Your brand deserves clarity, loyalty, and magnetism. I can help.
Want a brand that’s in perfect focus, attracts the right clients, and grows beautifully with your business? Get my design help now.

FYI, I'm usually booked at least a month out for web design and a couple weeks out for branding projects. I'll be available for new project work .

from my instagram

🚨 Calling all biz mentors and entrepreneurs! 🚨

Join me at the RIHub-sponsored Open Coffee next Wednesday May 17, 8:30-10 am, at 225 Dyer Street in Providence. No registration, no fees, just caffeine and connections. ☕️✨

No pressure, no big deal, just a great time of mutual encouragement and get-to-know-yas. Rub shoulders with RIHub mentors and entrepreneurs, or anyone else in need of a productive distraction! 😏💼

Trust me, this is the place to be if you're seeking great (fingers crossed) coffee and some face-time with Rhode Island's movers and shakers.
Hey there, financial pros! It's your girl Laura here, and I'm stoked to be the token lady on the speaker panel at Rhode Island Professional Day today. 💃

I'll be sharing the stage with my good friend and client Grant Brown from Compensation Planning.

I'll be sharing share some serious knowledge on how to make your pitch deck bulletproof, so your clients can't help but say "yes" to your proposals.

Whether you're a wealth advisor, retirement planner, or just want to step up your pitch game, this talk is for you. I'll be dishing out tips and tricks that will make your pitch stand out from the rest and keep your audience engaged.

So come join me at the Crowne Plaza in Warwick, RI, for a day of networking, continuing education, and connecting with important industry vendors. I promise it'll be worth your while.

Hope to see your face at the Crowne Plaza today! 🚀

Still need to register? Head over to
Dear Lonely Left-brained CEO,

I know you pride yourself on being a numbers person, a logical thinker, and a problem solver.

But when it comes to your company's brand and marketing strategy, things can get confusing, muddled, and downright frustrating:

You're not as effective, even though you put in a ton of work. Your website is embarrassing to look at. Your prospects still don't understand why you're the best answer to the problem.

You're not alone. Many CEOs go to bed with these same thoughts racing through their pretty, handsome heads.

This is where I come in. As a fractional creative director, I can help bring your brand to the next level.

You need a level of style, professionalism, and 'they-got-their-bleep-together-ness' that attracts prospects (or buyers/investors if you're looking to sell). I can help craft the cohesive brand identity and messaging strategy that will give you that edge.

You're tired of having disjointed messaging and an inflexible, old, and mediocre brand system.

With my help, we can streamline your brand messaging and create a strategy that speaks to your target audience.

Let's create a brand that you can be proud of, one that reflects your company's values and mission while attracting the right customers and investors.

Let's move beyond the old way of doing things.
(Except for coal-fired pizza.)

Let's embrace a fresh, new approach to your brand and marketing strategy (one that doesn't look like the brand eqiuvalent of a rotary phone).

Let's work together to make it happen.

Your new friend Laura

See 7 reasons why you need an FCP (fractional creative director):
Hey, my friends!

Ready to launch your product like a boss? Or do you want to be part of the 95% of failed launches? No?

(I'm not kidding - that statistic is straight outta Harvard.)

Then check out my 3 tips in this month's article about how to make your product launch a smashing success.

Hint: it involves more than just slapping a (well-designed) logo on it. Read on and impress the pants off your audience. 💃

Feelin' TL;DR?  Here are the highlights:

▶ Why do you need someone who's NOT on the development team?
▶ How can ineffective marketing obliterate your product launch?
▶ Why are the time, effort, and resources you devote to product development not enough on their own?

So get cracking on those tasty tips:
Dear Burnt-out CMO,

I know you're feeling the weight of the world (and the need for the perfect stand-up desk) on your shoulders.

As a leader in your company, you have to make tough decisions, manage teams, and oversee countless projects.

But let's be honest, even the most capable person can only do so much.

That's where I come in. As a fractional creative director, I can take some of that weight off your plate. (I'll leave you the crispy homefries because I know you love those.)

Let me be your qualified helper, your right-hand creative guru.

(I won't step on your toes, though, if you want to choose which crayons we color with.)

I can help you get more done in less time, and most importantly, I can help you see real-world results from your marketing campaigns, outreach, and client conversion tactics.

You're tired of the hamster wheel. You want to make a difference and see tangible results for your efforts. With my help, you can do just that.

Together, we can bring your brand to life, make it more consistently effective, and visually brilliant.

So, let's work together and make a real impact.
Say goodbye to burnout and hello to more time and less stress.

Your new friend Laura

See 7 reasons why you need an FCP (fractional creative director):
Is it me or is it a bit MUSTY in here?

Here's how to avoid the dreaded 'flip-phone' syndrome.


Hey there, my branding aficionados!

It's time to talk about the age-old question: to rebrand or to refresh?

Don't worry, I won't judge if you've been living under a rock and have no idea what these terms mean. (But seriously, get with the times.)

Today, I'm breaking down the key differences between a refresh and a rebrand, so you can finally impress your boss with your fancy marketing jargon. 🤩  And decide how you wanna turn heads.

Let's get refreshed... or rebranded, whichever floats your boat.

Here are the highlights:

▶ How do you know if your current brand identity is working?
▶ What's the best step for someone tied to their existing brand?
▶ When should you consider a brand refresh?

Get a head start on today's hot brand topic:

#rebrand #brandrefresh #strategicdesignpartner #creativedirector #branddesigner
"It was like she could read our minds."

He barely has time for brand strategy or design.

He's a busy man.

His calendar is chock-full of meetings with patients who've heard from far & wide about his dermatology practice.

So he needs to be the awesome doctor he is and treat these patients who come to him with skin cancer troubles and cosmetic concerns.

Dr. Antonio Cruz (founder of SkinPros, Rhode Island's most celebrated medical skincare clinic) is a good friend and client. And we've worked together on his SkinPros brand for over 10 years.


I designed his logo, brand guidelines, website, content creation, e-commerce shop, office signage, billboards, product packaging, digital and print advertisements, patient sign-up sheets, and holiday promotionals.

Since launching his practice in Providence in 2012, he has:

▶ Opened three new locations in Newport, Cumberland, and Swansea
▶ Launched a line of skincare, a cosmetic clinic, and an online store
▶ Quadrupled the size of his medical staff

Here's what Dr. Cruz has to say of our work together:

"The branding work she'll create for you will transform your brand into something larger than life."

And recently, in his Clutch interview:

"She could read my goals and put ideas into art. It's been an unbelievable translation of my dream project concept into an online format."



Are you a CEO or director with high standards for your company brand with little time to direct its visual personality?

Or if you've said any of these things in the past few months:

◼ “We don’t love the agency we're working with.”
◼ “We paid $$$ for our brand guideline. It was a waste of money.”
◼ “My marketing director thinks she's a designer and she's not.”
◼ “We want to sell our company, so we gotta up our appeal to buyers.”

Then you need a Strategic Design Partner.

I'm waiting in the wings for ya.
Ready to bring creatively consistent excellence to your brand marketing.

I'm faster, cost-effective, and stress-free.

#skinpros #strategicdesignpartner #creativedirector #designfordoctors #brandingdesign

my recent work

I’m based in beautiful Cranston, Rhode Island, where life is good, great coffee is right nearby, and the leaves are gorgeous in autumn. Oh, and Warren, RI, is pretty cool, too.