Strategy & Improvement

In today’s episode of “what IS that website acronym?” we’ll be introducing you to your new best friend: the CTA. Short for “call to action,” a CTA is the clear, concise, direct invitation to your [...]

Cheesy stock photography: You can spot it a mile away. That generic smile, the forced pose. A sense of disconnect, or a feeling that you just can’t relate. It might be technically pretty, but [...]

Being a small business owner undoubtedly means you have way more to keep up with than time allows. As a small business owner myself, I definitely get it! So. Many. Hats. But as a professional [...]

When people ask me what I do, I may answer that I’m a multimedia brand developer. But of course - like many of my clients - I’m also a small business owner. In this month’s post, we’re taking a [...]

No matter how much inner beauty your business has going for it, you’re going to need some outer beauty - in the form of good website practices - to make sure all your potential customers stick [...]

Of course, anyone spending good money on a website wants it done well! But with good web design being more of an art than a science, it’s important to know what foundational elements to look for [...]

When your designer hands over the keys to your brand new website, it’s shiny, pretty, technologically cutting-edge, and you want to cruise around and share it with the whole world. Don’t forget [...]

Creating a website for your small business? As a novice, it’s easy to get overwhelmed picking a content management system (CMS) in which to create and edit your site. While many people are [...]

Congrats on your new website! I trust you're showing it off like a new car. After all, your new 'dashboard' does sparkle! And like a car, your new Wordpress website will continue performing its [...]

As a veteran graphic designer, I have a sharp eye for great design, as well as for bad, all-too-common design mistakes on business signage or billboard ads. There are a lot of them, my friends. [...]