How do you know if your current brand identity is working? Let’s compare the pros and cons of a brand refresh and a complete rebrand to help you make the best decision for your business.
Understand the importance of branding, how to support brand development, and the people you need to maintain and grow your brand into something that will inspire loyalty, keep team employees [...]
Over the last few years, I’ve made my way to incredible places, opening my eyes to new experiences, exciting stories, and well-rounded cultures. Many of these visits have impacted the way I think [...]
Think of the last time you put your headphones on to listen to your favorite band and how the vocals and instruments harmonized magically and memorably. Now imagine if the drummer wasn’t on the [...]
In today’s visually crowded market, it’s vitally important to consider how your business shows up.
Whether it’s used on your social media channels, website, or printed collateral, a cohesive [...]
I’ve been nurturing an addition to my title and it’s something I’ve been passionate about for a long time: entrepreneur mentorship.
It started last spring through Rhode Island’s RIHub Venture [...]
Discover how hiring a pro copywriter will pay for itself by making it easy for your prospects to do what you want them to do. Pro copywriting helps make you a more effective entrepreneur and [...]
Discover how to create an organic connection with your business card when you're networking in person. As we step into more human contact, it’s time to step up your biz card game.
Learn how to turn your generic slides into a subtle-yet-effective piece of marketing. I share five design secrets that will win you more business and boost your bottom line.