When I was a little girl, my mom would make wedding cakes. (Bear with me here.) I remember watching her as she carefully measured out the right ingredients and frosted each cake very carefully, making sure to get the portioning on the ingredients just right. Every cake, though, when it was done, was different and decorated in its own special way.
One day recently when I was reminiscing, it suddenly hit me: that’s actually what I do now. I make logo ‘cakes’ – I make website ‘cakes’! It’s important to get the ‘science’ of the ingredients just right, but it’s just as important to make each one special, beautiful, and like no other. So I take my understanding of the basic essentials that need to be present in any design (be it a logo, a brochure, or a website), but then I blend them together and apply them in a way that’s specifically right for you. No templates. Just a completely customized design that accurately reflects your business.
Each ‘cake’ is different in its own special way, a perfect blending of science and art.
The pay-off for you? You get to share who you are with the people that matter, without saying a word. Want to pinpoint everything that’s special, different and (frankly) awesome about your business? Find out more about working with me.
Even more about me: When I’m not designing, I love going on driving adventures to cozy, quaint towns around New England. Or you can often find me curled up with a book and a tasty mocha at one of my favorite Rhode Island cafés.
Most pitch decks I see look like a Canva crime scene.
Too many fonts. A circus of colors. Zero story.
But good design isn’t about making things “cool.”
It’s about making them make sense.
It’s about storytelling — Problem → Urgency → Vision → Proof → Invitation.
(And yes, there’s a way to do it without a single “market trends” slide.)
This is one of the biggest ways I help wealth management firms and founders stand out.
Story first. Always.
Is Your Brand More Zombie Than Superstar?
Trust isn’t built on buzzwords or glossy marketing. It’s built on real, authentic branding that connects—and your brand might not be doing that. In my latest blog, I explore the 4 big mistakes brands make that quietly chip away at trust and how to fix them before it’s too late.
Ready to find out if your brand’s a high-trust powerhouse or just playing dress-up? Take my High Trust Business Assessment and get to the heart of what’s really going on.
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Some stuff in business is straightforward. But other things sit on my to-do list FOREVER. For me, WBE certification was one of those things.
So I`m thrilled to share that I’m officially certified as a Women Business Enterprise (WBE)! 🎉 It took me forever and a day to finally get around to applying, but now that it’s official, I’m proud to stand alongside the hardworking women who are building, leading, and pushing their industries forward every day.
Shoutout to Meg Dela Dingco from the Rhode Island DEB Office for making it smooth and painless, and to Rae Mancini and Jill Berman for nudging me to just do it already, girlfriend.
This whole experience reinforced something I’ve been reflecting on a lot lately: the power of accountability, encouragement, and the right people in your corner. So many of us know what we need to do to grow—but we get stuck. We overthink, we procrastinate, we tell ourselves, I’ll get to it later. But the right conversations, the right push at the right time? That’s what moves the needle.
That’s what I try to build in my own work and the spaces I cultivate—where clarity, momentum, and shared wisdom replace inertia. The WBE process reminded me firsthand how valuable that is.
So, if you’ve got something big on your list that you know will open doors but keeps getting shuffled down… consider this a nudge from lazy ol` me.
What’s something you finally checked off your list that made a bigger impact than you expected?
#WomenInBusiness #WBE #AccountabilityMatters #FinallyDidIt
I know firsthand that creativity thrives in good company. My creative friends are like the ultimate cheerleaders—providing solidarity when the going gets tough, validating my wild ideas, and pushing me to serve up even more brilliance.
Who knew inspiration could come with a side of laughter and a sprinkle of irreverence? Here’s to the power of collaboration and community! 🎨✨
(This is my friend Nigel and me meeting for the first time at a pub in London last September. Face-to-face is SO the best.)
#CreativeFriends #Creativity #Collaboration #Inspiration
At the end of the Praxis Activate conference, they handed us a simple diagram and asked us to map out what our businesses could look like if we embraced redemptive leadership.(1)
I sketched. I thought. I got uncomfortable.
Because here’s the thing: my idea of how to integrate redemptive leadership into my work is half-baked at best. There’s no solid plan, no shiny framework. Just a gut feeling that I want to build this into how I work—helping wealth managers visually articulate not just the numbers, but the deeper impact of what they do.
Their work already goes beyond ROI; I want to make sure their prospects see it, feel it, and trust it.
So that every decision, every relationship, every investment becomes a blessing.
How is my business blessing people? How are my clients’ businesses blessing people? Are they?
I don’t have all the answers. I do know that my "personal readiness" for this is about a 3 or 4 out of 10. (Not great.) But my level of adventure? A solid 8. And that seems like enough to start.
So, here’s me, out loud, saying I want to figure this out. If you’re a leader in wealth management who’s already wrestling with these ideas—or if you`re a stay-at-home mom, or anything in between:
How do you think what you do blesses people?
