How Good Design Promotes Business Growth: Three Examples
just over 8 minutes to read
Good design, if it’s backed up by a deep knowledge of effective design practices and by a solid experience in creating visuals that engage users, can actually promote the growth of your brand and your business.
Creating a professional persona, showcasing your brand’s personality, and helping your brand connect with users to subtly move them toward conversion are all ways that good design can start a chain reaction that impacts your business’s bottom line.
Without further ado, and in their own words, here are three examples of ways that my visual design partnerships with unique brands promoted the growth of their business.
Business: Italian eatery on Federal Hill in Providence, RI
How I helped tell their story:
I translated their vision for a classy, sophisticated Italian experience that wouldn’t break the bank, with a friendly, open energy, accessible to everyone.
The elegant logo combines a classic feel with a modern sensibility. Site design made it easy for visitors to get a true sense of the food and the vibe, and to access menus, reservations, and gift cards, as well as clear information about catering and private events.
I also worked with their interior design to match the colors and styling, so that the core brand style runs through all elements of the business, from learning about the restaurant to enjoying a meal. It all fits together perfectly.