effectively. 

So, indulge in the Maine experience and let a creative maestro (that’s me) craft a brand that leaves a lasting impression - no bib required!

Start chowing down now (link in bio)
💃 😍 Reason #7 why I love Rhode Island:

Even at networking events (where you're worried you won't see anyone you know and will be stuck at the cheese table alone), you find these two beautiful ladies who love you and love cheese. 🧀

What a beautiful night by the Providence River, meeting new friends and encouraging cherished friends.

Go Providence Chamber! 🚀
Are you a marketing exec who needs design support that actually delivers? Maybe you need more resources to do that?

I get the demands and pressures you face in your role. I offer comprehensive design services that take a lot of work off your plate, so you can focus on what you do best.

Experience the power of delegation:
Delegating work can be tough. You could do it so much more quickly yourself, and it will be done the "right" way ...right?

But, delegating is essential to empowering your team, and giving you critical time to focus on creating a wildly successful brand.

Ready to cross some work off your list? Let's chat!
🚨 Calling all biz mentors and entrepreneurs! 🚨

Join me at the RIHub-sponsored Open Coffee next Wednesday May 17, 8:30-10 am, at 225 Dyer Street in Providence. No registration, no fees, just caffeine and connections. ☕️✨

No pressure, no big deal, just a great time of mutual encouragement and get-to-know-yas. Rub shoulders with RIHub mentors and entrepreneurs, or anyone else in need of a productive distraction! 😏💼

Trust me, this is the place to be if you're seeking great (fingers crossed) coffee and some face-time with Rhode Island's movers and shakers.