why you need me, AKA a
Fractional Creative Director
on your team
the short answer is, I'm:
-
FASTER
Shorter turnaround time for digital assets -
COST-EFFECTIVE
Half the cost of a full-time creative director -
STRESS-FREE
You generate the ideas.
I do the heavy design lifting.
the short answer:
FASTER
Shorter turnaround time for digital assets
COST-EFFECTIVE
Half the cost of a full-time creative director
STRESS-FREE
You generate the ideas.
I do the heavy design lifting.
10 reasons you'll love me more
than an agency or full-time creative director
Cost-effective
You pay only for the services you need, not for overhead costs associated with running an agency or keeping an employee.
Flexibility
I'm flexible. I'll adapt to your specific needs, whereas an agency may have a more rigid approach to the creative process.
One-on-one attention
My end goal is a deep working relationship with you and your team. Effective design comes from a more hands-on approach.
Specialized expertise
I'm not just a designer sporting a marketing hat. I'm a right- and left-brained thinker, so I can advise from multiple perspectives.
Scalability
My role can be scaled up or down. But an agency may have a fixed team size, and an employee requires HR and management.
Faster decision making
I'm a one-person operation. This means you benefit from faster decision making AND execution. Once I know your brand, we'll fly.
Responsiveness
I'm more responsive to your needs, because I'm not bogged down by the bureaucracy of an agency or any internal politics.
Cultural fit
I'll be a better fit for your company's culture. I'll work closely with you to understand your company's values and goals.
Aligned goals
Because our goals will be aligned, we'll work well together on a long-term basis. This always leads to a higher impact and better results.
Cost transparency
My costs are more transparent, which can make it easier to budget and plan for your creative needs.
10 ways a fractional creative director is
Better than an agency
- Cost-effective. I'll typically be more cost-effective than an agency, as you'll only pay for the specific services you need and not for the overhead costs associated with running an agency.
- Flexibility. I offer a high level of flexibility and can adapt to your specific needs, whereas an agency may have a more rigid approach.
- Specialized expertise. I offer specialized expertise in certain areas which can be beneficial for clients who need specific services.
- One-on-one attention. I offer one-on-one attention and a more personal relationship with you, which is beneficial if you want a more hands-on approach.
- Scalability. My role can be scaled up or down depending on the your needs, whereas an agency may have a fixed team size.
- Faster decision making. I'm one-person operation which allows for faster decision making and execution.
- Responsiveness. I'm typically more responsive to the your needs, because I'm not bogged down by the bureaucracy of an agency.
- Cultural fit. I'll be a better fit for a company's culture because I'll work closely with you to understand your company's values and goals.
- Aligned goals. Because our goals will be aligned, we'll work well together on a long-term basis, which can lead to better results.
- Cost transparency. My costs are more transparent, which can make it easier to budget and plan for your creative needs.
The case studies to prove it:
Marketing Company
“When Contacts Land on Our Website, They’re Impressed.”
Saas Legal Company
“Helped us tell our story and meet our sales pipeline goals.”
Pediatric Office
“Our Logo Gets Noticed All Around Town.”
Educational Non-Profit
“Sharpened Our Communication Across All Platforms.”
Solopreneur Web app
“Our New Website Reflects the Excitement of What We’re Doing.”
so who's this laura person?
I believe good branding and design is like the art & science of baking a cake.
My superpower
Orchestrating your brand of harmony
Orchestrating
your brand
of harmony
I love squashing disorganization, confusion, and inefficiency in your brand image.
My superpower
Orchestrating your brand of harmony
I love squashing disorganization, confusion, and inefficiency in your brand image.
