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Brand Design Articles & Resources

Is Your Business a High Trust Powerhouse or Just Pretending?
By Laura Sorensen
In Blog
Posted April 25, 2025

Is Your Business a High Trust Powerhouse or Just Pretending?

Find out If you’re as trustworthy as you think. In the world of professional services, your brand isn’t just a logo—it’s the first impression that can either open doors or make your clients think, “Eh, I’ll pass.” But what if your brand is secretly sabotaging your sales and you [...]

READ MORE
A Seamless New Employee Onboarding Experience
By Laura Sorensen
In Blog
Posted August 29, 2024

A Seamless New Employee Onboarding Experience

Whether you’re an acquisition firm or a quickly growing company, having a smooth employee onboarding process is essential. Explore my onboarding tips!

READ MORE
Pitch deck magic: 4 Steps to raise capital & find partners for your startup
By Laura Sorensen
In Blog, Strategy & Improvement Tips
Posted July 11, 2024

Pitch deck magic: 4 Steps to raise capital & find partners for your startup

Discover the secrets to a successful pitch with my 4-step guide. Engage emotionally, highlight urgency, use impactful visuals, and build trust. Captivate your audience to secure funding and partnerships effortlessly.

READ MORE
When is Sub-branding a Terrible Idea – or a Fantastic One?
By Laura Sorensen
In Blog, Brand & Logo Design Tips, client, Strategy & Improvement Tips
Posted March 29, 2024

When is Sub-branding a Terrible Idea – or a Fantastic One?

In the ever-evolving world of visual branding, the decision to use sub-brands can be both enticing and challenging. Explore when sub-branding enhances a brand's strength and when it risks diluting its identity.

READ MORE
Designing for Trust: They decide with their eyes first
By Laura Sorensen
In Blog, Brand & Logo Design Tips, Strategy & Improvement Tips
Posted February 12, 2024

Designing for Trust: They decide with their eyes first

Trust-dependent ventures must think like designers. From visual layouts to client experiences, from lobby layouts to website UX, it’s imperative to your trust-based growth that you bring a design mind to the party.

READ MORE
3 Ways a Creative Director Can Up Your Agency’s Branding Game
By Laura Sorensen
In Blog, Brand & Logo Design Tips, client, Strategy & Improvement Tips
Posted January 16, 2024

3 Ways a Creative Director Can Up Your Agency’s Branding Game

This article will help you: Navigate the intricate world of branding and turn content into powerful conversions through the lens of a seasoned creative director. Running a business is a daily hustle, right? Managing the ins and outs often leaves no time to dive into your [...]

READ MORE
3 tips on how to launch your product like a boss
By Laura Sorensen
In Blog, client, Strategy & Improvement Tips
Posted March 30, 2023

3 tips on how to launch your product like a boss

Bringing your new product to market doesn’t have to be stressful. Learn about my practical branding tips to help make your product launch successful.

READ MORE
How to decide if it’s time for a rebrand or a refresh
By Laura Sorensen
In Blog, Brand & Logo Design Tips, Strategy & Improvement Tips
Posted February 28, 2023

How to decide if it’s time for a rebrand or a refresh

How do you know if your current brand identity is working? Let’s compare the pros and cons of a brand refresh and a complete rebrand to help you make the best decision for your business.

READ MORE
Three ways your team can support branding harmony
By Laura Sorensen
In Blog, Brand & Logo Design Tips, client, Strategy & Improvement Tips
Posted January 27, 2023

Three ways your team can support branding harmony

Understand the importance of branding, how to support brand development, and the people you need to maintain and grow your brand into something that will inspire loyalty, keep team employees long-term, and lead the market

READ MORE
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Is Your Business a High Trust Powerhouse or Just Pretending?
By Laura Sorensen
In Blog
Posted April 25, 2025

Is Your Business a High Trust Powerhouse or Just Pretending?

Find out If you’re as trustworthy as you think. In the world of professional services, your brand isn’t just a logo—it’s the first impression that can either open doors or make your clients think, “Eh, I’ll pass.” But what if your brand is secretly sabotaging your sales and you [...]

READ MORE
A Seamless New Employee Onboarding Experience
By Laura Sorensen
In Blog
Posted August 29, 2024

A Seamless New Employee Onboarding Experience

Whether you’re an acquisition firm or a quickly growing company, having a smooth employee onboarding process is essential. Explore my onboarding tips!

READ MORE
Pitch deck magic: 4 Steps to raise capital & find partners for your startup
By Laura Sorensen
In Blog, Strategy & Improvement Tips
Posted July 11, 2024

Pitch deck magic: 4 Steps to raise capital & find partners for your startup

Discover the secrets to a successful pitch with my 4-step guide. Engage emotionally, highlight urgency, use impactful visuals, and build trust. Captivate your audience to secure funding and partnerships effortlessly.

