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At the end of the Praxis Activate conference, they handed us a simple diagram and asked us to map out what our businesses could look like if we embraced redemptive leadership.(1)

I sketched. I thought. I got uncomfortable.

Because here’s the thing: my idea of how to integrate redemptive leadership into my work is half-baked at best. There’s no solid plan, no shiny framework. Just a gut feeling that I want to build this into how I work—helping wealth managers visually articulate not just the numbers, but the deeper impact of what they do.

Their work already goes beyond ROI; I want to make sure their prospects see it, feel it, and trust it.

So that every decision, every relationship, every investment becomes a blessing.

How is my business blessing people? How are my clients’ businesses blessing people? Are they?

I don’t have all the answers. I do know that my "personal readiness" for this is about a 3 or 4 out of 10. (Not great.) But my level of adventure? A solid 8. And that seems like enough to start.

So, here’s me, out loud, saying I want to figure this out. If you’re a leader in wealth management who’s already wrestling with these ideas—or if you`re a stay-at-home mom, or anything in between:

How do you think what you do blesses people?

#RedemptiveLeadership #RedemptiveEntrepreneurship #PraxisLabs #FractionalCreativeDirector

Footnote:
1. Redemptive leadership is about using business as a force for good—going beyond ethical and sustainable practices to actively restore, renew, and bless the people and communities a business touches. Instead of simply avoiding harm, it asks: How can we build something that brings life?

💼 Reflecting back on my time as CultureCraft’s Fractional Creative Director, I’m reminded how much impact a clear brand vision can have on growth. Working alongside CEO Nick Richtsmeier was an amazing experience; his unique mix of analytical insight and creative drive made for a productive collaboration.

Here’s a glimpse of what we accomplished together:

🌟 𝗘𝗹𝗲𝘃𝗮𝘁𝗲𝗱 𝗕𝗿𝗮𝗻𝗱 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆: Nick’s vision needed a streamlined and elevated design direction. Together, we crafted a unified brand style that was consistent, polished, and professional.

🎯 𝗦𝘁𝗿𝗲𝗮𝗺𝗹𝗶𝗻𝗲𝗱 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗳𝗼𝗿 𝗦𝘁𝗿𝗼𝗻𝗴𝗲𝗿 𝗦𝗮𝗹𝗲𝘀: We reimagined his messaging for sales decks and one-sheets, making the content accessible and the visuals on-brand. Now, sales meetings hit the ground running.

📊 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗗𝗮𝘁𝗮 𝗣𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻: CultureCraft`s charts and diagrams didn’t just get a facelift—they became more intuitive, adding clarity and impact to their presentations.

🌐 𝗨𝗻𝗶𝗳𝗶𝗲𝗱 𝘁𝗵𝗲 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: Brought cohesive brand design to CultureCraft`s website, ensuring everything looked and felt like one unified voice.

Reflecting on projects like this reminds me why I love what I do—cheers to CultureCraft’s journey and future growth!

#branding #creativedirection #growth

🌲 Partnering with Sequoia Financial Group as their fractional creative director has been an exciting journey in driving brand alignment and efficiency!

Over the past year, I’ve had the pleasure of working closely with Sequoia’s marketing team, streamlining their visual assets for fast turnarounds and ensuring the brand stays strong and consistent across all touchpoints.

For Sequoia’s advisors, I’ve also optimized sales decks and marketing collateral, giving their team back valuable time to focus on what they do best: connecting with clients and growing relationships. Since this collaboration began, Sequoia has achieved some incredible milestones—adding $6 billion to assets under management, growing their team by 80, and expanding to five new offices nationwide. 🌎

Thrilled to contribute to a team scaling with purpose and precision!

#FractionalCreativeDirector #BrandStewardship #MarketingEfficiency #GrowthJourney #FinancialServices

P.S. I couldn`t have done it without the super smart folks CultureCraft and Sharp Creative.

What `The Boaters vs. The Mer-People` taught me about business:

Back in August, I took my nieces & nephews to camp in Maine. My husband was out there with them, playing a game of "The Boaters vs. The Mer-People" with the canoe and kayaks. I sat on the dock, laughing so hard at their antics (and the silly brilliance of that game name), that I`m sure I lost a few pounds.

But I couldn`t help thinking I should be out there playing with them. What was stopping me? Fear of not having a cool enough name for my battle character? Not looking like Heidi Klum in my bathing suit?

It got me thinking about how often we hold ourselves back — not just in play but in business, too. How many times do we sit on the sidelines, doubting our readiness, worrying about being perfect before we take action?

I`ve been steering my design services a new direction for a while now — creating a unique approach centered around fostering trust for high-ticket businesses. But I`ll be honest, putting my value into words has been a challenge. It feels big and a little daunting, but the key is showing up anyway. Trust isn`t just what I build for my clients; it’s also what I’m building in myself.

So here’s the lesson: Whether it`s on a lake or in business, stop waiting for "perfect" and dive in. The water`s fine — and the possibilities are endless.

Want to see how I’m helping businesses foster trust through design?
Let’s connect!

htps://atelierlks.com/creative-director-partnership