Think we’d work well together? Awesome! I want to ensure we’re a great fit so that A) your project is wildly successful and B) we both have fun working on it. I’d like to send you some quick basics (and a little quiz!) to help you decide if I’m the designer for you:
FYI, I'm usually booked at least a month out for web design and a couple weeks out for branding projects. I'll be available for new project work .
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Each black life matters to me. I heart all colors. #blackouttuesday #everyonematters #everyoneisbeautiful #loveoneanother #jesusistheanswer #loveistheanswer
Want to know how to convey information effectively and powerfully? Check. Make it easier for customers to absorb your information? Yup! Guide customers on a logical journey and inspire them to take action? Definitely. I bet your sales page / presentation / email template / advertisement / brochure could use a little ‘Laura love’. A no-strings-attached kinda love. So get ready to: Book your own Art Director Power Hour with yours truly! Stay tuned for more details, my friends. I’m still building the sundae, but couldn’t resist sharing a dose of sprinkles with you. Dying to know more? Let me know in the comments.
First outdoor work session in a loooooong time! I heart this little state.
How to get what you pay for: Answering these questions will not only help you find the right designer but also get the most out of any new marketing venture. Over my years in the design business, I’ve narrowed it down to these questions that help me – and you! – determine if we’ll be a great fit. --- To dive deeper into these questions check out my monthly blog that was just published. The link is in my bio 🙂
The best way to retain your value as a business at this time is to give customers valuable advice. Or simply make them laugh every week! Staying on their radar keeps you on their minds. And that’s gold. For example: - My hairdresser @tarasianihair delivers at-home haircare tips and style. She’s also highlighted some of her favorite clients (like me!). - My marketing & PR partner @JScottMarketing has provided useful advice on applying for SBA loans, and re-shared insightful, even humorous posts about being a business owner at this time.
Your logo construction should be highly intentional. It should powerfully convey - on an abstract level - how you better the lives of your clients, your community, and the world around us. That usually can’t be developed in just a couple hours playing with shapes and fonts. And I want you to stand out, so I won’t use the most obvious color or the most obvious symbol. Bottom line: Your way of effecting change is special and different. It can (and should) take time and care to capture that.
I know I’m super-late to the party on how to look like a rockstar on Zoom, but here goes: 1. DON’T use the ‘virtual background’ option, unless you’re trying to hide your recently unpacked cocaine shipment. A client asked me to create a branded background for her, and it ended up looking like a bad green screen cut from a B movie. 2. POSITION your laptop/tablet/desktop so you are ever-so-slightly looking up at the camera. We really do look so much better when we’re not showing off our double-chins. My laptop trick: position a mini plastic step stool on top of my coffee table, then place my laptop on that. A stack of really thick books can also work in a pinch. 3. LIGHTING is king, friends. You want light shining directly at you so you don’t give off any weird Nosferatu side-shadow vibes. Filtered light is best. The WORST lighting is window light coming from behind you. I don’t have ideal lighting, so I got a mountable Lume Cube AIR - I swear by the thing. 4. BACKGROUND: So obviously, your cocaine shipment should be stored in the closet. Along with anything else that makes you look a bit un-professional. This is a grey area, tho. Just don’t be caught with your pants down (virtually or literally) - start rearranging stuff and remedying the lighting at least 15 minutes before your meeting starts. You can do a dry run by clicking the orange 'new meeting' icon. 🤩
Have you invested in new design and come away with a logo you absolutely love? A beautifully consistent logo presentation cuts through the noise and becomes a shining beacon for your customers everywhere they see it. Your logo will need to work across various platforms - digital, print, swag, etc. in order to be most effective. Does your logo design need a facelift to better reach your audience? I’d be happy to help!
7 things your website needs to convert casual users to paying customers. *7 -What’s the latest.* If your website is going to be static, meaning you’re not going to add new content regularly, you need a blog for SEO reasons. Google and other search engines like to see fresh content added once a week. If that seems unreasonable, post once a month at the minimum, 600-900 words preferably. Long term, you’ll see more traffic with regular blog posts. If this seems daunting (and I know, I’ve been there!), consider hiring a marketing strategist or a copywriter to help write and shape new content for you.
my recent work
I’m based in beautiful Cranston, Rhode Island, where life is good, great coffee is right nearby, and the leaves are gorgeous in autumn. Oh, and Warren, RI, is pretty cool, too.