A fresh look for a historical Providence landmark.

The Irons & Russell building in Providence’s downtown Knowledge District, once a jewelry manufacturing building in the early 1900’s, is now home to some of the best, coziest loft spaces in the city. My client Waldorf Capital wanted a modern, minimal look to play well with the rustic, historical charm of building. In addition to crafting a new logo for them, I designed a website, outdoor vinyl signage, a pocket folder and leasing rate sheets for them that all promises to attract their ideal renter.