Below, you will see hundreds – yes hundreds! – of fake logos that have been used and reused with little variation. I call them fake because they fail every test of a good logo. Another name for them is generic.
A generic logo that may look “professional” on the first pass but resembles a lot of other fake logos will make your business look… meh. Generic logos lack inspiration and are, well, unexceptional. At best, they’re just OK. And while we’re talking about avoiding logo mistakes, check my fonts to avoid!
Do companies with generic logos realize “their” logo may be reused hundreds of times, across industries? Yeah, no.
Stop letting brand fog cloud your story.
I’ll help your business finally look and sound as sharp as the work you do.
