Laura Sorensen: graphic design for logos, websites, print and digital marketing in Cranston, RIWhen I was a little girl, my mom would make wedding cakes. (Bear with me here.) I remember watching her as she carefully measured out the right ingredients and frosted each cake very carefully, making sure to get the portioning on the ingredients just right. Every cake, though, when it was done, was different and decorated in its own special way.

One day recently when I was reminiscing, it suddenly hit me: that’s actually what I do now. I make logo ‘cakes’ – I make website ‘cakes’! It’s important to get the ‘science’ of the ingredients just right, but it’s just as important to make each one special, beautiful, and like no other. So I take my understanding of the basic essentials that need to be present in any design (be it a logo, a brochure, or a website), but then I blend them together and apply them in a way that’s specifically right for you. No templates. Just a completely customized design that accurately reflects your business.

Each ‘cake’ is different in its own special way, a perfect blending of science and art.

The pay-off for you? You get to share who you are with the people that matter, without saying a word. Want to pinpoint everything that’s special, different and (frankly) awesome about your business? Find out more about working with me.

Even more about me: When I’m not designing, I love going on driving adventures to cozy, quaint towns around New England. Or you can often find me curled up with a book and a tasty mocha at one of my favorite Rhode Island cafés.

Want my take on the most effective business tools? See my favorite resources.
  • "She gets our style, and our energy for our craft. She listens and communicates effectively. And she understands how important the smallest details are.”

    Ellen Slattery Gracie's Providence
  • “I now have a website that people compliment me on. On the style, feel, usability, and design of site itself, not just the products and the content.”

    Phil Ayoub BowTies Greeting Cards
  • "I have gotten a HUGE positive response from all my clients. I'll never work with another designer - she's 110% worth the price."

    Tara Siani Wish Salon
  • “The branding work she'll create for you will transform your brand into something larger than life!”

    Dr. Antonio Cruz, MD SkinPros Dermatology & Skin Cancer Treatment

My Recent Work + Blog Posts

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Hey, what’s wrong with a handshake photo? When Hey, what’s wrong with a handshake photo?

When you think of doing business with a friend, you wouldn’t just walk up and say “I’ve got the money. Hand me the stuff,” and walk away. That’s essentially what a handshake photo conveys.

Your brand is your baby. Every aspect of its visual footprint should thoughtfully cultivate and broadcast its voice.

No matter how striking the angle or how beautiful the manicure, a handshake photo just doesn’t convey anything specific.

Get in touch today to banish handshakes and shake things up.

Full link to this blog is in my bio 👆🏼What are your thoughts on handshake photos?!

#visualbrandingstrategy #visualbranding #smallbusiness #smallbizowner #customerfocused #womenownedbusiness #rhody #rhodeisland #providenceri #providence #stockphotography #stockphotos #blogger #blogpost
The sad truth: Most brand messages and advertising The sad truth: Most brand messages and advertising just turns into noise.

I heart Donald Miller, because he doesn’t pull any punches with this stuff. He reminds us that competition for getting your marketing message across is fierce.

The average customer gets three thousand commercial messages each day. That’s just… insane. Your audience is bombarded from all sides. Any message that doesn’t immediately strike at the heart of a customer will inevitably fade into the background.

It’s hard to market a brand that’s unfocused and cluttered! I can help. Your business can and should tell a powerful visual story with strong optics and a persuasive storyline.
Will I Be Able to Edit My New Website? Websites w Will I Be Able to Edit My New Website?

Websites with a “set it and forget it” mentality get left in the dust. To propel your business forward, your website needs some TLC to stay current and fresh.

I’m here to help you embrace this opportunity!

When we’re done with our design project, I make it easy for you to make the updates to your website required to stay competitive, boost your position in search results, and provide your customers with seamless browsing and shopping experience.

Need some ideas keeping your site fresh?
See the link in my bio ✨
Your customer is the hero of your story - not you. Your customer is the hero of your story - not you. This is the secret every phenomenally successful business understands.

Show customers how your product or service gives their personal story a happy ending. Depending on what you sell, it could be that you are dangling the catalyst of great change, a new beginning, or an end to a perpetual frustration that your product can sweep away.

The story you tell should focus on leading up to the moment when they make a decision – to buy your product or hire you – that makes THEM the hero.
Your Design Problems = My Joy I’m so thankful f Your Design Problems = My Joy

I’m so thankful for many of the satisfying facets of my job as a solopreneur visual designer. I’m sure the list could get longer quickly – but off the top of my head, here are five reasons I love owning a visual design studio:

1. I get to build deep relationships.

2. I get to help empower people to market their business.

3. I learn about businesses that I would never otherwise be exposed to.

4. I get to work in the way that works best for me

5. I get to play!

Learn more in the link in my bio
Each black life matters to me. I heart all colors. Each black life matters to me. I heart all colors. #blackouttuesday #everyonematters #everyoneisbeautiful #loveoneanother #jesusistheanswer #loveistheanswer
Want to work with me?

If you think we'll be a great fit, I'd like to email you a quick guide to working with me. It'll be a fun, breezy read!