About Me

Create an indestructible proposal with 5 key elements so you can curate business with your ideal clients. Your proposal is a critical conversion tool that offers you more chances to make a connection and show how well you listened. A thoughtful proposal [...]

Without a design strategist who knows your brand, you’ll inevitably struggle to effectively organize your content. Here are three ways a durable relationship with a strategic designer makes your life easy.

Is your logo the perfect representation of your business, a tantalizing blend of imagery, color, font, and style that builds buzz and trust for your brand? The perfect logo will do that. But guess what? Too often, I see logos terribly abused.

Develop the visual elements to impress your audience and unify experience across brand touchpoints. Get prepared to powerfully market your business.

Great design is so much more than making things look pretty. When done well, it can do your work for you. Take, for example, the humble contact form. You probably have one, and you probably haven’t spent much time thinking outside the box to maximize its [...]

If you’ve been taking your contact form for granted - falling back on a template or simply including a calendar link for your prospects to nab a bit of your valuable time - I’m here to check your assumption and show you how a thoughtful contact form can [...]

Leadership isn’t just about being the voice of your brand, but juggling responsibilities behind the scenes. It means managing tasks, managing people, and above all, managing perception. But do you ever feel like you’re playing “whack-a-mole,” wishing you [...]

Nothing boosts brand confidence like a new website. As a symbol of professionalism and business competency, the allure of a website revamp is all too real. And what’s there to lose, right? Wrong. Believe it or not, there are times when moving [...]

Have you ever driven off proudly after purchasing a brand new car? You're filled with confidence that your sweet ride will be comfortable and trouble-free for a long, long time. A new website is a lot like a brand new car. Just like your new Mazda [...]

When customers connect with you, they stay with you. Relationship building is a central part of converting leads into clients. One key way to strengthen client-brand relationships? A well-designed website. Attracting website traffic is an achievement in [...]