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Brand Design Articles
Before you open Canva or pick a new color palette, start upstream. The right design ...
Before you open Canva or pick a new color palette, start upstream. The right design questions—about goals, audience, and what’s already working—save you from expensive guesswork and help your brand look as credible as it really is.
Most wealth firms sound identical, killing trust before the first call. Learn why “we grow your wealth” doesn’t cut it ...
Most wealth firms sound identical, killing trust before the first call. Learn why “we grow your wealth” doesn’t cut it and discover four moves that make credible brands stand out: show value beyond returns, lead with values, look legit, and make values tangible.
Find out If you’re as trustworthy as you think. In the world of professional services, ...
Is your brand building trust—or just looking the part? Learn how high-trust businesses stand out and why your visuals matter more than you think.
Whether you’re an acquisition firm or a quickly growing company, having a smooth employee onboarding process is essential. Explore my ...
Whether you’re an acquisition firm or a quickly growing company, having a smooth employee onboarding process is essential. Explore my onboarding tips!
Discover the secrets to a successful pitch with my 4-step guide. Engage emotionally, highlight urgency, ...
Follow my four-step process to raise capital and find a business partner for your technology startup. Avoid mistakes and learn quickly from my decades of building trust with visual design.
In the ever-evolving world of visual branding, the decision to use sub-brands can be both enticing and challenging. Explore when ...
Losing market share and confusing customers are at risk when considering whether to sub-brand. An expert visual designer can help you navigate your branding carefully.
Trust-dependent ventures must think like designers. From visual layouts to client experiences, from lobby layouts ...
Scoring a branding win in the marketplace requires embracing our four pillars of designing for trust. Win bigger and faster with my designing for trust guidelines.
Running a business is a daily hustle, right? Managing the ins and outs often leaves no time to dive into ...
A creative director can lighten your workload as they declutter your branding, improve your sales pitches, and refine your overall brand identity.
Bringing your new product to market doesn’t have to be stressful. Learn about my practical ...
Bringing your new product to market doesn’t have to be stressful. Learn about my practical branding tips to help make your product launch successful.
How do you know if your current brand identity is working? Let’s compare the pros ...
Let’s compare the pros and cons of a brand refresh and a complete rebrand to help you make the best decision for your business.
Understand the importance of branding, how to support brand development, and the people you need ...
Once your visual brand identity design and expression are defined, it’s time to set up your team to support branding harmony. Learn how.
Over the last few years, I’ve made my way to incredible places, opening my eyes to new experiences, exciting stories, ...
When I’m not working with companies to develop their visual brand identity, I’m traveling the globe and discovering incredible branding lessons.
Think of the last time you put your headphones on to listen to your favorite ...
It’s easy to overlook small problems that can turn into big brand recognition issues. Read 5 ways you may be making these mistakes and what to do about it.
In today’s visually crowded market, it’s vitally important to consider how your business shows up. Whether it’s used on your ...
Check out my three reasons why investing in a cohesive suite of brand photography is worth it to support your brand’s recognition.
I’ve been nurturing an addition to my title and it’s something I’ve been passionate about ...
Whether you’re a small business owner or simply looking for a starting point to launch your creative idea, I’ve outlined these 3 lessons with you in mind.
Atelier LKS is a branding and design company that leads partners towards better visibility in their market. Since I started ...
Discover how hiring a pro copywriter will pay for itself by making it easy for ...
Discover how hiring a pro copywriter pays for itself by making you a more effective entrepreneur and giving your marketing the clarity it needs.
Discover how to create an organic connection with your business card when you're networking in person. As we step into ...
Discover how to create an organic connection with your business card when you’re networking in person. As we step into more human contact, it’s time to step up your biz card game.
Learn how to turn your generic slides into a subtle-yet-effective piece of marketing. I share ...
Learn how to turn your generic slides into a subtle-yet-effective piece of marketing. I share five design secrets that will win you more business and boost your bottom line.
Create an indestructible proposal with 5 key elements so you can curate business with your ...
Create an indestructible proposal with 5 key elements so you can curate business with your ideal clients. Your proposal is a critical conversion tool that offers you more chances to make a connection and show how well you listened. A thoughtful proposal is an opportunity to tell a powerful story, in which your client clearly sees the problem, how you can fix it, and how they can be the hero by choosing you as the solution.
Without a design strategist who knows your brand, you’ll inevitably struggle to effectively organize your ...
Without a design strategist who knows your brand, you’ll inevitably struggle to effectively organize your content. Here are three ways a durable relationship with a strategic designer makes your life easy.
Is your logo the perfect representation of your business, a tantalizing blend of imagery, color, font, and style that builds ...
Is your logo the perfect representation of your business, a tantalizing blend of imagery, color, font, and style that builds buzz and trust for your brand? The perfect logo will do that. But guess what? Too often, I see logos terribly abused.
Develop the visual elements to impress your audience and unify experience across brand touchpoints. Get ...
Develop the visual elements to impress your audience and unify experience across brand touchpoints. Get prepared to powerfully market your business.
Great design is so much more than making things look pretty. When done well, it can do your work for ...
Save time and win customers’ hearts with these 4 tips for designing the perfect contact form. Begin a great relationship before you’ve even lifted a finger.
If you’ve been taking your contact form for granted - falling back on a template ...
