Laura Sorensen: graphic design for logos, websites, print and digital marketing in Cranston, RIWhen I was a little girl, my mom would make wedding cakes. (Bear with me here.) I remember watching her as she carefully measured out the right ingredients and frosted each cake very carefully, making sure to get the portioning on the ingredients just right. Every cake, though, when it was done, was different and decorated in its own special way.

One day recently when I was reminiscing, it suddenly hit me: that’s actually what I do now. I make logo ‘cakes’ – I make website ‘cakes’! It’s important to get the ‘science’ of the ingredients just right, but it’s just as important to make each one special, beautiful, and like no other. So I take my understanding of the basic essentials that need to be present in any design (be it a logo, a brochure, or a website), but then I blend them together and apply them in a way that’s specifically right for you. No templates. Just completely customized design that accurately reflects your business.

Each ‘cake’ is different in its own special way, a perfect blending of science and art.

The pay-off for you? You get to share who you are with the people that matter, without saying a word. Long for someone to pinpoint everything that’s special, different and (frankly) awesome about your business? Find out more about working with me.

Even more about me: When I’m not designing, I love going on driving adventures to cozy, quaint towns around New England. Or you can often find me curled up with a book and a tasty mocha at one of my favorite Rhode Island cafés.

Want my take on the most effective business tools? See my favorite resources.
  • "She gets our style, and our energy for our craft. She listens and communicates effectively. And she understands how important the smallest details are.”

    Ellen Slattery Gracie's Providence
  • “I now have a website that people compliment me on. On the style, feel, usability, and design of site itself, not just the products and the content.”

    Phil Ayoub BowTies Greeting Cards
  • "I have gotten a HUGE positive response from all my clients. I'll never work with another designer - she's 110% worth the price."

    Tara Siani Wish Salon
  • “The branding work she'll create for you will transform your brand into something larger than life!”

    Dr. Antonio Cruz, MD SkinPros Dermatology & Skin Cancer Treatment

My Recent Work + Blog Posts

my instagram feed

Instagram post 2191142397169916272_10357663547 Loving this super tome by @donmilleris. It does a remarkable job of breaking down the critical elements of how your business can make powerful connections with customers that lead to wildly successful conversions. 
Oh, and if you work with coach @nikkigroom, she definitely knows which books to gift you. (Link to post in profile)
Instagram post 2116125656178508511_10357663547 Loving this quote from yesterday’s page in my @fiveminutejournal (a lovely gift from my super biz coach @nikkigroom).
#wordstoliveby #loveoneanother #loveyourneighborasyourself
Instagram post 2100471404374532914_10357663547 Did you know I post a monthly blog on my website? In every post, I share super helpful strategy and design tips for business owners. A fresh post is up on my site today - have a look-see! If you’d like to join my email list so you can handily receive these posts in your inbox when they come out, drop your email to me below. Happy reading 🙂
Instagram post 2094552817503916919_10357663547 PVD is such a beloved city, and people want to live here! This new logo is for a beautiful set of living spaces being architected in an up-and-coming area of the city. Does it make you think of intersecting city streets with overtones of community growth? Good, because it's supposed to. 🙂 ➡️ Check out my last post for a sneak peak of what this space looks like in real life 🏗
Want to work with me?

If you think we'll be a great fit, I'd like to email you a quick guide to working with me. It'll be a fun, breezy read!