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Custom Branding, Web Design & Development, Print Marketing & Advertising Custom Branding, Web Design & Development, Print Marketing & Advertising
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Beyond Business Cards: How Hiring a Designer for Your Marketing Will Make Your Brand Sing

 Beyond Business Cards: How Hiring a Designer for Your Marketing Will Make Your Brand Sing
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By Laura Sorensen
In Blog, Print Marketing Tips, Strategy & Improvement Tips
Posted March 19, 2021

Beyond Business Cards: How Hiring a Designer for Your Marketing Will Make Your Brand Sing

To inspire trust, each piece of your marketing strategy should be done exceptionally well. Good marketing collateral unmistakably connects your audience to the brand they know and trust.

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 Above the Fold: Are You Mucking Up the Best Part of Your Website?
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By Laura Sorensen
In Blog, client, Strategy & Improvement Tips, Web Design & Development Tips
Posted February 19, 2021

Above the Fold: Are You Mucking Up the Best Part of Your Website?

You have about three seconds to engage someone’s attention before they decide to leave. So it’s important to make your above the fold content easy for your readers to understand what you sell and [...]

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 Six Tips for Strong Navbar Design That Converts Users
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By Laura Sorensen
In Blog, Web Design & Development Tips
Posted January 15, 2021

Six Tips for Strong Navbar Design That Converts Users

While your website has a number of important jobs, your navbar design makes an outsized contribution to the site’s overall success. In order to do its job (of converting your website visitors [...]

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 Top Nine Web Design Mistakes – Which Ones Are You Making?
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By Laura Sorensen
In Blog, Strategy & Improvement Tips, Web Design & Development Tips
Posted December 18, 2020

Top Nine Web Design Mistakes – Which Ones Are You Making?

Competition for your customers’ attention is stiff – and getting stiffer.  Your website has to be on point – attractive, functional, user-friendly – to showcase your brand and make conversions [...]

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 Blast Off! Eight Marketing and Branding Steps to Launching a Successful Business
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By Laura Sorensen
In Blog, Brand & Logo Design Tips, Strategy & Improvement Tips
Posted November 13, 2020

Blast Off! Eight Marketing and Branding Steps to Launching a Successful Business

Your pre-launch checklist may not be as life-or-death as NASA’s, but a successful business launch requires these 8 critical branding and marketing elements.

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 Just Say No to Handshake Photos
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By Laura Sorensen
In Blog, Strategy & Improvement Tips
Posted October 9, 2020

Just Say No to Handshake Photos

Like pop-up ads and cat memes, there are a lot of handshake photos on the internet. I’m here to tell you that you can do a lot better. But what’s wrong with a handshake photo? There’s nothing [...]

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 Eight things to look for in a strong website proposal
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By Laura Sorensen
In Blog, Web Design & Development Tips
Posted September 11, 2020

Eight things to look for in a strong website proposal

When you’re hiring a visual designer to build or redesign your website, keep these tips in mind to greatly increase your chances of picking a designer who’s just the right fit, who will create a [...]

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 Will I Be Able to Edit My New Website?
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By Laura Sorensen
In Blog, client, Strategy & Improvement Tips, Web Design & Development Tips
Posted July 31, 2020

Will I Be Able to Edit My New Website?

Websites with a “set it and forget it” mentality get left in the dust. To propel your business forward, your website needs some TLC to stay current and fresh. I’m here to help you embrace [...]

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 Your Visual Design Problems Bring Me Joy: Why I Love My Job
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By Laura Sorensen
In Blog
Posted June 19, 2020

Your Visual Design Problems Bring Me Joy: Why I Love My Job

I’m thankful not only for having a job but for many of the satisfying facets of my job as a solopreneur visual designer. I’m sure the list could get longer quickly – but off the top of my head, [...]

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 Three Key Questions to Make Your Design Project a Smashing Success
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By Laura Sorensen
In Blog, Strategy & Improvement Tips
Posted May 17, 2020

Three Key Questions to Make Your Design Project a Smashing Success

Finding the right designer can feel like speed dating. While I do take the time to ensure you and your business get the attention you both deserve, I also ask a few key questions upfront so I can [...]

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