Case Study: LifeStarr
“Our New Website Reflects the Excitement of What We’re Doing.”
Joe Rando, founder and CEO of LifeStarr, realized that even though his company is doing something special, the website wasn’t telling the full story.
In his own words, “It was OK but looked like everyone else’s.”
LifeStarr provides tools, community, and education to solopreneurs and freelancers looking to take their careers and quality of life to the next level. Joe wanted a brand that instantly portrayed the energy, excitement, and originality of what they were doing.
After working with Laura on other logo and web design projects in the past, Joe hired her to create the LifeStarr logo.
Laura went to work creating various options, and after several rounds of feedback, the new LifeStarr logo was born.
In addition, Laura designed the home page and provided graphics and style coding to the web developers. They then used the design concepts to build the rest of the site. From there, Laura reviewed each page of the site and worked with the development team to implement changes that would make the website more effective and compelling. She also developed cover graphics for online guides and downloads, designed icons for the website, and provided guidance for on-brand stock photography.
The new LifeStarr website is amazing.
It completely reflects the energy, excitement, and uniqueness of what LifeStarr is doing.
“Laura has studied her craft extensively and has improved herself year after year.
She has original ideas that you won’t find anywhere else.
She has an eye for detail and a deep respect for the impact great design can have on a subliminal reaction to anything. Our new website is amazing.”
How to Get Noticed
If you want your business to stand out in a crowded marketplace, book your next Fact-Finding Checkup with Design Doctor Laura Sorensen.