The Blog

What’s Wrong With This Business Card?

What's the difference between a well-designed business card that has good design and one with poor, ineffective design? Let’s play a fun game to answer this question! (The game starts with a lame business card and ends with a totally transformed business card.) Along the way, you’ll pick up several practical tips you can use immediately to evaluate your own business card. Let’s start by [...]

Is Your Logo as Good as it Could Be?

Have you ever been in a relationship that was totally fine – and at the same time – not going anywhere? Breaking up with a ho-hum logo can be just as difficult as dumping that so-so “significant other.” Who am I going to watch TV with? What logo will I use if not this one? Will I be able to cover the entire rent? Will my new logo really be that much better? Who will get to be friends with [...]

9 Tricks to Turn Dry Content Into Irresistible Reading

We've all been there. A massive document slams into your desk or inbox and rather than read it, you seriously consider poking your eye both your eyes out. Let's both promise to let this never happen again - by making our own content zip bang good-looking!

Come see me get beat up …sort of.

Sadistic or not, you’re invited to see me, Laura Sorensen, onstage in ‘Neighborhood Watch’ at 2nd Story Theatre in Warren, RI. For those of you who know him, the handsome Wayninator makes an appearance, too. This time it’s a black comedy (straight comedy’s mysterious, sexy cousin) detailing the hysterical but sobering setup of a neighborhood watch scheme gone horribly wrong. If you find it [...]

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More from the blog

9 Common Branding Mistakes – And How to Fix Them

When you start a company, the initial decision to name your entity and pick a logo is often done quickly. There is so much to do, after all! I've witnessed a preoccupation with jumping to branding conclusions early on, as eager entrepreneurs want/need to jump onto the next big thing. But [...]

Shocker: The Most Important Thing On Your Website Is…

The most important thing on your site is, perhaps surprisingly, not your logo. Wait a minute, don't I create logos for a living? Well, yes. I'm not trying to put myself out of business, scouts honor. But after years of creating websites for my clients, I've learned that dumping all your cash on [...]

7 Crushing Logo Design Mistakes – And How to Avoid Them

I see it all the time. A thriving business sullied by an amateur logo design. When you’re just starting out, your cousin/nephew/savvy friend offers to help. Hey, a free logo. Great! You can always get a professional one later, you think. But then you get mad busy and years later, you’re still [...]

Art Lebedev Studio’s Valikus Patterned Paint Roller

Leave it up to Art Lebedev Studio to recast something as basic as the paint roller in an entirely new light. Their Valikus roller is made from silicon and embossed with a floral pattern. Behind it sits a second roller, which applies paint to the first roller. (Frankly speaking, I can’t [...]

Spraypaint-Wielding Drone Helps Pioneer a New Type of Vandalism

Last year street artist Katsu caused a stir with his Drone Paintings. Last week he caused a stir by turning the technology against advertising with a public act of vandalism. exhibited by NYC-based gallery The Hole at the Silicon Valley Art Fair: Producing those was a lot more complicated than [...]

Can ‘the Grid’ replace a human web designer?

Unless you’ve developed the enviable skill of ignoring adverts on Twitter, you can’t have failed to notice The Grid, a new service promising “AI websites that design themselves.” The Grid “is not another do-it-yourself website builder,” the difference according their site, is that The Grid [...]

iconic art + lego

It always amazes me how colour can instantly make things clear. From a product on a grocery store shelf to a famous work of art, colour has a dominant role in translating the visuals the bombard us daily from “huh?” to “oh, I recognize that!” Such an ability is apparent in this clever “Lego [...]

At 90, She’s Designing Tech For Aging Boomers

Barbara Beskind, 90, is a designer at IDEO who works with engineers on products that improve the quality of life for older people. In Silicon Valley’s youth-obsessed culture, 40-year-olds get plastic surgery to fit in. But IDEO, the firm that famously developed the first mouse for Apple, [...]

Has Visual Design Fallen Flat?

Countless pixels were spilled during The Great UI Flattening of 2013–2014.It was a time of great change in the world of visual design: foreshadowed by Microsoft’s aggressively modernist Metro style, popularized and polarized by the release of iOS 7, and perhaps most fully realized in the form [...]

Amputee Tortoise Gets A LEGO Wheel To Replace Its Leg

In Germany, an amputee tortoise by the name of Schildi has been given a LEGO wheel to replace his leg. Abandoned by his owners, the animal was “in pretty bad shape” as the lower part of his front leg was gone and maggots had eaten away the upper part. Dr Panagiotis had to amputate the leg and [...]

