Brand & Logo Design Tips

Your pre-launch checklist may not be as life-or-death as NASA’s, but a successful business launch requires these 8 critical branding and marketing elements.

You’ve invested in new design and have come away with a logo you absolutely love. Congratulations! Now you need to be prepared to use it. Powerful, solid logos don’t just come one way. A good [...]

Are you doing your marketing wrong? Every once in awhile a book comes along that is so inspiring and spot-on that one imagines being surrounded by flowers opening, birds singing, and fireworks [...]

You might be selling the coolest product in the world, but every business owner knows their days are numbered unless people are buying it. That, my friend, is often the million-dollar question. [...]

Good text content and good photography are important foundations of a great website - but they’re not enough on their own. You need great design to polish and shine those individual elements and [...]

I know how many things there are to keep track of when you’re starting or running a business. It’s easy for the items that aren’t in your wheelhouse, or elements you haven’t worked with [...]

ads will always come and go. If you’re tempted to think otherwise, a quick flip through your high school yearbook will likely set you straight. As a designer, it’s a constant balancing act. I [...]

A striking, professionally designed logo should stand the test of time. And certainly, you wouldn't want to frequently or prematurely change up a logo that's working, because it could confuse [...]

Good design, if backed up by a deep knowledge of effective design practices and solid experience in creating visuals that engage users, can actually promote the growth of your brand and your [...]

Design is everywhere – and chances are if you’re not noticing it, it’s because it’s done really well. Good design – in all forms and fields – slips seamlessly into creating a great experience for [...]