If you’ve been taking your contact form for granted – falling back on a template or simply including a calendar link for your prospects to nab a bit of your valuable time – I’m here to check your assumption and show you how a thoughtful contact form can rocket your business forward.
Leadership isn’t just about being the voice of your brand, but juggling responsibilities behind the scenes. It means managing tasks, ...
Here are five of the most valuable tools I use to manage my brand, streamline my processes, and leave a positive impression on the people I serve.
Nothing boosts brand confidence like a new website. As a symbol of professionalism and business ...
Sometimes creating that dreamy new website doesn’t make sense. It could actually manifest itself as an unstrategic waste of time, energy, and money. So while the idea of fresh graphics, vibrant colors, and cool-factor functionality might make you want to take the leap, it’s crucial not to get ahead of yourself.
Have you ever driven off proudly after purchasing a brand new car? You're filled with confidence that your sweet ride ...
A new website is like a brand new car. Just as your new Mazda needs oil changes and car washes, your website requires regular maintenance to keep purring.
When customers connect with you, they stay with you. Relationship building is a central part ...
Don’t waste the opportunity to connect with customers once they land on your page. Here’s how to design your website so leads can engage and take action seamlessly.
Even in a search-driven world, your homepage is still king. So what visitors see first ...
Even in a search-driven world, your homepage is still king. So what visitors see first on your homepage before they scroll is the most important for you to get right.
Email marketing templates save you time, narrow your focus, build trust, and increase conversions. Here ...
Email marketing templates save you time, narrow your focus, build trust, and increase conversions. Here are 5 quick tips to whip your email marketing template into shape
Gorgeous, thoughtful design isn’t just for the obvious places. Your brand is reinforced by using consistent, clear design everywhere your ...
Thoughtful design isn’t just for the obvious places. Let’s talk about email marketing. How can your email template reinforce your brand with every campaign?
To inspire trust, each piece of your marketing strategy should be done exceptionally well. Good ...
To inspire trust, each piece of your marketing strategy should be done exceptionally well. Good marketing collateral unmistakably connects your audience to the brand they know and trust.
You have about three seconds to engage someone’s attention before they decide to leave. So it’s important to make your ...
What goes into effective above the fold design? It can be hard for a non-designer to figure out what belongs above the fold. Here are 5 tips to get you started.
While your website has a number of important jobs, your navbar design makes an outsized ...
Your navbar design makes a major contribution to your website’s success. Here are six ways to keep things simple, streamlined, clear, and helpful.
Competition for your customers’ attention is stiff – and getting stiffer. Your website has to be on point – attractive, ...
Simple web design mistakes can give your site an amateur feel that detracts from your message and makes it frustrating for your customers to connect.
Your pre-launch checklist may not be as life-or-death as NASA’s, but a successful business launch ...
Your pre-launch checklist may not be as life-or-death as NASA’s, but a successful business launch requires these 8 critical branding and marketing elements.
Like pop-up ads and cat memes, there are a lot of handshake photos on the internet. I’m here to tell ...
There are lots of handshake photos in web advertising. You can do better. Every visual on your site should build your relationship with a potential client.
When you’re hiring a visual designer to build or redesign your website, keep these tips ...
When you’re hiring a visual designer to build your website, use these tips to increase your chances of picking a web designer who’s just the right fit.
Websites with a “set it and forget it” mentality get left in the dust. To ...
Websites with a “set it and forget it” mentality get left in the dust. To propel your business forward, your website needs some TLC to stay current. I’m here to help you embrace this opportunity. When we’re done with our design project, I make it easy for you to take control of your ongoing marketing and make the basic updates to your website required to stay competitive.
I’m thankful not only for having a job but for many of the satisfying facets ...
I’m grateful for my job as a solopreneur visual designer. Here are the top reasons I love being a designer and running a visual design studio.
Finding the right designer can feel like speed dating. While I do take the time to ensure you and your ...
Before you get scared off by the term “search engine optimization” (SEO), let me reassure ...
You’ve invested in new design and have come away with a logo you absolutely love. Congratulations! Now you need to ...
You’ve invested in new design and have come away with a logo you absolutely love. ...
Not too long ago, if I went to a restaurant and my friendly waiter happened to ask what I did ...
Are you doing your marketing wrong? Every once in awhile a book comes along that ...
My clients work in a variety of industries and come from a wide range of backgrounds, both personally and professionally. ...
You might be selling the coolest product in the world, but every business owner knows ...
Good text content and good photography are important foundations of a great website - but ...
I know how many things there are to keep track of when you’re starting or ...
I know how many things there are to keep track of when you’re starting or running a business. It’s easy ...
Like everything else under the sun, design trends come and go. For this reason, I ...
Like everything else under the sun, design trends come and go. For this reason, I usually avoid things that feel ...
ads will always come and go. If you’re tempted to think otherwise, a quick flip ...
ads will always come and go. If you’re tempted to think otherwise, a quick flip through your high school yearbook ...
A striking, professionally designed logo should stand the test of time. And certainly, you wouldn't ...
Good design, if backed up by a deep knowledge of effective design practices and solid experience in creating visuals that ...
Good design, if backed up by a deep knowledge of effective design practices and solid ...
Design is everywhere – and chances are if you’re not noticing it, it’s because it’s ...
