My Work

How do you know if your current brand identity is working? Let’s compare the pros and cons of a brand refresh and a complete rebrand to help you make the best decision for your business.

Understand the importance of branding, how to support brand development, and the people you need to maintain and grow your brand into something that will inspire loyalty, keep team employees [...]

You’ve invested in new design and have come away with a logo you absolutely love. Congratulations! Now you need to be prepared to use it. Powerful, solid logos don’t just come one way. A good [...]

I know how many things there are to keep track of when you’re starting or running a business. It’s easy for the items that aren’t in your wheelhouse, or elements you haven’t worked with [...]

Like everything else under the sun, design trends come and go. For this reason, I usually avoid things that feel “trendy,” in favor of a more nuanced design sensibility that is modern but [...]

ads will always come and go. If you’re tempted to think otherwise, a quick flip through your high school yearbook will likely set you straight. As a designer, it’s a constant balancing act. I [...]

Good design, if backed up by a deep knowledge of effective design practices and solid experience in creating visuals that engage users, can actually promote the growth of your brand and your [...]

Cheesy stock photography: You can spot it a mile away. That generic smile, the forced pose. A sense of disconnect, or a feeling that you just can’t relate. It might be technically pretty, but [...]

Being a small business owner undoubtedly means you have way more to keep up with than time allows. As a small business owner myself, I definitely get it! So. Many. Hats. But as a professional [...]

When people ask me what I do, I may answer that I’m a multimedia brand developer. But of course - like many of my clients - I’m also a small business owner. In this month’s post, we’re taking a [...]