READ MORE
When is Sub-branding a Terrible Idea – or a Fantastic One?
By Laura Sorensen
In Blog, Brand & Logo Design Tips, client, Strategy & Improvement Tips
Posted March 29, 2024

When is Sub-branding a Terrible Idea – or a Fantastic One?

In the ever-evolving world of visual branding, the decision to use sub-brands can be both enticing and challenging. Explore when sub-branding enhances a brand's strength and when it risks diluting its identity.

READ MORE
Designing for Trust: They decide with their eyes first
By Laura Sorensen
In Blog, Brand & Logo Design Tips, Strategy & Improvement Tips
Posted February 12, 2024

Designing for Trust: They decide with their eyes first

Trust-dependent ventures must think like designers. From visual layouts to client experiences, from lobby layouts to website UX, it’s imperative to your trust-based growth that you bring a design mind to the party.

READ MORE
3 Ways a Creative Director Can Up Your Agency’s Branding Game
By Laura Sorensen
In Blog, Brand & Logo Design Tips, client, Strategy & Improvement Tips
Posted January 16, 2024

3 Ways a Creative Director Can Up Your Agency’s Branding Game

This article will help you: Navigate the intricate world of branding and turn content into powerful conversions through the lens of a seasoned creative director. Running a business is a daily hustle, right? Managing the ins and outs often leaves no time to dive into your [...]

READ MORE
3 tips on how to launch your product like a boss
By Laura Sorensen
In Blog, client, Strategy & Improvement Tips
Posted March 30, 2023

3 tips on how to launch your product like a boss

Bringing your new product to market doesn’t have to be stressful. Learn about my practical branding tips to help make your product launch successful.

READ MORE
How to decide if it’s time for a rebrand or a refresh
By Laura Sorensen
In Blog, Brand & Logo Design Tips, Strategy & Improvement Tips
Posted February 28, 2023

How to decide if it’s time for a rebrand or a refresh

How do you know if your current brand identity is working? Let’s compare the pros and cons of a brand refresh and a complete rebrand to help you make the best decision for your business.

READ MORE
Three ways your team can support branding harmony
By Laura Sorensen
In Blog, Brand & Logo Design Tips, client, Strategy & Improvement Tips
Posted January 27, 2023

Three ways your team can support branding harmony

Understand the importance of branding, how to support brand development, and the people you need to maintain and grow your brand into something that will inspire loyalty, keep team employees long-term, and lead the market

READ MORE
3 Invaluable Branding Lessons Inspired by My Travels
By Laura Sorensen
In Blog, Brand & Logo Design Tips, Strategy & Improvement Tips
Posted December 30, 2022

3 Invaluable Branding Lessons Inspired by My Travels

Over the last few years, I’ve made my way to incredible places, opening my eyes to new experiences, exciting stories, and well-rounded cultures. Many of these visits have impacted the way I think about the brands I work with. In this spirit, I’ve put together three invaluable branding [...]

READ MORE

What I'm reading now

  • Savor: Living Abundantly Where You Are, As You Are
    February 17, 2015Savor: Living Abundantly Where You Are, As You Are
    In this daily devotional, Shauna Niequist becomes a friend across the pages, sharing her heart with yours, keeping you company, and inviting you into the abundant life God offers. And there are recipes, too, because spiritual living happens not just when we read and pray, but also when we [...]
    Read more
  • Letters of Note: An Eclectic Collection of Correspondence
    December 25, 2014Letters of Note: An Eclectic Collection of Correspondence
    This spectacular collection of more than 125 letters offers a never-before-seen glimpse of the events and people of history—the brightest and best, the most notorious, and the endearingly everyday. Entries include a transcript of the letter; a short contextual introduction; and, in 100 cases, a [...]
    Read more
  • The Discovery of Jeanne Baret
    November 10, 2014The Discovery of Jeanne Baret
    The year was 1765. Eminent botanist Philibert Commerson had just been appointed to a grand new expedition: the first French circumnavigation of the world. As the ships’ official naturalist, Commerson would seek out resources—medicines, spices, timber, food—that could give the French an edge in [...]
    Read more

What I’m reading:

Letters of Note: An Eclectic Collection of Correspondence
By Laura Sorensen
In Books
Posted December 25, 2014

Letters of Note: An Eclectic Collection of Correspondence

This spectacular collection of more than 125 letters offers a never-before-seen glimpse of the events and people of history—the brightest and best, the most notorious, and the endearingly [...]

