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Brand Design Articles
In the ever-evolving world of visual branding, the decision to use sub-brands can be both ...
Losing market share and confusing customers are at risk when considering whether to sub-brand. An expert visual designer can help you navigate your branding carefully.
Trust-dependent ventures must think like designers. From visual layouts to client experiences, from lobby layouts to website UX, it’s imperative ...
Scoring a branding win in the marketplace requires embracing our four pillars of designing for trust. Win bigger and faster with my designing for trust guidelines.
Running a business is a daily hustle, right? Managing the ins and outs often leaves ...
A creative director can lighten your workload as they declutter your branding, improve your sales pitches, and refine your overall brand identity.
How do you know if your current brand identity is working? Let’s compare the pros and cons of a brand ...
Let’s compare the pros and cons of a brand refresh and a complete rebrand to help you make the best decision for your business.
Understand the importance of branding, how to support brand development, and the people you need ...
Once your visual brand identity design and expression are defined, it’s time to set up your team to support branding harmony. Learn how.
Over the last few years, I’ve made my way to incredible places, opening my eyes to new experiences, exciting stories, ...
When I’m not working with companies to develop their visual brand identity, I’m traveling the globe and discovering incredible branding lessons.
In today’s visually crowded market, it’s vitally important to consider how your business shows up. ...
Check out my three reasons why investing in a cohesive suite of brand photography is worth it to support your brand’s recognition.
Without a design strategist who knows your brand, you’ll inevitably struggle to effectively organize your content. Here are three ways ...
Without a design strategist who knows your brand, you’ll inevitably struggle to effectively organize your content. Here are three ways a durable relationship with a strategic designer makes your life easy.
Is your logo the perfect representation of your business, a tantalizing blend of imagery, color, ...
Is your logo the perfect representation of your business, a tantalizing blend of imagery, color, font, and style that builds buzz and trust for your brand? The perfect logo will do that. But guess what? Too often, I see logos terribly abused.
Develop the visual elements to impress your audience and unify experience across brand touchpoints. Get ...
Develop the visual elements to impress your audience and unify experience across brand touchpoints. Get prepared to powerfully market your business.
Your pre-launch checklist may not be as life-or-death as NASA’s, but a successful business launch ...
Your pre-launch checklist may not be as life-or-death as NASA’s, but a successful business launch requires these 8 critical branding and marketing elements.
You’ve invested in new design and have come away with a logo you absolutely love. Congratulations! Now you need to ...
You’ve invested in new design and have come away with a logo you absolutely love. ...
Are you doing your marketing wrong? Every once in awhile a book comes along that is so inspiring and spot-on ...
You might be selling the coolest product in the world, but every business owner knows ...
Good text content and good photography are important foundations of a great website - but they’re not enough on their ...
I know how many things there are to keep track of when you’re starting or ...
I know how many things there are to keep track of when you’re starting or running a business. It’s easy ...
ads will always come and go. If you’re tempted to think otherwise, a quick flip ...
ads will always come and go. If you’re tempted to think otherwise, a quick flip ...
A striking, professionally designed logo should stand the test of time. And certainly, you wouldn't ...
Good design, if backed up by a deep knowledge of effective design practices and solid experience in creating visuals that ...
Good design, if backed up by a deep knowledge of effective design practices and solid ...
Design is everywhere – and chances are if you’re not noticing it, it’s because it’s done really well. Good design ...
Coming off the heels of logos I love, this month we make a quick stop ...
A quick stop at the Logo Hall of Shame, in which we find three poorly designed logos. Not, of course, to make fun of the companies, but to gain some more insight into logo design through a lens of “what NOT to do!”
I'd like to show you three sparkling, captivating logos that absolutely set the bar for me. These logos are attractive ...
I’d like to show you three sparkling, captivating logos that absolutely set the bar for me. These logos are attractive and intriguing, drawing me in. They encapsulate the brand, speaking to both the nature of the business and its style or personality.
When you’re developing cohesive, top-notch brand visuals, you want to make sure everything - down ...
Learn why some fonts “feel right” and others “feel wrong” in a logo. When you’re developing cohesive, top-notch brand visuals, you want to make sure everything – down to the font – is exactly right for your business and brand.
When you’re developing cohesive, top-notch brand visuals, you want to make sure everything - down to the font - is ...
Learn why some fonts “feel right” and others “feel wrong” in a logo. When you’re developing cohesive, top-notch brand visuals, you want to make sure everything – down to the font – is exactly right for your business and brand.
My quick quiz tests your knowledge of common graphic design terms. If you’ve ever wondered ...
My quick quiz tests your knowledge of common graphic design terms. If you’ve ever wondered what goes into designing the perfect logo for your brand, and ensuring that your visual message is represented professionally and consistently, take my quiz to test your savvy.
Whether you’re creating a logo for the first time or considering a redesign, I want ...
Whether you’re creating a logo for the first time or considering a brand redesign, you should think of your logo as so much more. Think of it as a complete representation of your brand that contains all the info your potential customers need in order to form a first glance opinion about your products or services.
Whether you’re creating a logo for the first time or considering a redesign, I want ...
Whether you’re creating a logo for the first time or considering a brand redesign, you should think of your logo as so much more. Think of it as a complete representation of your brand that contains all the info your potential customers need in order to form a first glance opinion about your products or services.
When choosing a logo for your business, it’s tempting to go with a color scheme pleasing to your eye. But ...
When choosing a logo for your business, it’s tempting to go with a color scheme pleasing to your eye. But while the colors should be personal to you, it’s important to also consider basic color psychology and think about what the colors you choose will say about your business.
When choosing a logo for your business, it’s tempting to go with a color scheme ...
When choosing a logo for your business, it’s tempting to go with a color scheme pleasing to your eye. But while the colors should be personal to you, it’s important to also consider basic color psychology and think about what the colors you choose will say about your business.
As a veteran graphic designer, it is disappointing how many companies opt for "fake" logos. Don't believe me? Below, you ...
How many companies opt for fake logos? This post shows hundreds of fake logos that have been used and reused. They fail every test of a good logo.
As a veteran graphic designer, it is disappointing how many companies opt for "fake" logos. ...
How many companies opt for fake logos? This post shows hundreds of fake logos that have been used and reused. They fail every test of a good logo.
As a veteran graphic designer, I have a sharp eye for great design, as well as for bad, all-too-common design ...
As a veteran graphic designer, the biggest design mistakes on business signage or billboard ads jump out at me. Don’t make these 5 design mistakes.
As a veteran graphic designer, I have a sharp eye for great design, as well ...
As a veteran graphic designer, the biggest design mistakes on business signage or billboard ads jump out at me. Don’t make these 5 design mistakes.
Have you ever been in a relationship that was totally fine – and at the same time – not going ...
I see it all the time. A thriving business sullied by an amateur logo design. ...
Looking for logo design? Avoid these 7 crushing logo design mistakes.
