What is a CTA and Why do I Need One on my Website?

In today’s episode of “what IS that website acronym?” we’ll be introducing you to your new best friend: the CTA. Short for “call to action,” a CTA is the clear, concise, direct invitation to your [...]

Cheesy stock photography: You can spot it a mile away. That generic smile, the forced pose. A sense of disconnect, or a feeling that you just can’t relate. It might be technically pretty, but [...]

Being a small business owner undoubtedly means you have way more to keep up with than time allows. As a small business owner myself, I definitely get it! So. Many. Hats. But as a professional [...]

When people ask me what I do, I may answer that I’m a multimedia brand developer. But of course - like many of my clients - I’m also a small business owner. In this month’s post, we’re taking a [...]

DIY web design is intensely popular right now. Many companies advertise simple design and editing environments that “anyone” can use. And for some people with some design savvy, a bit of tech [...]

When building or updating your brand, hiring a web designer is likely to be on your to-do list. Your business’s website is its face to the world. Potential clients who search for you on the web [...]

Coming off the heels of logos I love, this month we make a quick stop at the Logo Hall of Shame, in which we find three poorly designed logos in the public space and pick them apart. Not, of [...]

I'd like to show you three sparkling, captivating logos that absolutely set the bar for me. These logos are attractive and intriguing, drawing me in. They encapsulate the brand, speaking to both [...]

When you’re developing cohesive, top-notch brand visuals, you want to make sure everything - down to the font - is exactly right for your business and brand. Now, most people don’t lie awake at [...]

My quick quiz tests your knowledge of common graphic design terms. If you’ve ever wondered what goes into designing the perfect logo for your brand, and ensuring that your visual message is [...]