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Custom Branding, Web Design & Development, Print Marketing & Advertising Custom Branding, Web Design & Development, Print Marketing & Advertising
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Six Tips for Strong Navbar Design That Converts Users

 Six Tips for Strong Navbar Design That Converts Users
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By Laura Sorensen
In Blog, Web Design & Development Tips
Posted January 15, 2021

Six Tips for Strong Navbar Design That Converts Users

While your website has a number of important jobs, your navbar design makes an outsized contribution to the site’s overall success. In order to do its job (of converting your website visitors [...]

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 Top Nine Web Design Mistakes – Which Ones Are You Making?
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By Laura Sorensen
In Blog, Strategy & Improvement Tips, Web Design & Development Tips
Posted December 18, 2020

Top Nine Web Design Mistakes – Which Ones Are You Making?

Competition for your customers’ attention is stiff – and getting stiffer.  Your website has to be on point – attractive, functional, user-friendly – to showcase your brand and make conversions [...]

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 Blast Off! Eight Marketing and Branding Steps to Launching a Successful Business
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By Laura Sorensen
In Blog, Brand & Logo Design Tips, Strategy & Improvement Tips
Posted November 13, 2020

Blast Off! Eight Marketing and Branding Steps to Launching a Successful Business

Your pre-launch checklist may not be as life-or-death as NASA’s, but a successful business launch requires these 8 critical branding and marketing elements.

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 Just Say No to Handshake Photos
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By Laura Sorensen
In Blog, Strategy & Improvement Tips
Posted October 9, 2020

Just Say No to Handshake Photos

Like pop-up ads and cat memes, there are a lot of handshake photos on the internet. I’m here to tell you that you can do a lot better. But what’s wrong with a handshake photo? There’s nothing [...]

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 Eight things to look for in a strong website proposal
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By Laura Sorensen
In Blog, Web Design & Development Tips
Posted September 11, 2020

Eight things to look for in a strong website proposal

When you’re hiring a visual designer to build or redesign your website, keep these tips in mind to greatly increase your chances of picking a designer who’s just the right fit, who will create a [...]

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 Will I Be Able to Edit My New Website?
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By Laura Sorensen
In Blog, client, Strategy & Improvement Tips, Web Design & Development Tips
Posted July 31, 2020

Will I Be Able to Edit My New Website?

Websites with a “set it and forget it” mentality get left in the dust. To propel your business forward, your website needs some TLC to stay current and fresh. I’m here to help you embrace [...]

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 Your Visual Design Problems Bring Me Joy: Why I Love My Job
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By Laura Sorensen
In Blog
Posted June 19, 2020

Your Visual Design Problems Bring Me Joy: Why I Love My Job

I’m thankful not only for having a job but for many of the satisfying facets of my job as a solopreneur visual designer. I’m sure the list could get longer quickly – but off the top of my head, [...]

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 Three Key Questions to Make Your Design Project a Smashing Success
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By Laura Sorensen
In Blog, Strategy & Improvement Tips
Posted May 17, 2020

Three Key Questions to Make Your Design Project a Smashing Success

Finding the right designer can feel like speed dating. While I do take the time to ensure you and your business get the attention you both deserve, I also ask a few key questions upfront so I can [...]

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 Four User-Friendly SEO Tactics To Drive Traffic to Your Website
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By Laura Sorensen
In Blog, client, Web Design & Development Tips
Posted March 3, 2020

Four User-Friendly SEO Tactics To Drive Traffic to Your Website

Before you get scared off by the term “search engine optimization” (SEO), let me reassure you that this blog post covers user-friendly SEO tactics that even non-techies can learn to love. My [...]

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 Logos: Formats and Sizes I Prepare for All My Clients
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By Laura Sorensen
In Blog, Brand & Logo Design Tips, Print Marketing Tips
Posted February 21, 2020

Logos: Formats and Sizes I Prepare for All My Clients

You’ve invested in new design and have come away with a logo you absolutely love. Congratulations! Now you need to be prepared to use it. Powerful, solid logos don’t just come one way. A good [...]

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