About Me

Creative directors don’t always get a lot of biblical shoutouts.
But Bezalel? He’s the OG.

He was tasked with leading the most high-stakes creative project in history: designing the tabernacle. The original house of God. No pressure.

He wasn’t picked by committee. God called him by name—and filled him with the Spirit—so he could lead a team, interpret divine specs, and craft beauty across mediums: metal, wood, textiles, even layout. (Brand systems, anyone?)

Bezalel is my blueprint. Not just because he was wildly multidisciplinary—but because he was entrusted to shape something sacred with clarity, care, and excellence.

As a fractional creative director, I get to do a small version of that: helping organizations express their purpose in a way that’s beautiful, useful, and trustworthy.

It’s holy work. Even if it starts in Figma.

The historical figure I’d most like to have coffee with? Bezalel.

Not a king. Not a prophet. An artist.

In Exodus 31, God calls him out by name—the first human in the Bible described as “filled with the Spirit of God.” Not for preaching. Not for leading armies. But for designing.

Bezalel was a multi-hyphenate long before LinkedIn bios existed: architect, metalsmith, textile artist, sculptor, typographer (if scrolls had type). A designer with divine backing, called to build beauty that carried weight, meaning, and function.

And honestly? That’s how I see my own work—as a fractional creative director and as a believer. Design isn’t just decoration. It’s stewardship. It’s trust-building. It’s telling a story that aligns with something higher.

(Also, shoutout to my friends Mike Valdes for his insight and to Katie Burkhart for gifting me the book `Art for God’s Sake`, which unearthed all these good things.)

Would love to hear from you—who’s your creative inspiration from history?

A friend recently said, “You should really talk about the way you structure decks. I didn’t know you did that — and it’s what sets you apart.”

So here it is:
I help entrepreneurs and wealth management firms tell better stories — through decks, brand messaging, websites, all of it.
Not just “here’s what we do.”
But “here’s why it matters. Here’s why you should trust us.”

It’s not about being louder.
It’s about being clearer.

Helping a client prep for a pitch last week, I said something I wish more people heard:

👉 The audience wants you to succeed.
👉 You don’t have to cram every stat and milestone into a slide.
👉 You do have to tell a simple, powerful story that sticks.

In my work with founders and firms, we don’t just "make a deck."
We build a map — a story arc that leads people from confusion to conviction.

(Even if you`re not a "natural speaker," trust me — this works.)

And about those `ums` and `uhs`: just be silent until you think of what to say. People lean in and listen when silence happens.

Most pitch decks I see look like a Canva crime scene.
Too many fonts. A circus of colors. Zero story.

But good design isn’t about making things “cool.”
It’s about making them make sense.
It’s about storytelling — Problem → Urgency → Vision → Proof → Invitation.
(And yes, there’s a way to do it without a single “market trends” slide.)

This is one of the biggest ways I help wealth management firms and founders stand out.
Story first. Always.

Is Your Brand More Zombie Than Superstar?

Trust isn’t built on buzzwords or glossy marketing. It’s built on real, authentic branding that connects—and your brand might not be doing that. In my latest blog, I explore the 4 big mistakes brands make that quietly chip away at trust and how to fix them before it’s too late.

Ready to find out if your brand’s a high-trust powerhouse or just playing dress-up? Take my High Trust Business Assessment and get to the heart of what’s really going on.

[Link in bio]

Some stuff in business is straightforward. But other things sit on my to-do list FOREVER. For me, WBE certification was one of those things.

So I`m thrilled to share that I’m officially certified as a Women Business Enterprise (WBE)! 🎉 It took me forever and a day to finally get around to applying, but now that it’s official, I’m proud to stand alongside the hardworking women who are building, leading, and pushing their industries forward every day.

Shoutout to Meg Dela Dingco from the Rhode Island DEB Office for making it smooth and painless, and to Rae Mancini and Jill Berman for nudging me to just do it already, girlfriend.

This whole experience reinforced something I’ve been reflecting on a lot lately: the power of accountability, encouragement, and the right people in your corner. So many of us know what we need to do to grow—but we get stuck. We overthink, we procrastinate, we tell ourselves, I’ll get to it later. But the right conversations, the right push at the right time? That’s what moves the needle.

That’s what I try to build in my own work and the spaces I cultivate—where clarity, momentum, and shared wisdom replace inertia. The WBE process reminded me firsthand how valuable that is.

So, if you’ve got something big on your list that you know will open doors but keeps getting shuffled down… consider this a nudge from lazy ol` me.

What’s something you finally checked off your list that made a bigger impact than you expected?

#WomenInBusiness #WBE #AccountabilityMatters #FinallyDidIt

I know firsthand that creativity thrives in good company. My creative friends are like the ultimate cheerleaders—providing solidarity when the going gets tough, validating my wild ideas, and pushing me to serve up even more brilliance.

Who knew inspiration could come with a side of laughter and a sprinkle of irreverence? Here’s to the power of collaboration and community! 🎨✨

(This is my friend Nigel and me meeting for the first time at a pub in London last September. Face-to-face is SO the best.)

#CreativeFriends #Creativity #Collaboration #Inspiration