Case Study: Elder Law Answers

“Helped us tell our story and meet our sales pipeline goals.”

The Challenge

Since 2000, ElderLawAnswers has been the leading online destination for reader-friendly news and explanations for Medicaid coverage for long-term care, Medicare benefits, estate planning, guardianship, and other legal issues affecting seniors and special needs citizens.

Its sister brand, Academy of Special Needs Planners (also owned by ElderLawNet, Inc.), is one of the top destinations for news and legal advice on special needs trusts and estate planning.

The team at ElderLawNet was seeking a complete brand design strategy for their national B2B marketing campaigns targeting niche fields in the legal market.

The Solution

Based on her extensive cross-platform design experience, Laura was brought in as the Fractional Creative Director to clarify and orchestrate all the marketing elements for the campaign.

The digital aspects of the project included creating new logos, web design, development of sales pages, creation of targeted marketing and promotional packages, downloadable PDF guides, PowerPoint presentations, and the design of monthly email campaigns.

In addition, Laura developed postcards, brochures, snail-mail promotional letters, tradeshow booth displays, and videos.

She continues to serve them in a strategic design partnership capacity, supporting the team with messaging strategy and design assets for a cohesive brand vision.

The Results

“Laura’s expertise, attention to detail, and ability to accurately articulate our messaging, have given us the power to promote our brand and tell our story on a national level.

The design strategy she developed fully met our expectations and helped us to reach our sales pipeline goals.”

In the 12+ years that Laura has supported the ELA team, they have:

  • Doubled their revenue
  • Begun hosting yearly convenings with hundreds of attendees
  • Launched 4+ new service lines
  • Been purchased by LEAP, a global legal software company

Mark Miller headshot Mark Miller, Executive Director of Product Development & Marketing

“Our company ElderLawNet has worked with Atelier LKS for over a decade.

Laura has worked primarily on our national B2B campaigns targeting niche fields in the legal market.

She adeptly keys into our messaging with high-quality design strategy that helps us tell our story and meet our sales pipeline goals. She not only delivers exceptional design assets and strategy, but delivers quickly & efficiently for a very reasonable price.”

Design for Elder Law Answers
Design for Academy of Special Needs Planners

How to Streamline Your Branding

If you want your organization to make perfect sense to the right people, book your next Fact-Finding Checkup with Design Doctor Laura Sorensen.