What the most productive people do before bed

Sleep is your body’s most important program. Which is precisely why you should hack it. Breaking news: When you’re asleep you’re still alive–and you’ll probably be alive the next day. So it follows that your circadian style will dictate whether you greet the day [...]

Leave Them Laughing: 4 Things To Remember in your Presentations

You have probably sat through many a boring presentation, ones packed with pie charts, way too much text and cheap clip art. Add in a bad presenter and you have the perfect recipe to put any insomniac to sleep with boredom. Audiences all over the world want one thing from a presentation, to be [...]

A Furniture Collection Made Entirely By Wind Power

Merel Karhof has a knack for harnessing breezes and turning them into fun, sustainable goods we can use. Merel Karhof has been using the breeze as muse for years, finding new ways to spin airflow into creative gold. Most notable, perhaps, is the London-based designer’s Wind Knitting Machine, [...]

Brand Winners and Losers of 2012

The year is drawing to an end, so it’s time for my annual branding post. This year, I’m presenting the worst and best together, because that makes it easier to draw lessons from both. Needless to say, these rankings consist of my own opinion; I’m certain that other writers [...]

Insightful Quotes On How To Work With Creative People

Founder of research consultancy and R&D lab Magenta Labs, Amrit Richmond has started a website that documents “original quotes from designers, managers, strategists, executives, and CEOs on how people can work more effectively with creative types”. Offering an insightful collection of [...]

‘Mad Men’ Ads VS Real Ads From the ‘60s

Over the past few seasons in AMC’s hit television series ‘Mad Men’, a number of actual brands have appeared as clients of Sterling Cooper Draper Pryce. These clients include Playtex, Kodak, Lucky Strikes and Samsonite. The ads on the show look impressive, but have you ever wondered [...]


This the official trailer for SIGN PAINTERS a documentary by Faythe Levine & Sam Macon. For information regarding screenings, and other news please visit About the project… There was a time, as recently as the 1980s, when storefronts, murals, banners, barn signs, [...]

The Guardian’s 2-Faced Print Ads

UK-based newspaper The Guardian is launching its US edition and has created new print ads for the occasion. Conceived by advertising agency, BBH New York, and illustrated by Israeli graphic designer Noma Bar, the campaign—‘Voice Your View’—focuses on issues in the USA. Featuring three [...]

From a Famous Illustrator: Web Designer as Tattoo Artist

Jessica Hirsche is known as one of the world’s current leading authorities on type decoration and illustration. She has some instructive thoughts on why she’s definitely NOT a web designer: I might seem like a jack of all trades, but I’m really a specialist. I specialize in [...]

What It Looks Like Inside has many warehouses all over the world. In a recent post on 9GAG, features pictures that show what the inside of an Amazon warehouse looks like—putting the size of the retail giant literally into perspective. The non-OCD-friendly layout—what looks like chaos—is actually a system [...]

Microsoft Tackles Internet Explorer Haters In Its Latest Ad

In an attempt to tackle Internet Explorer haters, Microsoft released a video. The video entitled ‘Do you know this guy?’—for the campaign The Browser You Loved To Hate—features an anonymous anti-IE commenter who leaves comments, tweets and Facebook posts that proclaim “IE SUCKS”. As a comeback [...]

Get Cultured: Come see a ‘murder mystery with a soul’

There are touches of “The Twilight Zone” in J.B. Priestley’s An Inspector Calls, the latest offering from 2nd Story Theatre. It’s a murder mystery with a soul and a surprise ending! Please stay afterward so I can say a quick hello. I hope to see you there!! And reserve [...]

‘Color Sensing’ Pen Reproduces Any Color That It Detects

Designer Jinsun Park has developed a concept pen that is able to scan and reproduce any color that it detects. Called the ‘Color Picker’, it is a pen with a built-in color sensor and RGB ink cartridges. By simply scanning a color sample with the sensor, the pen is able to detect the color and [...]

In Paris, An Inflatable Trampoline Bridge

There are many ways to cross the River Seine, but the inflatable trampoline bridge envisioned by Paris-based agency AZC must surely be one of the most enjoyable ones. Formed by three giant lifebuoy-like inflatable modules—30 meters in diameter—strung together by cord, the bridge is set to be [...]

‘570-Megapixel Dark Energy’ Camera Captures First Images

The most powerful camera in the world, Fermilab’s Dark Energy 570-megapixel Camera, located on a mountaintop in Chile, has captured and recorded its first images on 12 September. Its first light capture was of the southern sky. The Dark Energy Camera is able to see light from over 100,000 [...]