READ MORE
Book of Unforgettable Journeys: Great Writers on Great Places
By Laura Sorensen
In Books
Posted April 17, 2014

Book of Unforgettable Journeys: Great Writers on Great Places

From the #1 travel magazine in the country, a collection of travel tales from some of today’s finest writers Travel writing maintains its seemingly endless popularity, and this volume [...]

READ MORE
Savor: Living Abundantly Where You Are, As You Are
By Laura Sorensen
In Books
Posted February 17, 2015

Savor: Living Abundantly Where You Are, As You Are

In this daily devotional, Shauna Niequist becomes a friend across the pages, sharing her heart with yours, keeping you company, and inviting you into the abundant life God offers. And there are [...]

READ MORE
The Discovery of Jeanne Baret
By Laura Sorensen
In Books
Posted November 10, 2014

The Discovery of Jeanne Baret

The year was 1765. Eminent botanist Philibert Commerson had just been appointed to a grand new expedition: the first French circumnavigation of the world. As the ships’ official naturalist, [...]

READ MORE
More from the blog
 Designing for Trust: They decide with their eyes first

Designing for Trust: They decide with their eyes first

February 12, 2024

Trust-dependent ventures must think like designers. From visual layouts to client experiences, from lobby layouts to website UX, it’s imperative to your trust-based growth that you bring a design mind to the party.

Read More 0
     3 Ways a Creative Director Can Up Your Agency’s Branding Game

    3 Ways a Creative Director Can Up Your Agency’s Branding Game

    January 16, 2024

    This article will help you: Navigate the intricate world of branding and turn content into powerful conversions through the lens of a seasoned creative director. Running a business is a daily hustle, right? Managing the ins and outs often leaves no time to dive into your company’s visual [...]

    Read More 0
       3 tips on how to launch your product like a boss

      3 tips on how to launch your product like a boss

      March 30, 2023

      Bringing your new product to market doesn’t have to be stressful. Learn about my practical branding tips to help make your product launch successful.

      Read More 0
         How to decide if it’s time for a rebrand or a refresh

        How to decide if it’s time for a rebrand or a refresh

        February 28, 2023

        How do you know if your current brand identity is working? Let’s compare the pros and cons of a brand refresh and a complete rebrand to help you make the best decision for your business.

        Read More 0
           Three ways your team can support branding harmony

          Three ways your team can support branding harmony

          January 27, 2023

          Understand the importance of branding, how to support brand development, and the people you need to maintain and grow your brand into something that will inspire loyalty, keep team employees long-term, and lead the market

          Read More 0
             3 Invaluable Branding Lessons Inspired by My Travels

            3 Invaluable Branding Lessons Inspired by My Travels

            December 30, 2022

            Over the last few years, I’ve made my way to incredible places, opening my eyes to new experiences, exciting stories, and well-rounded cultures. Many of these visits have impacted the way I think about the brands I work with. In this spirit, I’ve put together three invaluable branding lessons [...]

            Read More 0
               5 Ways You Could Be Damaging Your Brand Recognition

              5 Ways You Could Be Damaging Your Brand Recognition

              November 25, 2022

              Think of the last time you put your headphones on to listen to your favorite band and how the vocals and instruments harmonized magically and memorably. Now imagine if the drummer wasn’t on the beat or the guitars were out of tune. It wouldn’t sound like the band you love, right? I love [...]

              Read More 0
                 3 Reasons Why Brand Photography is Worth the Money

                3 Reasons Why Brand Photography is Worth the Money

                October 28, 2022

                In today’s visually crowded market, it’s vitally important to consider how your business shows up. Whether it’s used on your social media channels, website, or printed collateral, a cohesive suite of brand photography pays for itself many times over by supporting your brand [...]

                Read More 0
                   3 Valuable Lessons from Being an Entrepreneur Mentor

                  3 Valuable Lessons from Being an Entrepreneur Mentor

                  September 23, 2022

                  I’ve been nurturing an addition to my title and it’s something I’ve been passionate about for a long time: entrepreneur mentorship. It started last spring through Rhode Island’s RIHub Venture Mentoring Service. Through this special community, I get the chance to work with a select number [...]

                  Read More 0
                     Four Ways a Foxy Copywriter Unlocks your Business’s Potential

                    Four Ways a Foxy Copywriter Unlocks your Business’s Potential

                    July 22, 2022

                    Discover how hiring a pro copywriter will pay for itself by making it easy for your prospects to do what you want them to do. Pro copywriting helps make you a more effective entrepreneur and gives your marketing the clarity it needs.

                    Read More 0
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