When I was a little girl, my mom would make wedding cakes. (Bear with me here.) I remember watching her as she carefully measured out the right ingredients and frosted each cake very carefully, making sure to get the portioning on the ingredients just right. Every cake, though, when it was done, was different and decorated in its own special way.
One day recently when I was reminiscing, it suddenly hit me: that’s actually what I do now. I make logo ‘cakes’ – I make website ‘cakes’! It’s important to get the ‘science’ of the ingredients just right, but it’s just as important to make each one special, beautiful, and like no other. So I take my understanding of the basic essentials that need to be present in any design (be it a logo, a brochure, or a website), but then I blend them together and apply them in a way that’s specifically right for you. No templates. Just completely customized design that accurately reflects your business.
Each ‘cake’ is different in its own special way, a perfect blending of science and art.
The pay-off for you? You get to share who you are with the people that matter, without saying a word. Long for someone to pinpoint everything that’s special, different and (frankly) awesome about your business? Find out more about working with me.
Even more about me: When I’m not designing, I love going on driving adventures to cozy, quaint towns around New England. Or you can often find me curled up with a book and a tasty mocha at one of my favorite Rhode Island cafés.
Are you doing your marketing wrong? Every once in awhile a book comes along that is so inspiring and spot-on that one imagines being surrounded by flowers opening, birds singing, and fireworks exploding across the sky. This month I want to share some [...]
My clients work in a variety of industries and come from a wide range of backgrounds, both personally and professionally. While they are experts in their respective industries, many don’t know an email server from a domain name. (That’s OK! I’m here to [...]
You might be selling the coolest product in the world, but every business owner knows their days are numbered unless people are buying it. That, my friend, is often the million-dollar question. I’ve got website visitors galore; how do I get them to take [...]
Loving this super tome by @donmilleris. It does a remarkable job of breaking down the critical elements of how your business can make powerful connections with customers that lead to wildly successful conversions.
Oh, and if you work with coach @nikkigroom, she definitely knows which books to gift you. (Link to post in profile)
This award-winning Italian restaurant continues to be a fun client to work with! With photography by the awesome @jwesselphotography, it’s a joy to design table cards like this one for @ilmassimorestaurants brunch at their Dedham location. I love giving their visual marketing that black & white, ‘classic Italian cinema’ look.
The team at the Boys & Girls Club of Pawtucket rocks! It was super fun designing and developing this colorful, community-focused website for them. I enjoyed learning best practices in structuring online donations and about just how much impact they have on our little community of Rhode Island. These projects are the best, where I know I’m directly helping the difference-makers. @bgcpawt
Never thought I'd say something like this, but THIS DENTIST ROCKS. And she's a client of mine! I loved being able to blend Dr. Elisa Liberto's love of - heheh - teeth and the classic fleur de lis symbol into this new logo, business cards, and scrubs embroidery for her restorative dentistry practice. On the lookout for a dentist with a heart of gold who's amazingly thorough? Found her. Shout out to Arianna there, who's THE BEST dental tech I've ever had. My teeth are sooo happy. 😁
Dr. Liberto is an award-winning restorative dentist in Warwick - she'll be featured on the Rhode Show very soon as well, be on the lookout!
Their wedding cakes and sweet treats are beyond compare, people. I designed this little set of square postcards (printed with our local printer @moo, btw) for the @elliesprov folks to give out at hotels and local events. Book your out-of-this-world cake tastings!! 🎂
My small town heart belongs to Warren, RI. I love re-designing this handy map brochure for them every year (and every year, all the pins get harder and harder to fit, because people are flocking to this lovely town). My personal faves: @bywaterwarren (Bywater Restaurant) and @dishri (DISH Boutique). NOT TO BE MISSED! These brochures should be out within a couple weeks.
Did you know I post a monthly blog on my website? In every post, I share super helpful strategy and design tips for business owners. A fresh post is up on my site today - have a look-see! If you’d like to join my email list so you can handily receive these posts in your inbox when they come out, drop your email to me below. Happy reading 🙂
PVD is such a beloved city, and people want to live here! This new logo is for a beautiful set of living spaces being architected in an up-and-coming area of the city. Does it make you think of intersecting city streets with overtones of community growth? Good, because it's supposed to. 🙂 ➡️ Check out my last post for a sneak peak of what this space looks like in real life 🏗