What’s Your Website IQ? (And You Can’t Ask for a Lifeline)

My clients work in a variety of industries and come from a wide range of backgrounds, both personally and professionally. While they are experts in their respective industries, many don’t know an [...]

You might be selling the coolest product in the world, but every business owner knows their days are numbered unless people are buying it. That, my friend, is often the million-dollar question. [...]

Good text content and good photography are important foundations of a great website - but they’re not enough on their own. You need great design to polish and shine those individual elements and [...]

I know how many things there are to keep track of when you’re starting or running a business. It’s easy for the items that aren’t in your wheelhouse, or elements you haven’t worked with [...]

Like everything else under the sun, design trends come and go. For this reason, I usually avoid things that feel “trendy,” in favor of a more nuanced design sensibility that is modern but [...]

ads will always come and go. If you’re tempted to think otherwise, a quick flip through your high school yearbook will likely set you straight. As a designer, it’s a constant balancing act. I [...]

A striking, professionally designed logo should stand the test of time. And certainly, you wouldn't want to frequently or prematurely change up a logo that's working, because it could confuse [...]

Good design, if backed up by a deep knowledge of effective design practices and solid experience in creating visuals that engage users, can actually promote the growth of your brand and your [...]

Design is everywhere – and chances are if you’re not noticing it, it’s because it’s done really well. Good design – in all forms and fields – slips seamlessly into creating a great experience for [...]

In today’s episode of “what IS that website acronym?” we’ll be introducing you to your new best friend: the CTA. Short for “call to action,” a CTA is the clear, concise, direct invitation to your [...]