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Brand Design Articles
In today’s visually crowded market, it’s vitally important to consider how your business shows up. ...
Check out my three reasons why investing in a cohesive suite of brand photography is worth it to support your brand’s recognition.
Atelier LKS is a branding and design company that leads partners towards better visibility in their market. Since I started ...
Discover how hiring a pro copywriter will pay for itself by making it easy for ...
Discover how hiring a pro copywriter pays for itself by making you a more effective entrepreneur and giving your marketing the clarity it needs.
Without a design strategist who knows your brand, you’ll inevitably struggle to effectively organize your content. Here are three ways ...
Without a design strategist who knows your brand, you’ll inevitably struggle to effectively organize your content. Here are three ways a durable relationship with a strategic designer makes your life easy.
If you’ve been taking your contact form for granted - falling back on a template ...
If you’ve been taking your contact form for granted – falling back on a template or simply including a calendar link for your prospects to nab a bit of your valuable time – I’m here to check your assumption and show you how a thoughtful contact form can rocket your business forward.
Nothing boosts brand confidence like a new website. As a symbol of professionalism and business competency, the allure of a ...
Sometimes creating that dreamy new website doesn’t make sense. It could actually manifest itself as an unstrategic waste of time, energy, and money. So while the idea of fresh graphics, vibrant colors, and cool-factor functionality might make you want to take the leap, it’s crucial not to get ahead of yourself.
Have you ever driven off proudly after purchasing a brand new car? You're filled with ...
A new website is like a brand new car. Just as your new Mazda needs oil changes and car washes, your website requires regular maintenance to keep purring.
When customers connect with you, they stay with you. Relationship building is a central part of converting leads into clients. ...
Don’t waste the opportunity to connect with customers once they land on your page. Here’s how to design your website so leads can engage and take action seamlessly.
Even in a search-driven world, your homepage is still king. So what visitors see first ...
Even in a search-driven world, your homepage is still king. So what visitors see first on your homepage before they scroll is the most important for you to get right.
You have about three seconds to engage someone’s attention before they decide to leave. So ...
What goes into effective above the fold design? It can be hard for a non-designer to figure out what belongs above the fold. Here are 5 tips to get you started.
While your website has a number of important jobs, your navbar design makes an outsized ...
Your navbar design makes a major contribution to your website’s success. Here are six ways to keep things simple, streamlined, clear, and helpful.
Competition for your customers’ attention is stiff – and getting stiffer. Your website has to be on point – attractive, ...
Simple web design mistakes can give your site an amateur feel that detracts from your message and makes it frustrating for your customers to connect.
When you’re hiring a visual designer to build or redesign your website, keep these tips ...
When you’re hiring a visual designer to build your website, use these tips to increase your chances of picking a web designer who’s just the right fit.
Websites with a “set it and forget it” mentality get left in the dust. To propel your business forward, your ...
Websites with a “set it and forget it” mentality get left in the dust. To propel your business forward, your website needs some TLC to stay current. I’m here to help you embrace this opportunity. When we’re done with our design project, I make it easy for you to take control of your ongoing marketing and make the basic updates to your website required to stay competitive.
Before you get scared off by the term “search engine optimization” (SEO), let me reassure ...
My clients work in a variety of industries and come from a wide range of backgrounds, both personally and professionally. ...
Good text content and good photography are important foundations of a great website - but ...
I know how many things there are to keep track of when you’re starting or running a business. It’s easy ...
I know how many things there are to keep track of when you’re starting or ...
Like everything else under the sun, design trends come and go. For this reason, I ...
Like everything else under the sun, design trends come and go. For this reason, I ...
Good design, if backed up by a deep knowledge of effective design practices and solid experience in creating visuals that ...
Good design, if backed up by a deep knowledge of effective design practices and solid ...
In today’s episode of “what IS that website acronym?” we’ll be introducing you to your new best friend: the CTA. ...
