Strategy & Improvement Tips

Discover the secrets to a successful pitch with my 4-step guide. Engage emotionally, highlight urgency, use impactful visuals, and build trust. Captivate your audience to secure funding and [...]

In the ever-evolving world of visual branding, the decision to use sub-brands can be both enticing and challenging. Explore when sub-branding enhances a brand's strength and when it risks [...]

Trust-dependent ventures must think like designers. From visual layouts to client experiences, from lobby layouts to website UX, it’s imperative to your trust-based growth that you bring a design [...]

This article will help you: Navigate the intricate world of branding and turn content into powerful conversions through the lens of a seasoned creative director. Running a business is a daily [...]

Bringing your new product to market doesn’t have to be stressful. Learn about my practical branding tips to help make your product launch successful.

How do you know if your current brand identity is working? Let’s compare the pros and cons of a brand refresh and a complete rebrand to help you make the best decision for your business.

Understand the importance of branding, how to support brand development, and the people you need to maintain and grow your brand into something that will inspire loyalty, keep team employees [...]

Over the last few years, I’ve made my way to incredible places, opening my eyes to new experiences, exciting stories, and well-rounded cultures. Many of these visits have impacted the way I think [...]

Discover how hiring a pro copywriter will pay for itself by making it easy for your prospects to do what you want them to do. Pro copywriting helps make you a more effective entrepreneur and [...]

Discover how to create an organic connection with your business card when you're networking in person. As we step into more human contact, it’s time to step up your biz card game.