#RedemptiveLeadership #RedemptiveEntrepreneurship #PraxisLabs #FractionalCreativeDirector
Footnote:
1. Redemptive leadership is about using business as a force for good—going beyond ethical and sustainable practices to actively restore, renew, and bless the people and communities a business touches. Instead of simply avoiding harm, it asks: How can we build something that brings life?
Gathering 10 sharp minds from different industries at the Mastermind Supper Club brought up some of the best conversations I’ve had in a long time! 🧠✨
One moment of brilliance: Ed Shea looked up the definition of "trust" and shared how it shares the same Latin root with "truth"—fides—which also means faith and confidence. It was a perfect reflection of our night!
We explored how transparency, empathy, and integrity all play a role in building trust. Bill Cameron shared some awesome recommendations for great eats in Rhode Island and talked about why Chile is a must-visit country (love the balance between work and life!). Gary Rinder brought his expertise on startup advising and leadership, showing how trust fuels successful ventures. Ted Williams talked about how transparency with clients strengthens relationships, while April Williams shared some brilliant insights on leadership and sales.
Huge thanks to Bob Harvey for capturing the best questions from the evening.
Trust is central to my work, too, as I help brands use design to communicate authenticity and reliability. Can’t wait for the next one!
#TrustBuilding #SalonCulture #MastermindSupper #TruthAndTrust #VisualLanguage #LeadershipAndDesign #FractionalCreativeDirector
💼 Reflecting back on my time as CultureCraft’s Fractional Creative Director, I’m reminded how much impact a clear brand vision can have on growth. Working alongside CEO Nick Richtsmeier was an amazing experience; his unique mix of analytical insight and creative drive made for a productive collaboration.
Here’s a glimpse of what we accomplished together:
🌟 𝗘𝗹𝗲𝘃𝗮𝘁𝗲𝗱 𝗕𝗿𝗮𝗻𝗱 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆: Nick’s vision needed a streamlined and elevated design direction. Together, we crafted a unified brand style that was consistent, polished, and professional.
🎯 𝗦𝘁𝗿𝗲𝗮𝗺𝗹𝗶𝗻𝗲𝗱 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗳𝗼𝗿 𝗦𝘁𝗿𝗼𝗻𝗴𝗲𝗿 𝗦𝗮𝗹𝗲𝘀: We reimagined his messaging for sales decks and one-sheets, making the content accessible and the visuals on-brand. Now, sales meetings hit the ground running.
📊 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗗𝗮𝘁𝗮 𝗣𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻: CultureCraft`s charts and diagrams didn’t just get a facelift—they became more intuitive, adding clarity and impact to their presentations.
🌐 𝗨𝗻𝗶𝗳𝗶𝗲𝗱 𝘁𝗵𝗲 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: Brought cohesive brand design to CultureCraft`s website, ensuring everything looked and felt like one unified voice.
Reflecting on projects like this reminds me why I love what I do—cheers to CultureCraft’s journey and future growth!
#branding #creativedirection #growth
Trust in business isn’t just a buzzword—it’s everything. 🌟
At my recent Mastermind Supper Club, 10 incredible leaders gathered to share their experiences on how trust shapes their industries. Katie Burkhart reminded us of the importance of doing what you say and owning it when things go wrong, while Ed Shea shared how empathy is key to earning trust.
As a fractional creative director, my work is all about building that trust through the visual language of a brand. Grateful to have these brilliant minds helping me dive deeper into this essential topic.
Shoutout to Bob Harvey for capturing some amazing notes from the night! 🙌
P.S. This photo was taken a few years back with my good friend and client, Katie Dickson, at her restaurant Bywater (one of my fave restaurants in the state). Props to the awesome Brittanny Taylor Photography.
#BusinessLeaders #FractionalCreativeDirector #Mastermind #TrustMatters #VisualDesign
🌲 Partnering with Sequoia Financial Group as their fractional creative director has been an exciting journey in driving brand alignment and efficiency!
Over the past year, I’ve had the pleasure of working closely with Sequoia’s marketing team, streamlining their visual assets for fast turnarounds and ensuring the brand stays strong and consistent across all touchpoints.
For Sequoia’s advisors, I’ve also optimized sales decks and marketing collateral, giving their team back valuable time to focus on what they do best: connecting with clients and growing relationships. Since this collaboration began, Sequoia has achieved some incredible milestones—adding $6 billion to assets under management, growing their team by 80, and expanding to five new offices nationwide. 🌎
Thrilled to contribute to a team scaling with purpose and precision!
#FractionalCreativeDirector #BrandStewardship #MarketingEfficiency #GrowthJourney #FinancialServices
P.S. I couldn`t have done it without the super smart folks CultureCraft and Sharp Creative.
