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While your website has a number of important jobs, your navbar design makes an outsized contribution to the site’s overall success. In order to do its job (of converting your website visitors [...]

Competition for your customers’ attention is stiff – and getting stiffer.  Your website has to be on point – attractive, functional, user-friendly – to showcase your brand and make conversions [...]

Your pre-launch checklist may not be as life-or-death as NASA’s, but a successful business launch requires these 8 critical branding and marketing elements.

Like pop-up ads and cat memes, there are a lot of handshake photos on the internet. I’m here to tell you that you can do a lot better. But what’s wrong with a handshake photo? There’s nothing [...]

When you’re hiring a visual designer to build or redesign your website, keep these tips in mind to greatly increase your chances of picking a designer who’s just the right fit, who will create a [...]

Websites with a “set it and forget it” mentality get left in the dust. To propel your business forward, your website needs some TLC to stay current and fresh. I’m here to help you embrace [...]

I’m thankful not only for having a job but for many of the satisfying facets of my job as a solopreneur visual designer. I’m sure the list could get longer quickly – but off the top of my head, [...]

Finding the right designer can feel like speed dating. While I do take the time to ensure you and your business get the attention you both deserve, I also ask a few key questions upfront so I can [...]

Before you get scared off by the term “search engine optimization” (SEO), let me reassure you that this blog post covers user-friendly SEO tactics that even non-techies can learn to love. My [...]

You’ve invested in new design and have come away with a logo you absolutely love. Congratulations! Now you need to be prepared to use it. Powerful, solid logos don’t just come one way. A good [...]