AtelierLKS - Laura Sorensen: web, print and graphic design
29 Sep 2011 by Laura

Back to the Future + Psycho…

Described as a cross between Back to the Future and Psycho, the play Communicating Doors is one of playwright Alan Ayckbourn’s rare forays into the comedy-thriller genre. There’s a little bit of Carrie thrown in as well, with the biggest revelation saved until last. Full of bumps, jumps and surprises, it promises to be a hilarious evening with me at 2nd Story Theatre.

If you come, please stay afterward so I can say a quick hello. I look forward to seeing you!! And reserve ASAP – this Friday’s performance (Sept 30th) is already sold out.

Now thru October 23: Thursdays at 7pm, Friday – Saturday at 8pm, Sundays at 3pm

Get tickets now

Photography by Rich Dionne





09 Sep 2011 by Laura

So, what’s your bounce rate?

A bounce rate represents the percentage of your web visitors who arrive and “bounce” (immediately leave the site) without visiting any other pages in your site. If you don’t already, you can track your site’s bounce rate (along with a myriad of other site stats) thru Google Analytics.

A high bounce rate can sometimes be good, but more often than not, anything over 60% is cause for concern. From a customer perspective it can translate to: Get me outta here!

So how can you fix a high bounce rate? Here are a few ideas:

  • an engaging homepage layout that’s simple to navigate and instantly telegraphs that 10-second elevator speech to your visitor
  • fresh, fresh content – there’s nothing more depressing than a stale site (stay fresh thru timely updates to an on-site blog, Facebook, Twitter, Pinterest, eblasts, or any other social media)
  • content that’s well-worded and contains terms that your visitor will be typing into a search engine in order to locate your site (don’t unintentionally mislead visitors)
  • Have a call to action (or a well-chosen few) clearly laid out on the homepage to drive traffic to the sweet spot of your site

And remember that it’s an ongoing process. As your business grows and changes and you tackle exciting new possibilities, it’s vitally important to let that big world out there know just how special you are.





30 Mar 2011 by Laura

The Seduction…

Don’t wait till it’s sold out!

You’ve got two weeks to come see The Good Doctor, the show I’m appearing in at 2nd Story Theatre in Warren, RI. Because of the great reviews we’ve happily received, it’s selling out fast.

Here’s a bit from the ProJo review:

“This is Neil Simon’s homage to Anton Chekhov, a clever, warm-hearted adaptation of nine of the Russian author’s short stories. It’s witty. How could it not be, with such a partnership? But more in a wry, restrained Chekhovian fashion. It is, in other words, a class-act of a show that under the measured direction of Ed Shea and former partner Pat Hegnauer says a lot about the human condition.”

Now thru April 10 at 2nd Story Theatre

Thursdays at 7, Fridays & Saturdays at 8, Sundays at 3
Call 401-247-4200 to purchase tickets.





Starting March 11, I’ll be appearing in a show at 2nd Story Theatre called ‘The Good Doctor’. It’s composed of several small plays, one of which yours truly will be performing in. The playlet I’m cast in is called ‘The Seduction’, and it centers around a debonair young man whose passion it is to steal young wives away from their oblivious mates. So, yep, I’m that lady. Don’t want to give away anymore than that, but I will say that it’s both comedic and deeply romantic. Hope y’all can come see it!

THE GOOD DOCTOR
March 11 thru April 10
Thursdays at 7, Fridays & Saturdays at 8, Sundays at 3
Tickets: $27 | see availability at 2ndstorytheatre.com