Coca-Cola Print Ad Transforms Into A Simple DIY iPhone Speaker

To celebrate the one-year anniversary of Coca-Cola.FM Brazil’s online radio platform, ad agency JWT Brazil designed a print ad that turns into a simple DIY iPhone speaker. The print ad ran inside the cover of Brazilian fashion magazine Capricho, with instructions on how users can create their [...]

An A-Z Of ‘Untranslatable Words’

There are some words in other languages that don’t exist as a word in English —London-based Irish illustrator Fuchsia Macaree regards them as ‘untranslatable words’. In her series entitled ‘Untranslatable’, she lists words that start with A to Z, from various languages—such Mandarin, Italian, [...]

Famous Logos and the Cost of Designing Them

Stock Logos has compiled a list of famous logo designs and the price that was paid to design them. The list features iconic logos from brands such as Coca Cola, Pepsi, Twitter and Nike. Are these logos worth their price tags? via

Early Advertising Art by Dr. Seuss

Did you know that Theodor Seuss Geisel (aka Dr. Seuss) was an advertising illustrator for magazines before he found fame as a children’s book author? In a website titled ‘The Advertising Artwork of Dr. Seuss’ by the University of California, San Diego, it contains a trove of early advertising [...]

Want a logo? WATCH THIS FILM.

Whenever big corporations start to talk about “branding,” my knee-jerk reaction is to brace myself to be astounded and dazzled by the gulf between what-I-know-is-true and what-I’m-being-told-to-believe. Few visual experiences inspire more skepticism than a friendly, bland logo. (Bright green [...]

A Vintage-Style Map For Movie Lovers

UK-based design studio Dorothy has created a fictional map for movie lovers. Entitled ‘Film Map’, the map—loosely-based on the style of a vintage LA street map—cleverly turns over 900 movie titles into forests, reservoirs, streets, roads and the likes. Film Map features its own Red Light [...]

The 22 rules of storytelling, according to Pixar

Emma Coats has compiled nuggets of narrative wisdom she’s received working for the animation studio over the years. It’s some sage stuff, although there’s nothing here about defending yourself from your childhood toys when they inevitably come to life with murder in their [...]

Pantone Queen: 60 Years Of Matching Color

It has been 60 years since Queen Elizabeth II’s coronation onto the throne in Britain. The Diamond Jubilee celebration is well underway and we are here to share not only the popularity of the monarchy, but the array of colors that have defined the stylish consistency of the Queen over the past [...]

Possibly the Coolest Assembly Line Ever

Phil Cuttance’s Faceture vases look like they were designed on a computer, with the telltale triangular faces of a low poly mesh. They weren’t. They’re made by scoring triangles into a 0.5mm polypropylene plastic sheet; then cutting and folding the sheet together. The plastic would be flimsy if [...]

Sorry, Marketers, You’re Doing Twitter Wrong

Most marketers are tweeting too much on the wrong days, not using hashtags enough and almost never do the one thing that will dramatically boost their retweets — ask for them — according to a new study looking at how marketers use Twitter from Buddy Media. The social media marketing firm, which [...]

Back to the Future + Psycho…

Described as a cross between Back to the Future and Psycho, the play Communicating Doors is one of playwright Alan Ayckbourn’s rare forays into the comedy-thriller genre. There’s a little bit of Carrie thrown in as well, with the biggest revelation saved until last. Full of bumps, [...]

So, what’s your bounce rate?

A bounce rate represents the percentage of your web visitors who arrive and “bounce” (immediately leave the site) without visiting any other pages in your site. If you don’t already, you can track your site’s bounce rate (along with a myriad of other site stats) thru [...]

The Seduction…

Don’t wait till it’s sold out! You’ve got two weeks to come see The Good Doctor, the show I’m appearing in at 2nd Story Theatre in Warren, RI. Because of the great reviews we’ve happily received, it’s selling out fast. Here’s a bit from the ProJo [...]

This wife’s smarter than her husband

Starting March 11, I’ll be appearing in a show at 2nd Story Theatre called ‘The Good Doctor’. It’s composed of several small plays, one of which yours truly will be performing in. The playlet I’m cast in is called ‘The Seduction’, and it centers around [...]

I’m pregnant – just for pretend, tho

Come see me onstage in: Kimberly Akimbo Thru October 24 at 2nd Story Theatre From the review: “It’s a mad world, one that will keep you laughing, even though you know these characters are suffering, trapped in lives tinged with sadness. Often the two – humor and darkness [...]

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