My Mission, Vision, and Values

My Vision

I'm obsessed with creative excellence and how it drives measurable business outcomes that support your mission.

My Mission

Through our design partnership, I will deliver brand strategy and visual assets that make your marketing more effective. I will do my best to anticipate your brand needs, care for your brand as much as you do, and use my genius to make you stand out from competitors.

Laura as Creative Director: brand strategy and visual assets that make your marketing more exciting and effective

My thoughts on baking

“Each ‘cake’ is different in its own special way, a perfect blending of science and art.”

Read more about my baking history

My Core Values

  • Curiosity. It's a big world out there, and I never want to stop learning. I want to always be growing while staying open to criticism.
  • Dignity. Each person - even someone I may strongly disagree with ideationally, politically, or spiritually - deserves to be heard and respected as a valuable human being.
  • Collaboration. I strive to be an open and willing resource to your team members in assessing ideas, direction, and strategy.
  • Listening. I listen deeply to my clients to show them respect, alleviate their overwhelm, and discover opportunities to help them achieve a measurable business outcome.
  • Relationships. Treasuring people is the core of what I do. Fostering strong relationships also helps me establish the trust required to sell my creative ideas to your stakeholders.
  • Respect. Your perspective, skills, and experience are worthy of respect and are a valuable asset in our work together. I hope you will respect and value the skills and expertise I bring to our relationship.
  • Rest. Prioritizing time to refresh and rejuvenate is important. I continually strive to find the best balance between work and play. And I hope you and your team will do the same.
Explore My Services
Design and branding program for a one-person business

My Mission

Through our design partnership, I'll deliver brand strategy and visual assets that make your marketing more exciting and effective. I'll anticipate your brand needs, care for your brand as much as you do, and use my genius to make you stand out from competitors.