Meet your new best friend: the CTA. Short for “call to action,” a CTA is the clear invitation to your website visitors to do what you want them to do.
Cheesy stock photography: You can spot it a mile away. That generic smile, the forced ...
Cheesy stock photography: You can spot it a mile away. But you want your own brand to be authentic, honest, and connected to its customers. Here’s how.
Cheesy stock photography: You can spot it a mile away. That generic smile, the forced pose. A sense of disconnect, ...
Cheesy stock photography: You can spot it a mile away. But you want your own brand to be authentic, honest, and connected to its customers. Here’s how.
Being a small business owner undoubtedly means you have way more to keep up with ...
These classic marketing blunders can hold back the success of your small business. Here are some tips to address them and keep things running smoothly.
Being a small business owner undoubtedly means you have way more to keep up with than time allows. As a ...
These classic marketing blunders can hold back the success of your small business. Here are some tips to address them and keep things running smoothly.
DIY web design is intensely popular right now. Many companies advertise simple design and editing ...
Good web design is about so much more than just looking pretty. It should look fantastic, gain visitors through SEO, and convert visitors to paying clients.
When building or updating your brand, hiring a web designer is likely to be on ...
For many potential clients, a web site is the first impression they receive of you – don’t let it be the last! The quality of your website should give them such a fantastic impression that they submit an inquiry, order a product, or pick up the phone and take the next step in becoming a customer.
My quick quiz tests your knowledge of common graphic design terms. If you’ve ever wondered ...
My quick quiz tests your knowledge of common graphic design terms. If you’ve ever wondered what goes into designing the perfect logo for your brand, and ensuring that your visual message is represented professionally and consistently, take my quiz to test your savvy.
No matter how much inner beauty your business has going for it, you’re going to need some outer beauty - ...
No matter how much inner beauty your business has going for it, you’re going to need some outer beauty – in the form of good website practices – to make sure all your potential customers stick around long enough to get to know you (and spend their money!).
No matter how much inner beauty your business has going for it, you’re going to ...
No matter how much inner beauty your business has going for it, you’re going to need some outer beauty – in the form of good website practices – to make sure all your potential customers stick around long enough to get to know you (and spend their money!).
Of course, anyone spending good money on a website wants it done well! But with good web design being more ...
Of course, anyone spending good money on a website wants it done well! But with good web design being more of an art than a science, it’s important to know what foundational elements to look for and build your site around.
When your designer hands over the keys to your brand new website, it’s shiny, pretty, ...
When your designer hands over the keys to your brand new website, it’s shiny, pretty, technologically cutting-edge, and you want to cruise around and share it with the whole world. Don’t forget that in order to keep it running well, you’ve got to learn where everything is and keep pace with regular maintenance.
When your designer hands over the keys to your brand new website, it’s shiny, pretty, technologically cutting-edge, and you want ...
When your designer hands over the keys to your brand new website, it’s shiny, pretty, technologically cutting-edge, and you want to cruise around and share it with the whole world. Don’t forget that in order to keep it running well, you’ve got to learn where everything is and keep pace with regular maintenance.
Creating a website for your small business? As a novice, it’s easy to get overwhelmed ...
Creating a website for your small business? It’s easy to get overwhelmed picking a content management system (CMS) in which to create and edit your site. While the simplicity of Squarespace may seem attractive, WordPress is a comprehensively more flexible platform that can be endlessly customized and tweaked.
Congrats on your new website! I trust you're showing it off like a new car. After all, your new 'dashboard' ...
What are the most important ways to maintain your website? The following list outlines the most important things you can do to maintain your website.
The most important thing on your site is, perhaps surprisingly, not your logo. Wait a ...
After years of creating websites, I know that dumping all your cash on a fancy pants logo isn’t prudent if you won’t have enough for a top notch website.
Your new website is finally up. Now you can sit back, relax, and wait for ...
Website advertising strategies to make the most of your new website thru email, blogs and paid ads.
