Laura Sorensen: graphic design for logos, websites, print and digital marketing in Cranston, RIWhen I was a little girl, my mom would make wedding cakes. (Bear with me here.) I remember watching her as she carefully measured out the right ingredients and frosted each cake very carefully, making sure to get the portioning on the ingredients just right. Every cake, though, when it was done, was different and decorated in its own special way.

One day recently when I was reminiscing, it suddenly hit me: that’s actually what I do now. I make logo ‘cakes’ – I make website ‘cakes’! It’s important to get the ‘science’ of the ingredients just right, but it’s just as important to make each one special, beautiful, and like no other. So I take my understanding of the basic essentials that need to be present in any design (be it a logo, a brochure, or a website), but then I blend them together and apply them in a way that’s specifically right for you. No templates. Just a completely customized design that accurately reflects your business.

Each ‘cake’ is different in its own special way, a perfect blending of science and art.

The pay-off for you? You get to share who you are with the people that matter, without saying a word. Want to pinpoint everything that’s special, different and (frankly) awesome about your business? Find out more about working with me.

Even more about me: When I’m not designing, I love going on driving adventures to cozy, quaint towns around New England. Or you can often find me curled up with a book and a tasty mocha at one of my favorite Rhode Island cafés.

Want my take on the most effective business tools? See my resource faves.
  • “She gets our style, and our energy for our craft. She listens and communicates effectively. And she understands how important the smallest details are.”

    Ellen Slattery Gracie's Providence
  • “I now have a website that people compliment me on. On the style, feel, usability, and design of site itself, not just the products and the content.”

    Phil Ayoub BowTies Greeting Cards
  • “I have gotten a HUGE positive response from all my clients. I'll never work with another designer - she's 110% worth the price.”

    Tara Siani Wish Salon
  • “The branding work she'll create for you will transform your brand into something larger than life!”

    Dr. Antonio Cruz, MD SkinPros Dermatology & Skin Cancer Treatment

My Recent Work + Blog Posts

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Sometimes a $5 Cleopatra mask at iParty is all you need.

My hubby Wayne and I did Trunk or Treat at my parents' church this past weekend, and all I can say is:

Everyone else did a much better job on their trunk.

Yep, ours was pretty ghetto.

We just draped battery-powered string lights willy-nilly over the opening and in amongst the candy. It took us 7 minutes.

(Other more well-designed trunk displays used cohesive, memorable themes like Jurassic Park, the Pink Ladies from Grease, and Back to the Future. These trunks required hours of planning and decorating.)

Because the trick-or-treating started in the daylight, it wasn't until it got dark that people started noticing our 'ghetto' trunk.

I was surprised, perplexed, and pleased to hear several people say, "Wow - this trunk is my favorite one!" We even had one kid call our trunk the "Light Monster". 

And the kids were kinda transfixed by my $5 Cleopatra mask. Go figure!

What am I taking away from all this? 

A) It's OK to not be that into Halloween (I'm an actor, so donning a costume is a normal thing for me), but 

B) people will respond to even a little oomph if you greet them with a big smile and tell them their Elsa costume is SOOO beautiful. 

And this: 

If you want someone who will 1) anticipate your brand needs, 2) care for your brand as much as you do, and 3) use her genius to make you stand out from competitors, THAT'S a costume I'm dying to wear all year.

I'd love to help you decorate your trunk. Really. Just not your actual one for Trunk or Treat.

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Get straight TRUNK TALK from your Strategic Design Partner at:
http://brandpartner.pro
What’s faster, more cost-effective, and more versatile than a Creative Director? 

A FRACTIONAL Creative Director 💃

Hiring a full-time Creative Director can be expensive. But how awesome would it be if your brand were as polished and brilliant as your marketing strategy? For a fraction of that hiring cost? 

Get a Strategic Design Partner (without increasing headcount) who anticipates your brand needs, cares for your brand as much as you do, and uses her genius to make you stand out from competitors.
"Watcha doin’ now, Laww-rah?" 

(That’s Rhody speak for “WHAT ARE YOU DOING NOW, LAURA?“)

I'm doing what I should be after 20 years of serving as a Multimedia Brand Developer for Rhode Island businesses:

Aiming for the clients I'll make the biggest impact with.

(Ambitious companies that want a one-stop-shop for design strategy so they can harness the power of their marketing)

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So if you're tired of:

1️⃣ Your great marketing ideas being diluted by stale design
2️⃣ Agencies that don’t take the time to understand your brand
3️⃣ Having to tell the agency how to do everything
4️⃣ Onboarding a freelancer each time a new project comes up
5️⃣ Being disappointed by boring design comps
6️⃣ Wearing all those marketing/sales/creative hats
7️⃣ Worrying that your brand looks boring to investors

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Then you need a Strategic Design Partner, who will:

✅ Be there to build amazing results with you.

✅ Support you every month with design strategy so you can stand out and be heard clearly.

✅ Give your marketing team superpowers. Literally.

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Sound like the answer for you (and your team)?

I have just 3 Creative Orchestration slots open for 2023.

Get me as your Fractional Creative Director. I will help you achieve brand harmony so you can harness the power of your marketing.

Book your free consult now.
(see link in bio)
I’m headed to the wilds of Mississippi this week!
I’ll be teaching on brand identity at NASA Stennis Space Center! 🤩

Working together with leaders from Indonesia, Malaysia, Mauritania, and the Philippines, I’ll be giving a workshop on how these folks can powerfully communicate their cutting-edge ideas to the top decision-makers in their country thru 5 key elements in their pitch deck.

I’m beyond excited to see this place, meet this wonderful group of leaders, and play a small part in helping them make a deep impact on the future of their own country!

The Strategic Leaders International Course offers rising leaders from partner nations:
(1) a systemic view of a complex world
(2) an appreciation for the value of diversity, and
(3) a mindset and a set of tools for valuing and fostering cooperation

Wish me luck!! 🤞🏼

#brandidentity #stennisspacecenter #pitchdeck #nasa-design #ideaswithimpact #nasa #spacecenter #mississippi